Your paid media, run to the number you report to the board.
Hawky's Performance Agent and Creative Agent plan, launch, and optimize Meta and Google campaigns against the KPI you own: ROAS, CAC, and contribution margin. Every move is logged, scored, and reversible. You set the guardrails. The agents do the labor.
Trusted by 100+ brands and agencies
- Testimonial
TestimonialWe gave Hawky's performance agent one goal: a bottom-funnel metric we'd struggled to move. It started testing its own hypotheses, and the impact showed up in the numbers almost immediately.
- Case study
Case studyIt's not just the quantity I love, it's the quality. I uploaded my brand book once and every ad speaks the language we want to speak.
1,000+Creatives / month15–20%Lower CPAView case study → - Testimonial
TestimonialWith Hawky's performance agent we finally went deep on the analytics, suggestions, and frequency, and it was unmatched. In a couple of weeks we tested more hypotheses than we normally would in a quarter.
- Case study
Case studyHawky fundamentally changed how we approach creative decisions. Instead of guessing what works, we now know exactly which elements drive performance.
2×Creative performance50%Faster iterationView case study → - Testimonial
TestimonialHawky's hypothesis agent hands us a solid 10 hypotheses to work on and tracks their progress. We're testing from day one instead of spending the first week figuring out what to test.
- Case study
Case studyHawky turned creative analysis from our biggest time sink into a competitive advantage. Our team now spends time acting on insights, not generating them.
27%Lower CPL160+Hours saved / moView case study →
The AI performance team you actually hire.
Hawky is a pair of named agents that do the labour of a performance team, inside guardrails you control. The Performance Agent runs the media. The Creative Agent makes what goes into it. Both report to you, and both are auditable.
Both agents share one memory in FeatherDB.
Brand, winners, market signals, and every decision kept in one auditable place, so the spend gets smarter over time and you can always answer why a move was made.
Full autonomy. Full control. You pick the gate.
Configurable autonomy is the point. Start in shadow mode, move to approval-gated, go fully autonomous once the agents have earned it. The audit trail stays the same throughout.
The same agents, proven on a brand and across an agency's roster.
“Hawky fundamentally changed how we approach creative decisions. Instead of guessing what works, we now know exactly which elements drive performance, and we build from there.”
“Hawky turned creative analysis from our biggest time sink into a competitive advantage. Our team now spends time acting on insights, not generating them.”
The account answers to you, in plain language.
Ask Hawky's Copilot anything about spend, creative, or competitors and get a sourced answer in seconds. Turn this week's moves into a board-ready brief without pulling a single slide.
From raw account to leadership brief, in one prompt.
No more waiting on a manual pull or the Monday deck. The same view that runs the account generates the summary you take into the room.
Every number traces back to the decision and the data behind it, so the brief holds up to questions.
Dashboards report. Hawky operates.
Most ways of running paid media describe what already happened. Only one acts on the present, against your number, inside your guardrails.
Frequently Asked Questions
How do we keep control of spend?
You set hard budget and bid caps and choose how much autonomy the agents have, from shadow mode to approval-gated to fully autonomous. Every action stays inside your guardrails and can be reversed in one click.
Where does our data live, and is it secure?
Your account data stays in your environment. Feather, the memory layer underneath the agents, is built so context never leaves your control, and every decision it informs is logged and auditable.
How is Hawky priced?
Outcome-based: a subscription minimum plus upside tied to the KPI you report. You can run the Performance Agent DIY or Fully Managed, with a 30-day pilot to prove the model before you commit.
Will this replace my team?
No. The agents do the labor of buying, testing, and reporting. Your team does the judgement, the strategy, and the brand calls. The job changes, the team does not disappear.
How fast do we see results?
Agents act from day one. The 30-day pilot is designed to show movement on your KPI inside the first cycle. Cohort median is +25% ROAS in the first 90 days across 200+ active accounts.
Which channels does it run?
Meta, Google, and YouTube today, against ROAS, CAC, LTV, or contribution margin. The agents plan, launch, and optimize across them in one closed loop: test, track, optimize, scale.
Ready to hire your first AI performance team?
If your number is on the line and your dashboards only tell you about it after the fact, Hawky's agents are built for that job.
