Stop designing in the dark.
You know the work landed.Hawky tells you which part did, then builds the next round from it.
Concepts made with Hawky · not client campaigns
Trusted by 100+ brands and agencies
- Testimonial
TestimonialWe gave Hawky's performance agent one goal: a bottom-funnel metric we'd struggled to move. It started testing its own hypotheses, and the impact showed up in the numbers almost immediately.
- Case study
Case studyIt's not just the quantity I love, it's the quality. I uploaded my brand book once and every ad speaks the language we want to speak.
1,000+Creatives / month15–20%Lower CPAView case study → - Testimonial
TestimonialWith Hawky's performance agent we finally went deep on the analytics, suggestions, and frequency, and it was unmatched. In a couple of weeks we tested more hypotheses than we normally would in a quarter.
- Case study
Case studyHawky fundamentally changed how we approach creative decisions. Instead of guessing what works, we now know exactly which elements drive performance.
2×Creative performance50%Faster iterationView case study → - Testimonial
TestimonialHawky's hypothesis agent hands us a solid 10 hypotheses to work on and tracks their progress. We're testing from day one instead of spending the first week figuring out what to test.
- Case study
Case studyHawky turned creative analysis from our biggest time sink into a competitive advantage. Our team now spends time acting on insights, not generating them.
27%Lower CPL160+Hours saved / moView case study →
What worked in your ads. What your competitors are running. What's next.
Every ad.Every channel.Scored to the second.
Hook rate and hold rate sitting next to spend, rolled up per creative rather than per ad.
Samba OG · 4x5385 ads322 active$412,9081,146,38259,096,2891.94%31%18%
Adizero · Reels129 ads129 active$268,431812,44733,712,3242.41%38%24%
Gazelle · Stories42 ads1 active$96,204158,93018,060,2270.88%19%7%
Ultraboost · 1x134 ads34 active$71,660214,90513,265,7411.62%27%14%
Terrex Trail · 4x519 ads18 active$44,09796,3188,375,4781.15%22%11%Watch thecategory.Every day.
Every ad your competitors launch, broken down element by element — hook, format, claim, CTA and funnel stage — before you open the file.
36 new ads today from Under Armour, Nike, New Balance, Asics and Reebok
Concept creative, not live ads from these brands.
Brief it once.Get the wholeround back.
Static and video, every size, on brand. All of it off one approved concept.
Two concepts from one brief.And the reasoning behind every call.
for the agent's working: the idea, every visual decision, and the brand rule behind each one.
Testimonials, product cuts, occasion films. All on the schedule you set.
Five cuts, three brands, two languages, all running at once. Script, shot direction and edit included on every one. Click any of them to watch it in full.
You direct the scene. Hawky shoots the rest.
- 1Extreme low-angle tracking
- 2Low-angle tracking
- 3Low-angle static
HeadlineGINGA
- 1Low-angle medium shot, drifting behind
- 2Low-angle drift
- 3Medium tracking into static
HeadlineCULTURA
- 1Low-angle close-up, static
- 2Macro close-up, static
- 3Static close-up
HeadlineSAMBA OG
One real run: six source assets, three written scenes, six generated frames, three clips.
Know their playbook. Before you write yours.
Where the category is actually buying, and how much of it is still running today.
Platform Split ⓘ
Meta vs Google ad distribution per brand
Meta · 86%1,102
604 active
Image692
Video290
Carousel120
Google · 14%182
108 active
Image151
Video31
the creative performance. Same team, same budget.
Measured over three months.
“Instead of guessing what works, we now know exactly which elements drive performance — and we build from there.”
Production tools make assets. Hawky makes the system.
Give your team back the work worth doing.
Connect Meta or Google, hand over one approved concept, and see what comes back.
Frequently Asked Questions
Does this replace my creative team?
No. The agent takes the production work: variants, resizes, localisations and versioning. The concepts, the art direction and the brand calls stay with your team, and element scoring gives those calls evidence to stand on.
How much do I have to hand over to get something back?
As much or as little as you want. A one-line request works, but the run that made the ads on this page was a written brief: two named concepts, an angle and a copy line on each, and a house rule at the end. The more direction you give, the less there is to correct.
How many creatives can we expect?
You set a cadence rather than a one-off request. Thirty every Monday, say, and the agent delivers against it in bulk. That is static and video together, sized for each placement.
Will it keep our creative on-brand?
Yes. You set the brand rules once (fonts, colours, logo usage, tone) and they are enforced at render on every variant. It scales the brand system you built; it does not improvise a new one.
Is it just generic AI output?
No. It builds from your own brand kit, your approved concept, and the elements Creative Analysis has already scored as winners in your account.
How do I know which creative is working?
Creative Analysis scores each element (hook, visual hierarchy, message density, CTA) against performance, and maps it to the exact seconds where it happens. You get a note you can brief from, not just a number.
Where does the work land, and where do I get to change it?
Everything a run makes lands in your library, where you can edit any creative, generate variations from it, or animate a static into a cut. For video the scene is written out beat by beat before anything renders, so the approval point is the brief rather than the finished file.
Does it make video, or only statics?
Both. Statics across every placement, and video on the key platforms. Creative Analysis scores video frame by frame, so a cut is diagnosed the same way a static is.
What channels does it support?
Meta, Google, YouTube, and TikTok, sized and formatted for each placement, with performance read back across all of them.
