Instagram ad mockup generator
Preview an Instagram feed ad as it actually renders, with the caption fold and the sponsored CTA bar in place. Instagram allows a 40-character headline where Facebook recommends 27, so an ad written once for both is usually written to the wrong limit.
Meta recommends 125 characters of primary text and a 40-character headline for the Instagram feed, which is longer than the Facebook feed's 27.
Your Brand The first line is the only copy guaranteed to be read, so the hook belongs here.
Nothing is uploaded. Your creative is read in the browser and the PNG is generated on your device.
Every Instagram ad format, previewed
Pick any of these from the format dropdown above. Each one renders the real placement, with the fields that placement actually shows and the character limits it enforces.
Instagram feed, single image mockup
Meta recommends 125 characters of primary text and a 40-character headline for the Instagram feed, which is longer than the Facebook feed's 27.
4:5
Instagram feed, video mockup
Feed video autoplays muted. Design the first frame as a still that still makes the argument.
4:5
Instagram feed, carousel mockup
Instagram carousel takes 2 to 10 cards. The first card decides whether anyone swipes, so it carries the hook rather than the product.
1:1
Instagram stories mockup
Stories renders the creative and a link sticker. Swipe-up is retired, so design toward the sticker rather than the bottom edge.
9:16
Instagram reels mockup
Reels drops the headline and heavily truncates the caption. Keep the offer clear of the right action rail and the bottom caption block.
9:16
Instagram explore mockup
Explore ads appear after a user taps into a post from the Explore grid, and render the same fields as the feed.
4:5
Frequently asked questions
- What is an Instagram ad mockup?
- An Instagram ad mockup is a preview of a sponsored post as it appears in the feed, showing the profile row, creative, caption and call to action bar. It lets a team review and approve creative and copy before anything is built in Ads Manager.
- What size should an Instagram ad be?
- Use 4:5 at 1440 x 1800 pixels for the Instagram feed and 9:16 at 1080 x 1920 for Stories and Reels. A single square asset gets letterboxed in the vertical placements and wastes the screen space that makes them cost-efficient.
- Does Instagram show the headline?
- Yes in the feed and Explore, where Meta allows up to 40 characters, which is longer than the 27 characters recommended for the Facebook feed. Stories and Reels do not render the headline or description at all, so anything essential belongs in the creative.
- Is this Instagram ad mockup generator free?
- Yes, with no signup. It runs entirely in your browser, images never leave your device, and the PNG is produced locally.
Other ad mockup generators
- Facebook ad mockupPreview a Facebook feed ad exactly as it renders, with real truncation, before it ships.
- LinkedIn ad mockupPreview a LinkedIn single image sponsored post before it goes to Campaign Manager.
- Google ad mockupPreview a Google search ad with real headline and description limits.
- Pinterest ad mockupPreview a promoted Pin in the 2:3 vertical format Pinterest expects.
- TikTok ad mockupPreview an In-Feed TikTok ad full screen, with the safe zones marked.
A mockup shows one ad. The account needs a hundred.
Previewing creative is the easy half. Producing every concept in every placement, then rotating it before it fatigues, is the part that caps most accounts. Hawky’s Creative Agent ships finished, on-brand variants bound to a campaign and ad set, with approval before anything goes live.
