Univest Achieves 20% CTR & Conversion Boost with Hawky in Just One Week
Univest Achieves 20% CTR & Conversion Boost with Hawky in Just One Week
Univest Achieves 20% CTR & Conversion Boost with Hawky in Just One Week
Aug 4, 2025
Aug 4, 2025
Aug 4, 2025
Key results
20% increase in CTR and conversions within 7 days of implementation
80% reduction in time spent on creative analysis
300+ creative assets analyzed every week and optimized through AI-powered insights
100+ elements tested per creative including colors, hooks, CTAs, formats, and talent
Dramatic operational efficiency gains in campaign planning and brand awareness strategy
The first time I used Hawky, I was like wow. It literally showed me what worked in our ads, down to small details like a background shade or where the logo sat. We applied its suggestions and… CTR + conversions shot up 20% in just 7 days.
It genuinely changed the way we plan, grow brand awareness, and optimize CAC.
If creatives are eating up your time and energy, Hawky is worth exploring. Sometimes, the right tool really does make all the difference.
Dinesh Arora,
SVP of Marketing, Univest
The Challenge
Univest is a rapidly growing platform and India's leading stock market investment solution for retail investors, serving over 4 million users. The company secured $13.3 million in Series A funding in December 2024 and has achieved remarkable growth.
5 people's time spent on maintaining and analyzing Google and Meta ads
Creative testing had become completely overwhelming with 300+ creative assets per week in rotation
Each creative required testing across 100+ elements (colors, hooks, CTAs, formats, talent selection)
No clear visibility into what creative elements actually drove performance
As Dinesh Arora, said: "There was a point when my team was buried under 300+ creatives. Each one tested on 100+ things - colors, hooks, CTAs, formats, talent. It was chaos. Honestly, I knew we needed help."
The Solution: AI-Powered Creative Intelligence with Hawky
Recognizing the need for a data-driven approach to creative optimization, Univest implemented Hawky's AI-powered creative analysis platform. The solution provided:
Granular performance analysis of all 300+ creative assets with automated testing insights across 100+ elements per creative
AI-powered identification of winning creative elements down to background shades, logo positioning, text placement, color gradients, and button styles
Predictive recommendations for creative optimization
Streamlined Workflow Integration
Seamless integration with Meta and Google Ads
Automated creative performance monitoring, alerts, and tagging
AI-generated optimization suggestions
Unified dashboard for creative performance tracking across all campaigns
Results
Univest achieved a 20% CTR and conversion improvement within one week of implementing Hawky, alongside an 80% reduction in time spent on creative analysis. The platform now optimizes 300+ creative assets per week through AI-powered insights, providing understanding of performance across 100+ elements per creative for sustainable marketing optimization. This transformation delivered dramatic operational efficiency gains in campaign planning and brand awareness strategy.
The Challenge
Univest is a rapidly growing platform and India's leading stock market investment solution for retail investors, serving over 4 million users. The company secured $13.3 million in Series A funding in December 2024 and has achieved remarkable growth.
5 people's time spent on maintaining and analyzing Google and Meta ads
Creative testing had become completely overwhelming with 300+ creative assets per week in rotation
Each creative required testing across 100+ elements (colors, hooks, CTAs, formats, talent selection)
No clear visibility into what creative elements actually drove performance
As Dinesh Arora, said: "There was a point when my team was buried under 300+ creatives. Each one tested on 100+ things - colors, hooks, CTAs, formats, talent. It was chaos. Honestly, I knew we needed help."
The Solution: AI-Powered Creative Intelligence with Hawky
Recognizing the need for a data-driven approach to creative optimization, Univest implemented Hawky's AI-powered creative analysis platform. The solution provided:
Granular performance analysis of all 300+ creative assets with automated testing insights across 100+ elements per creative
AI-powered identification of winning creative elements down to background shades, logo positioning, text placement, color gradients, and button styles
Predictive recommendations for creative optimization
Streamlined Workflow Integration
Seamless integration with Meta and Google Ads
Automated creative performance monitoring, alerts, and tagging
AI-generated optimization suggestions
Unified dashboard for creative performance tracking across all campaigns
Results
Univest achieved a 20% CTR and conversion improvement within one week of implementing Hawky, alongside an 80% reduction in time spent on creative analysis. The platform now optimizes 300+ creative assets per week through AI-powered insights, providing understanding of performance across 100+ elements per creative for sustainable marketing optimization. This transformation delivered dramatic operational efficiency gains in campaign planning and brand awareness strategy.
The Challenge
Univest is a rapidly growing platform and India's leading stock market investment solution for retail investors, serving over 4 million users. The company secured $13.3 million in Series A funding in December 2024 and has achieved remarkable growth.
5 people's time spent on maintaining and analyzing Google and Meta ads
Creative testing had become completely overwhelming with 300+ creative assets per week in rotation
Each creative required testing across 100+ elements (colors, hooks, CTAs, formats, talent selection)
No clear visibility into what creative elements actually drove performance
As Dinesh Arora, said: "There was a point when my team was buried under 300+ creatives. Each one tested on 100+ things - colors, hooks, CTAs, formats, talent. It was chaos. Honestly, I knew we needed help."
The Solution: AI-Powered Creative Intelligence with Hawky
Recognizing the need for a data-driven approach to creative optimization, Univest implemented Hawky's AI-powered creative analysis platform. The solution provided:
Granular performance analysis of all 300+ creative assets with automated testing insights across 100+ elements per creative
AI-powered identification of winning creative elements down to background shades, logo positioning, text placement, color gradients, and button styles
Predictive recommendations for creative optimization
Streamlined Workflow Integration
Seamless integration with Meta and Google Ads
Automated creative performance monitoring, alerts, and tagging
AI-generated optimization suggestions
Unified dashboard for creative performance tracking across all campaigns
Results
Univest achieved a 20% CTR and conversion improvement within one week of implementing Hawky, alongside an 80% reduction in time spent on creative analysis. The platform now optimizes 300+ creative assets per week through AI-powered insights, providing understanding of performance across 100+ elements per creative for sustainable marketing optimization. This transformation delivered dramatic operational efficiency gains in campaign planning and brand awareness strategy.
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