Competitor Analysis

Every competitor ad. Decoded for you.

Hawky tracks every ad your competitors run on Meta and Google. We tell you what's working, what's new, and where the open angle is.

Trusted by 100+ brands and agencies

The shift

From guessing what they're doing, to knowing the playbook.

Manual research = screenshots. Hawky = the playbook behind them. What they're testing, why it's working, and the gaps you can own.

Always on
Automated competitor creative monitoring dashboard
New launches
What did my top 3 competitors launch this week?
Offers
Show every discount and offer running in my category right now.
Hooks
Which hooks is Competitor X testing most often?
Gaps
What angle has no one in my market tested yet?
Benchmark
Compare our hero ad to the top 5 in our category.
Trends
How has competitor creative shifted over the last 90 days?
Alerts
Alert me when Competitor X ships a video creative.
Briefing
Turn this week's competitor moves into a leadership brief.
Ask about any competitor in your market…
New launches · Hooks · Offers · Gaps · Alerts
Ask about any competitor in your market…
New launches
What did my top 3 competitors launch this week?
Offers
Show every discount and offer running in my category right now.
Hooks
Which hooks is Competitor X testing most often?
Gaps
What angle has no one in my market tested yet?
Benchmark
Compare our hero ad to the top 5 in our category.
Trends
How has competitor creative shifted over the last 90 days?
Alerts
Alert me when Competitor X ships a video creative.
Briefing
Turn this week's competitor moves into a leadership brief.
What you actually get

Insights you can brief from. Not a folder of screenshots.

Every competitor signal Hawky surfaces is structured, sourced, and tied to a recommendation. The output isn't 'here's what they did'. It's 'here's the angle you should test next'.

Competitor creative broken down by hook, hierarchy, and offer
01

Creative breakdowns, not screenshots

Every competitor ad is tagged by hook style, visual hierarchy, message angle, and offer. You see the strategy, not just the image.

Competitive trend analysis over time
02

Trend lines over weeks and months

Watch their testing cycles, seasonal pushes, and refresh cadence. The shape of their roadmap becomes visible before they ship.

Searchable competitor creative libraries
03

Searchable creative libraries

Filter their full archive by format, theme, or angle. Find the exact reference you need in seconds. Not a folder of screenshots.

Influencer Intelligence

See which influencers your competitors are paying.

Every creator running ads in your category, with the brand they're working with and how long the ad has been live.

Skip the follower count. Pick what's working.

Long-running ads are working ads. Hawky tracks both, so you walk into every creator brief knowing who's already converting in your category.

Influencers running paid ads across competitor brands
Why this beats the manual loop

Competitive intelligence that compounds every week.

Four capabilities sit underneath every Hawky competitor read. They're the reason your view stays fresh, your alerts stay sharp, and your team stops reacting to old screenshots.

01

Always-on monitoring

Hawky watches your competitor set continuously. New campaigns, new offers, and creative refreshes are captured the moment they go live.

02

Strategy-level tagging

Every asset is parsed for the patterns that actually drive performance: hook archetype, visual structure, message framing, CTA, and offer.

03

Alerts that pre-empt their playbook

Get notified the moment a competitor launches a new offer, tests a new angle, or shifts spend into a new format. React in days, not quarters.

04

Reports that ship to leadership

Generate competitive briefings in one click. Share gaps, threats, and recommended angles with your team without manually pulling a single slide.

Anticipate the launch. Don't react to the screenshot.

By the time you notice a competitor's new offer in your feed, they've already had a two-week head start. Hawky surfaces it the moment it goes live, with the breakdown and the counter-angle already attached.

Manual research vs Hawky

Other teams screenshot.
Hawky decodes.

The teams winning on paid don't have more time to research competitors. They have a sharper read. Hawky replaces the manual loop with a continuous, structured competitive intelligence layer.

Dimension
Manual competitor research
Competitor AnalysisTHIS
Coverage
A handful of screenshots, captured whenever someone remembers.
Every active competitor ad, captured continuously across Meta and Google.
Depth
Surface read: what the ad looks like.
Strategy read: the hook, hierarchy, message, offer, and angle behind each ad.
Timeline view
Static folder. No sense of how strategy is evolving.
Track testing cycles, refreshes, and seasonal pivots over weeks and months.
Speed to insight
Hours per brand, repeated every sprint.
Open the dashboard, filter, decide. Same competitive read, every day.
Reactivity
Notice the new offer two weeks late.
Alerted when the campaign goes live. Brief a counter in the same day.
Sharing
Slide decks built from scratch every time.
Competitive intelligence reports generated in a click and shared across the team.

Hawky helped us identify winning creative patterns across our ad library. With AI-powered fatigue alerts and automated variation generation, we cut iteration cycles in half and doubled the performance of our top-performing ads.

Performance Marketing Lead, Performance Marketing
at The Man Company

Creative performance

50%

Faster iteration cycles

Read full story
The Man Company

Frequently Asked Questions

Which platforms does Hawky track?

Meta and Google ad libraries today. We capture statics, video, carousels, and landing pages, refreshed continuously so your competitor view is never stale.

How many competitors can I follow?

There's no hard cap. Most teams start with 5–10 direct competitors, then add adjacent brands and category disruptors as the watch list matures.

How is this different from just scrolling the Meta Ad Library?

The Ad Library shows you the image. Hawky shows you the strategy behind it (hook, hierarchy, message, offer, audience fit) and tracks how that strategy is evolving over time. You stop guessing what's working.

Will I know the moment a competitor ships something new?

Yes. Alerts fire when a new campaign, format, or offer launches by email, Slack, or in-app, with the analysis already attached. No more learning about it from a screenshot a week later.

Can I share insights with the rest of my team?

Competitive intelligence reports are generated in one click and sharable as a link or a PDF. Performance, creative, brand, and leadership can all consume the same view.

Does this work for niche or regional categories?

Yes. If a brand is running paid creative on Meta or Google in your market, Hawky can track it. We've shipped against everything from D2C founders to multi-region category leaders.

Stop playing catch-up. Start playing ahead.

Connect your competitor set. Get the structured read of their entire creative playbook, refreshed every day, ready to brief.