Duplicating ads, re-keying URLs, checking every ad against your benchmark, moving winners, pausing losers. Hawky's AdOps Agent runs the campaign management for your Facebook and Google ads, with guardrails and an audit trail, so your team spends the week on strategy and creative.
Trusted by 100+ brands and agencies
TestimonialWe gave Hawky's performance agent one goal: a bottom-funnel metric we'd struggled to move. It started testing its own hypotheses, and the impact showed up in the numbers almost immediately.
Case studyIt's not just the quantity I love, it's the quality. I uploaded my brand book once and every ad speaks the language we want to speak.
TestimonialWith Hawky's performance agent we finally went deep on the analytics, suggestions, and frequency, and it was unmatched. In a couple of weeks we tested more hypotheses than we normally would in a quarter.
Case studyHawky fundamentally changed how we approach creative decisions. Instead of guessing what works, we now know exactly which elements drive performance.
TestimonialHawky's hypothesis agent hands us a solid 10 hypotheses to work on and tracks their progress. We're testing from day one instead of spending the first week figuring out what to test.
Case studyHawky turned creative analysis from our biggest time sink into a competitive advantage. Our team now spends time acting on insights, not generating them.
About 70% of a media buyer's week goes to routine ops. That is the time your team should spend on the next idea, the next brief and the next test.
One media buyer's 40-hour week. Routine ops take about 70% of it; the split between the five jobs is illustrative.
Each step below used to be someone's afternoon in Ads Manager. Now it runs on its own, inside the guardrails you set.
With Ad Launcher, every creative arrives with its text, URL and destination already filled in. Send the whole batch into existing or new campaigns and ad sets, across Meta and Google and across ad accounts.
A good ad is one that beats your numbers: lower CPA, lower CPL, higher ROAS. Ads that clear the bar graduate from testing to scaling. Ads that miss it are paused inside the testing campaign, so they stop spending.
Write the benchmark once. The rule agent checks every ad on the hour, and either acts on its own or waits for your review. Every move is logged with the data that triggered it.
The proven ad goes live in your scaling campaign, in any ad set and any account. Move pauses the test original; Copy keeps it running. Pick per move or per rule.
Illustrative. Creatives are PUMA, adidas and Nike ads from the public Meta Ad Library; campaign names and metrics are examples.
Bulk upload Facebook ads from one sheet. Each row is an ad. The agent resizes the creative for every placement, writes the copy from your winners and builds the URLs. Click a column to enrich it, hover a cell to see why, and add a column to give Meta one more variation to test.
| Creative · sizes per placement | Copy | Destination | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Asset · 1:1 master | Ad name · campaign · ad set | Status | |||||||
 deviate4_1x1.jpg | US_Run_Deviate4_Speedus_sales_cold_abo_202610 › broad_18-44_01-speed | No size yet | No size yet | Empty | Empty | Empty | Empty | Draft | |
 track_jacket_1x1.jpg | US_Orig_TrackJacket_Streetus_sales_cold_abo_202610 › lal1-buyers_18-44_02-street | No size yet | No size yet | Empty | Empty | Empty | Empty | Draft | |
 pegasus42_1x1.jpg | US_Run_Pegasus42_Launchus_sales_cold_abo_202610 › lal3-buyers_18-44_03-launch | No size yet | No size yet | Empty | Empty | Empty | Empty | Draft | |
 stan_smith_1x1.jpg | US_Orig_StanSmith_Classicus_sales_cold_abo_202610 › int-sneakers_18-44_04-classic | No size yet | No size yet | Empty | Empty | Empty | Empty | Draft | |
 colourways_1x1.jpg | US_Run_Stack_Colourwaysus_sales_cold_abo_202610 › broad_18-44_05-colour | No size yet | No size yet | Empty | Empty | Empty | Empty | Draft | |
New market, new brand account, or an account that got restricted: pick a campaign and Hawky rebuilds it, every ad set and ad, in the account you choose. The original stays exactly as it was.
Copy a campaign, its ad sets and its ads into another ad account.
iNothing changes in From, the campaign is rebuilt in To. Pages, pixels, apps, audiences and forms belong to an account, so you will be asked what each one becomes. Images and videos cannot cross accounts at all, and are uploaded again.
Facebook automated rules check one threshold. Rule agents read trends, streaks and spend floors every hour, then graduate winners, scale budgets and catch fatigue, on autopilot or with a review step.
If you launch a handful of ads a month, Ads Manager does the job. This is for teams whose marketers spend more time in Ads Manager than on the marketing.
Building, checking and moving ads takes more of the week than deciding what to test next.
Creative volume is your main lever, and every batch brings more ops with it.
Agencies and multi-brand teams repeat the same launch-and-promote routine on every account.
Wiring an ad account straight into a raw AI assistant runs past platform rate limits and gets accounts flagged. Hawky is the safe layer in between.
Hawky connects to Meta and Google through their official Marketing APIs. No scraping, no grey-area automation.
A batch of hundreds is throttled to stay well inside platform limits, so a launch never gets your account flagged.
Every launch and every move is recorded with the data that triggered it, and rolls back in one click.
Rules can act on their own or wait for your review. Big budget jumps can always wait for a person.
“There's no tool out there that can customise your catalogue ads to this degree.”
Cars24 runs catalogue ads across 5,000+ live cars. With Hawky the team ships and tests 1,300+ creatives a month, and a testing cycle that took 25 days now takes under 5.
The AdOps Agent is the Hawky agent that runs campaign management on Meta and Google. It bulk launches ads with Ad Launcher, graduates winners and pauses losers with rule agents, and copies campaigns into other ad accounts. Every action is logged and reversible, and you set how much it does without review.
Yes. Meta has no native move, so Hawky puts the ad into the target campaign and ad set and then either pauses the original (Move) or leaves it running (Copy). You pick the behaviour per move or per rule.
You set the benchmark: CPA, ROAS, CTR or hook rate, plus a minimum spend and a minimum number of days so a lucky day does not count. When an ad clears it, the rule moves the ad to the scaling ad set you chose.
Only if you want it to. You set the autonomy per action. A rule can act on its own, or wait for your review first. Every move is logged with the data that triggered it and can be rolled back.
Ad Launcher, part of Hawky's AdOps Agent, is built for batches of hundreds. Each creative goes into the campaign and ad set you pick, with text and URLs pre-filled, across Meta and Google and across ad accounts.
Yes. Pick the From and To accounts and the campaigns, and Hawky rebuilds each campaign with all its ad sets and ads in the new account. Pages, pixels, apps, audiences and lead forms belong to an account, so you choose what each one becomes. Images and videos cannot cross accounts, so Hawky uploads them again. Nothing changes in the original account.
Yes. Drop in your sheet and Ad Launcher maps your columns to every field an ad needs: creative, ad set, primary text, headline, URL and UTM. The agent fills any empty field, resizes each creative for Feed, Stories and Reels, and launches the batch in one pass.
Facebook automated rules check a single threshold. Rule agents also read trends, consecutive days and velocity, combine conditions with AND or OR, run a dry run over your history, and can move an ad from a testing campaign to a scaling campaign, not just pause it or change its budget.
It pays off where you test at volume and run separate testing and scaling campaigns. If you launch a handful of ads a month, Ads Manager is probably enough.
Your media buyer's week, duplicating and promoting ads, now runs on an agent.
See it on your account →
