Hawky watches every ad in your account. It takes each one apart into hook, frames, copy, audio, and CTA, flags the element draining spend, and queues the exact edit. Ask Copilot anything you'd ask an analyst.
Trusted by 100+ brands and agencies
Hawky doesn't just show you CTR is dropping. It points at the element that caused the drop, writes the edit that fixes it, and lands the breakdown in FeatherDB the moment the ad goes live.
Hawky takes every ad apart down to the element - hook, frames, message, CTA, audio, audience fit. Each one scored against your winners, with the fix sitting in your queue.
Hawky runs the same pipeline on every ad in your account. Each step traces back to the campaigns and winners behind it.
You plug in Meta, Google, and TikTok. Hawky starts ingesting in under five minutes. CRM, MMPs, and GA4 plug in next for revenue attribution.
Hawky takes every ad apart: hook, frames, copy, CTA, audio, format, audience signals.
Hawky scores each element against your winners in FeatherDB, your category benchmarks, and platform-current best practice.
Hawky ranks the edits by expected ROI lift and puts the campaign data behind every call.
You plug in Meta, Google, and TikTok. Hawky starts ingesting in under five minutes. CRM, MMPs, and GA4 plug in next for revenue attribution.
Hawky takes every ad apart: hook, frames, copy, CTA, audio, format, audience signals.
Hawky scores each element against your winners in FeatherDB, your category benchmarks, and platform-current best practice.
Hawky ranks the edits by expected ROI lift and puts the campaign data behind every call.
Most teams notice fatigue after a week of wasted spend. Hawky picks it up two to three days earlier, names the element responsible, and queues the fix before anyone opens the dashboard.
Hawky watches every element's contribution to CTR, CVR, and revenue over time. The moment a hook weakens or a CTA collapses, it fires the alert with the cause attached and lines up the replacement, so you reshoot the third-second cut on Monday instead of pausing the whole ad on Friday.
Creative Analysis flags the fatigue. Creative Agent ships the replacement. Performance Agent deploys it live. No tab-switching, no dropped batons.
Reads the diagnosis. Generates an on-brand variant. Scores it against your winners in FeatherDB. Lands in your queue, ready to ship.
Swaps the fatiguing creative live. Mirrors the audience and budget. Watches the new variant from the second it starts spending.
Hawky writes every element score into FeatherDB the moment it lands. Copilot reads from there. The breakdown isn't a dashboard you click through. It's a question you ask.
Why did our spring hero hook fatigue three days early?
Pattern-interrupt strength on the opener dropped 38% after day 4. On-screen text shifted from yellow to brand red and crashed contrast against the background. The same hook with the original yellow is still pulling a 1.8× ROAS on the cold set.
Four properties of the model, plus the bottom-funnel data Hawky reads from, that take the breakdown from interesting to operational.
In-platform dashboards tell you what happened. Hawky names the element that caused it, ranks the edit that will lift performance, and queues it up. Sourced from your winners and your category.
Hawky helped us identify winning creative patterns across our ad library. With AI-powered fatigue alerts and automated variation generation, we cut iteration cycles in half and doubled the performance of our top-performing ads.
Performance Marketing Lead, Performance Marketing
at The Man Company
2×
Creative performance
50%
Faster iteration cycles
Video, image, carousel, and stories across Meta, Google (YouTube, Display, Performance Max), and TikTok. If the ad exists in your account, Hawky breaks it down the moment it's ingested.
Hawky tracks each element's contribution to CTR and CVR over time: hook, opener frame, claim, CTA, music. When an element's contribution collapses, the alert points at the element, not just the ad.
Creative Analysis writes every element score into FeatherDB, the brand-memory layer Copilot reads from. Anything you can see in the dashboards, you can also ask Copilot in natural language, with citations back to the campaigns the answer came from.
Yes. The scoring model doesn't need six-figure monthly spend to produce useful reads. Smaller accounts often get the biggest lift, because every wasted day on a fatiguing creative is a much larger share of the budget.
Yes. Upload a draft creative and Hawky scores each element against your winners and category benchmarks before any spend hits it. Teams use this as a pre-launch gate to kill weak hooks before paying for them.
Your account data stays inside your workspace. It's used to ground the element scoring and improve your private benchmark. Never to train shared models or surface in any other workspace.
Connect Meta, Google, or TikTok. Hawky ships your first element-level breakdown inside the day.
