Podcast

Velocity : Performance Marketing Podcast

Conversations with performance marketing leaders on growth, creative strategy, and what it actually takes to win.

Episode 22

Automation Isn't Your Problem. Fragmentation Is | Anthony Higman

Anthony Higman runs paid search for law firms at ADSQUIRE, a five-person Philadelphia agency that still bids by hand. He explains why Google splitting one auction into four platforms was harder than any automation, how a lunch search showed him that ChatGPT ads target your chat history more than your query, and why bankruptcy works there while personal injury does not.

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Automation Isn't Your Problem. Fragmentation Is
Automation Isn't Your Problem. Fragmentation Is

Episode 22

Automation Isn't Your Problem. Fragmentation Is | Anthony Higman

Your Affiliate Program Didn't Fail. It Launched Too Early

Episode 21

Your Affiliate Program Didn't Fail. It Launched Too Early | Michael Cole

You Don't Have a Creative Strategy. You Have an Ad Factory

Episode 20

You Don't Have a Creative Strategy. You Have an Ad Factory | Sarah Levinger

Three of China's Top Five Micro Dramas Are Now AI-Made

Episode 19

Three of China's Top Five Micro Dramas Are Now AI-Made | Summer Liu

Why Your AI Gives You Confident, Wrong Answers

Episode 18

Why Your AI Gives You Confident, Wrong Answers | Ahmed Elsamadisi

Join or Die, Six Years On: What Comes After You Surrender to the Algorithm

Episode 17

Join or Die, Six Years On: What Comes After You Surrender to the Algorithm | Patrick Gilbert

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The Ultimate LinkedIn Ads Playbook from $200M in Spend

Episode 16

The Ultimate LinkedIn Ads Playbook from $200M in Spend | AJ Wilcox

Breaking down the "AI Native" Enterprise

Episode 15

Breaking down the "AI Native" Enterprise | Nishith Srivastava

How Topmate Turns Creators into ₹4L+/Month Earners

Episode 14

How Topmate Turns Creators into ₹4L+/Month Earners | Anuj Niranjan

Real Estate Marketing 101: Moving from Lead Gen to Revenue Accountability

Episode 13

Real Estate Marketing 101: Moving from Lead Gen to Revenue Accountability | Kapil Arora

10 Years of Insurance Industry Secrets

Episode 12

10 Years of Insurance Industry Secrets | Varun Kaushik

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How Social Beat's Vikas Chawla Built a 2500 Cr Agency

Episode 11

How Social Beat's Vikas Chawla Built a 2500 Cr Agency | Vikas Chawla

Brand Marketing at India's Fastest Fitness Unicorn: Cult Store

Episode 10

Brand Marketing at India's Fastest Fitness Unicorn: Cult Store | Anita Rane

From 0 to ₹500Cr+ Marketing Leader: 3 Brands, 3 Categories, 1 Playbook

Episode 9

From 0 to ₹500Cr+ Marketing Leader: 3 Brands, 3 Categories, 1 Playbook | Ashutosh Bharadwaj

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The Music Producer Who Built Asia's First Content-Led Growth Agency

Episode 8

The Music Producer Who Built Asia's First Content-Led Growth Agency | Sindhu Biswal

Branding-101: From Coffee Day to Kurlon

Episode 7

Branding-101: From Coffee Day to Kurlon

Side Hustle to ₹120Cr+ Food Brand: Sweet Karam Coffee's Marketing Playbook

Episode 6

Side Hustle to ₹120Cr+ Food Brand: Sweet Karam Coffee's Marketing Playbook

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Inside Zee Kannada's Marketing Blueprint

Episode 5

Inside Zee Kannada's Marketing Blueprint

India's Festive Marketing Secrets: Strategy, Timing, and Quick Commerce

Episode 4

India's Festive Marketing Secrets: Strategy, Timing, and Quick Commerce

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Scaling B2C Brands: Dinesh Arora's $0 - 100 Mn Marketing Playbooks

Episode 3

Scaling B2C Brands: Dinesh Arora's $0 - 100 Mn Marketing Playbooks | Dinesh Arora

AI + Human Creativity: A Digital Marketing Leader's Perspective

Episode 2

AI + Human Creativity: A Digital Marketing Leader's Perspective

Building D2C Brands in 2025: Media Channels, Consumer Trends and Marketing Evolution

Episode 1

Building D2C Brands in 2025: Media Channels, Consumer Trends and Marketing Evolution