Hawky Studio

The Creative Studiofor performance ads.

Chat with Studio to generate on-brand images and video in seconds. It watches your live creatives, flags what's fading, and has the replacement ready to launch before you ask.

Trusted by 100+ brands and agencies

The engine room

Every frontier model. One Studio.

Claude, GPT and Gemini power Studio under the hood.

The best model,
every time.

Every generation passes through your brand kit: colors, type, tone and claims. No matter which model made it, it looks unmistakably you.

LibraryImage9:16Gemini1K2/4
Make a new adGenerate variationsSet up agent
Inside Studio

One chat. Every kind of output.

Real creatives, made in Studio. Click around.

Brand Images

Turn one product shot into endless launch-ready statics: new scenes, offers and story angles, all in your brand system.

Source product shot

Create statics…

Brand Images: On the wrist
It sits on top of your brand

You do not brief it. It already knows.

Studio reads your brand before it makes anything: who you are, the rules it must never break, and what it has learned from the feedback you have already given. So the first version is on brand, not a starting point you have to correct into shape.

Brand ContextWho the brand is, what it sells, who it talks to
Who the brand is
adidas. Sport is the credibility, culture is the permission. Originals under the Trefoil carries the cultural weight.
What it sells
Samba, Gazelle, Superstar, SL 72, Spezial. Franchise silhouettes with a documented origin year, not retro pastiche.
Who it talks to
18 to 34, metro India. Originals skews 16 to 24. The job is permission and self-belief, never conquest.
Condensed Sans
Creative ConstraintsMandatory rules the generator will not break
  • Brand name always lowercase, including sentence-initial.
  • Headlines under 8 words. Sentence case or ALL CAPS, never Title Case.
  • Register follows the mark. Trefoil means the Originals voice.
  • One sign-off mark per asset, on solid black or solid white only.
LearningsAdded automatically from your feedback over time
  • Name the silhouette and the year first, then the product.from your feedback
  • Reassurance beats a dare. Tell them they already can.from your feedback
  • Team kit is not endorsement. Never imply a player deal.auto-added

Flag a creative and the next generation already knows.

brand_kit.loaded — colours · fonts · voice applied

It does not wait for a prompt

Behind you, ahead of you. Either way, it is already made.

Studio watches the creative that is live and the calendar that is coming. A winner starts to fatigue, a format is missing, a festival is close. The replacement is generated and waiting before you think to ask.

What's new

3 URGENT
from your suggestions
Superstar creative that is fatiguing
FATIGUELast 7d

"Superstar – Always Iconic"

CTR dropped -32% this week · 4.2x → 2.8x ROAS. Spend still live.

WHY THIS

Shown 11x per user this week, it is worn out. A fresh variant resets fatigue before the spend keeps bleeding.

Vary it now →
Ultraboost creative missing a 9:16 cut
FORMAT GAPnow

"Ultraboost"

WHY THIS

Reels is 40x of your impressions, but this exists only in 1:1.

Make 9:16 →
Diwali agent output for the Adidas duffel bag
AGENT RUN2h ago

Adidas duffel bag

WHY THIS

Your Diwali agent ran overnight and produced 12 on-brand options.

Review pack →

ALSO WAITING

Adilette Slides – Father's Day…competitor · warranty angleAnalyse→
“Adicolor Classics” – Bangalore…region · 4.1x ROAS, no del…Make Delhi→
2024 Father's Day creativeseasonal · 3.8x · in 4 daysRefresh→
Why this creative

Every creative shows its working.

Open any output and Studio explains the call it made: the idea, the scene, the brand rule it followed, the assets it preserved and the references it learned from. Down to the prompt it sent to the renderer.

Version History‹ 1 / 1 ›
Creative
Samba creative set in an Old Delhi heritage courtyard
HawkyWhy this creative

The Galli Curator

A design so iconic it becomes part of the city's own texture.

Why this idea

This creative bets on the juxtaposition of the hyper-clean Samba silhouette against centuries-old Old Delhi/Mumbai textures to establish the sneaker as a timeless cultural artifact.

1
Heritage Visual Pattern

Past winners for this brand ID use high-contrast profile shots to drive engagement.

2
Narrative Alignment

Aligns with the 'Live Forever' campaign narrative found in top-performing Originals ads.

Why this visual

Background Scene — Old Delhi/Mumbai heritage courtyard with textured ochre walls.

Roots the global silhouette in a specific, culturally resonant Indian environment for the 'Heritage Hunter' persona.

Brand Context / Urban India Persona

Logo Position — Official adidas Trefoil logo placed on the left side.

Mandated by the brand's 'Standard Placement' rule for consistent hierarchy.

Brand rule: Logo Placement

Why this asset

Adidas Trefoil Logo

top-left corner anchor · Primary heritage mark for the adidas Originals line as per brand rules.

Adidas Samba sneaker product shot

Central hero artifact, preserved pixel-exact from the supplied product image.

