Performance Marketing Glossary
Performance Marketing Glossary
Performance Marketing Glossary
Conversion Rate (CVR)
Conversion Rate (CVR)
Conversion Rate (CVR)
Learn what CVR (Conversion Rate) means in performance marketing and how it impacts your ad creative strategy and campaign results.
Learn what CVR (Conversion Rate) means in performance marketing and how it impacts your ad creative strategy and campaign results.
Learn what CVR (Conversion Rate) means in performance marketing and how it impacts your ad creative strategy and campaign results.
CTR (Click-Through Rate)
CTR (Click-Through Rate)
CTR (Click-Through Rate)
Learn what CTR (Click-Through Rate) means in performance marketing and how it impacts your ad creative strategy and campaign results.
Learn what CTR (Click-Through Rate) means in performance marketing and how it impacts your ad creative strategy and campaign results.
Learn what CTR (Click-Through Rate) means in performance marketing and how it impacts your ad creative strategy and campaign results.
CPA (Cost Per Acquisition)
CPA (Cost Per Acquisition)
CPA (Cost Per Acquisition)
Learn what CPA (Cost Per Acquisition) means in performance marketing and how it impacts your ad creative strategy and campaign results.
Learn what CPA (Cost Per Acquisition) means in performance marketing and how it impacts your ad creative strategy and campaign results.
Learn what CPA (Cost Per Acquisition) means in performance marketing and how it impacts your ad creative strategy and campaign results.
ROAS (Return on Ad Spend)
ROAS (Return on Ad Spend)
ROAS (Return on Ad Spend)
Learn what ROAS (Return on Ad Spend) means in performance marketing and how it impacts your ad creative strategy and campaign results.
Learn what ROAS (Return on Ad Spend) means in performance marketing and how it impacts your ad creative strategy and campaign results.
Learn what ROAS (Return on Ad Spend) means in performance marketing and how it impacts your ad creative strategy and campaign results.
Creative Testing Framework
Creative Testing Framework
Creative Testing Framework
A structured approach to testing ad variations that ensures you learn what works faster while avoiding common testing mistakes.
A structured approach to testing ad variations that ensures you learn what works faster while avoiding common testing mistakes.
A structured approach to testing ad variations that ensures you learn what works faster while avoiding common testing mistakes.
Competitor Ad Analysis
Competitor Ad Analysis
Competitor Ad Analysis
The systematic process of studying competitor ads to identify winning creative patterns, messaging strategies, and market opportunities.
The systematic process of studying competitor ads to identify winning creative patterns, messaging strategies, and market opportunities.
The systematic process of studying competitor ads to identify winning creative patterns, messaging strategies, and market opportunities.
Creative Performance Score
Creative Performance Score
Creative Performance Score
A unified metric that measures how well your ad creative performs across key metrics like CTR, engagement, and conversions in one number.
A unified metric that measures how well your ad creative performs across key metrics like CTR, engagement, and conversions in one number.
A unified metric that measures how well your ad creative performs across key metrics like CTR, engagement, and conversions in one number.
Element-Level Analysis
Element-Level Analysis
Element-Level Analysis
Breaking down ads into individual components (hooks, visuals, CTAs) to understand what drives performance instead of guessing which version works.
Breaking down ads into individual components (hooks, visuals, CTAs) to understand what drives performance instead of guessing which version works.
Breaking down ads into individual components (hooks, visuals, CTAs) to understand what drives performance instead of guessing which version works.
Creative Fatigue
Creative Fatigue
Creative Fatigue
When your ad creative loses effectiveness over time as audiences see it repeatedly. Learn how to spot it early and refresh before performance drops.
When your ad creative loses effectiveness over time as audiences see it repeatedly. Learn how to spot it early and refresh before performance drops.
When your ad creative loses effectiveness over time as audiences see it repeatedly. Learn how to spot it early and refresh before performance drops.
Creative Intelligence
Creative Intelligence
Creative Intelligence
AI-powered analysis that identifies which creative elements drive ad performance across millions of ads. Goes beyond guesswork to show what actually works.
AI-powered analysis that identifies which creative elements drive ad performance across millions of ads. Goes beyond guesswork to show what actually works.
AI-powered analysis that identifies which creative elements drive ad performance across millions of ads. Goes beyond guesswork to show what actually works.
Ready to Stop Guessing and Start Winning with Creative Intelligence?
Connect your ad accounts and get actionable insights on what's working and what needs optimization.
Company
Ready to Stop Guessing and Start Winning with Creative Intelligence?
Connect your ad accounts and get actionable insights on what's working and what needs optimization.
Company
Ready to Stop Guessing and Start Winning with Creative Intelligence?
Connect your ad accounts and get actionable insights on what's working and what needs optimization.
Company