Free tools

Calculators we built for our own team. No signup, no email gate, no watermark on the answer.

Metrics

True break-even ROAS from full unit economics, plus the inflated number the ad platform must report before you actually break even.

Return on ad spend as a multiple, a percentage, ROI and ACOS, from revenue and spend.

Cost per thousand impressions, cost per impression, and what a budget buys at that rate.

Cost per acquisition, plus the conversion rate and CPC behind it.

Customer acquisition cost from fully loaded spend, plus the LTV to CAC ratio.

Engagement rate by reach and by followers for Instagram, TikTok, YouTube, LinkedIn and Facebook posts.

Forecast impressions, clicks, conversions, CPA and ROAS from a Facebook, Instagram, TikTok or LinkedIn ad budget.

Preview a Facebook feed ad exactly as it renders, with real truncation, before it ships.

See an Instagram feed ad in the real layout, including the fields Instagram drops.

Preview a LinkedIn single image sponsored post before it goes to Campaign Manager.

Preview a Google search ad with real headline and description limits.

Preview a promoted Pin in the 2:3 vertical format Pinterest expects.

Preview an In-Feed TikTok ad full screen, with the safe zones marked.

Check ad creative against platform policy before it costs you a rejection.