References

Reference: Superstar product shotReference: Samba drop announcementReference: SL 72 heritage poster

Prompt sent to the renderer

Place the exact Adidas Trefoil logo as supplied in IMAGE 4 (preserve pixel-exact) on the left side of the layout. Preserve every detail: the three-leaf trefoil shape with three horizontal negative-space stripes, the lowercase "adidas" wordmark, and the registered trademark "R" symbols. Place the exact Adidas Samba sneaker as supplied in IMAGE 5 (preserve pixel-exact) as the central hero artifact, preserving its leather upper, serrated 3-Stripes, T-toe overlay, and classic gum sole.

The scene is a high-contrast editorial poster set in a historic Indian heritage courtyard. A crisp Adidas Samba sneaker rests on a weathered, sun-drenched stone pedestal. The background features textured ochre walls, intricate wooden door frames, and hanging marigold garlands, all beautifully out-of-focus. The lighting is cinematic, with warm afternoon sun casting sharp shadows that define the shoe's silhouette and leather texture.

The brand uses a bold, condensed sans-serif for headlines; match the "SAMBA" typography from IMAGE 2, placed prominently. The layout follows the minimalist grammar of IMAGE 3, utilizing generous white space and a strong vertical hierarchy. A small, elegant badge lockup is positioned in the corner, stating "BORN IN 1950. LIVE FOREVER."

Aspect ratio: 9:16.
QuickDeep
It ends at launch

They finish at the download. Hawky finishes at launch.

Your ad accounts are already connected. The creative you just approved does not land in a downloads folder waiting for someone to upload it. One click and it is a live campaign.

  • Platform specs applied before it ships, so nothing bounces at upload
  • Meta, Google and TikTok connected in one workspace
  • Performance flows back in, so the next creative knows what worked
Launch 4 creatives ready

Going out to

MetaFeed · Reels · StoriesConnected
GoogleDemand Gen · YouTubeConnected
TikTokIn-feed · SparkConnected

Creatives

Brand rules and platform policy checked. Nothing here will fail review.
Generic AI image tools vs Hawky

Other tools generate.
Hawky ships.

Generic AI image tools output pixels from web-trained models. Hawky outputs ad variants, informed by your past winners, your brand kit, and the platforms they'll run on. Same prompt, very different result.

Dimension
Generic AI image tools
HawkyTHIS
Time to first variant
–Hours to days. Design queue, brief, revision cycle.
✓3-5 seconds. Ask, generate, edit, ship.
Source of truth
–Stock libraries and generic templates.
✓Your past winners, brand kit, and competitor best performers.
Variant volume
–Bottlenecked by your designer's calendar.
✓Unlimited variants per asset. Match testing velocity, not headcount.
Brand consistency
–Drifts every revision. Each designer interprets differently.
✓Brand guidelines baked into every output. Drift is impossible.
Aspect ratios and locales
–Each cut and translation is a separate ticket.
✓Every ratio and language generated from one source in seconds.
Compliance
–Designed first, rejected at upload.
✓Knows Meta and Google policy. Won't ship a creative that fails review.
“

Hawky helped us identify winning creative patterns across our ad library. With AI-powered fatigue alerts and automated variation generation, we cut iteration cycles in half and doubled the performance of our top-performing ads.

Performance Marketing Lead, Performance Marketing
at The Man Company

2×

Creative performance

50%

Faster iteration cycles

Read full story
The Man Company

Frequently Asked Questions

What does AI Creative Generation need to get started?

Your brand kit, a sample of past creatives, and Meta or Google account access. Hawky learns your winning elements within hours of connecting. You can be generating on-brand variants the same day.

Are the generated creatives actually on-brand?

Yes. Set your brand guidelines once: colors, typography, logos, tone, disclaimers. Every variant respects them. The AI learns from your past winners, not generic templates, so output looks like your brand made it.

Can I edit the generated creatives?

Fully. Hawky ships with a built-in editor as capable as Canva. Tweak the hook, swap a CTA, reframe a layout, without leaving the platform or waiting on a designer.

Does it handle different aspect ratios and languages?

Out of the box. Generate Meta-ready 1:1, story-ready 9:16, and Google-ready ratios from the same source. Translate static and video creatives across languages so one campaign scales every market.

How does it pick what to generate?

Every variant is informed by performance patterns: your past winners, competitor best performers, and platform-current creative trends. The output is a high-probability variant, not a random remix.

How is it different from generic AI image tools?

Generic tools generate pixels. Hawky generates ad variants, informed by your performance data, your brand kit, and the platforms they'll run on. Each output is policy-aware, platform-native, and traceable to a winning pattern.

What about brand-sensitive assets?

Your brand kit, creatives, and performance data stay in your workspace. They're used to ground generation for your team only, never to train shared models or surface in any other workspace.

Scale creative production for better ROAS

Connect Meta and Google. Upload your brand. Start generating variants that outrun fatigue and beat your last winner.