Your AI creative designer.
Built for performance marketers. Reads your past winners, watches your competitors, learns your brand. Renders new creatives on-brand and waits for your approval before going live.
Live in your account in 24 hours.
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🪔 Diwali Math Push · 6 statics for JEE Repeaters
Target: ad set CTR ↑ 18% · Approvers: Priya, Sathwik · Wed 9:42am
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✦Trusted by 100+ brands and agencies✦
Every creative carries
four lines of evidence.
Hover any creative. See the brand winner it descends from, the competitor pattern it borrows or counters, the portfolio gap it fills, and its entity DNA. Every claim links into Creative Intel to prove it.
Data-driven and competitor-backed. Literally.
Other tools cite past winners. Hawky cites past winners and competitor patterns and the portfolio gap a creative fills. Read back six months later. The brand team always knows why a creative exists.
Every entity is a click. Tap a hook, a background, a persona, and you land straight in Creative Intel filtered to the slice that proves the claim.
Three ways a task wakes up.
A task doesn't fire blindly. It runs on a schedule you set, when you click Run Now, or when the platform spots a problem that needs new creatives.
Scheduled
The default. Pick a day, a time, and a cadence. Weekly Wed 9am · Biweekly Fri · Monthly first Monday.
Performance signal
The platform watches your live creatives. When an ad set fatigues, an audience under-serves, or CPL spikes on a slice, it spawns a task pointed at that exact campaign.
Manual
Click Run Now. Useful when a new offer drops, a competitor moves, or you want one more batch before the next scheduled run.
Every task knows
exactly where it goes.
A task isn't a pile of random creatives. It's bound to a specific campaign and ad set on Meta or Google. When the batch is approved, creatives push to that placement. No guessing where the work belongs.
Operations generates.
Brand signs off.
From any creative or batch, send for approval. Approvers see the rationale, leave comments per creative, approve or request changes. Full audit trail on every row.
A workflow your team already knows.
Pick approvers by typeahead. Add a note. Send the whole batch in one move. Each approver sees the creative, the four lines of evidence, and a per-creative comment thread.
Rejections write back to Feather so the designer doesn't ship the same kind of miss next week. The audit trail stays on the creative forever.
What the designer
knows how to do.
These aren't templates you pick between. They're the instincts baked into every task. Every creative the designer ships uses one or more.
Other tools generate.
Hawky operates.
Most tools ship one weekly run of N statics and call it a day. Hawky splits your work the way your team already splits it, cites competitor patterns no other tool tracks, and runs a real approval workflow.
- –One weekly run · N statics for the whole brand.
- –Output concepts and storyboards as the review surface.
- –Rationale cites past brand winners only.
- –Solo approvals. Bookmark, needs-improvement, done.
- –No live inventory. Past creatives are out of sight.
- ✓Multiple scoped tasks. One per product, geo, audience, season.
- ✓Skip the concept stage. Show finished creatives, ready to launch.
- ✓Brand winners + competitor patterns + portfolio gaps. Three data layers.
- ✓Real review workflow. Seat-level approvers. Email + Slack + in-app.
- ✓Every creative, every state, forever. Generating to Fatigued.