Free tools
Calculators we built for our own team. No signup, no email gate, no watermark on the answer.
Metrics
Break-even ROAS calculator (BEROAS)
True break-even ROAS from full unit economics, plus the inflated number the ad platform must report before you actually break even.
ROAS calculator
Return on ad spend as a multiple, a percentage, ROI and ACOS, from revenue and spend.
CPM calculator
Cost per thousand impressions, cost per impression, and what a budget buys at that rate.
CPA calculator
Cost per acquisition, plus the conversion rate and CPC behind it.
CAC calculator
Customer acquisition cost from fully loaded spend, plus the LTV to CAC ratio.
