Two always-on agents and a Copilot for performance marketers. They buy media against your KPI, generate on-brand creatives from your winners, and answer any question about the account instantly.
Trusted by 100+ brands and agencies
TestimonialWe gave Hawky's performance agent one goal: a bottom-funnel metric we'd struggled to move. It started testing its own hypotheses, and the impact showed up in the numbers almost immediately.
Case studyIt's not just the quantity I love, it's the quality. I uploaded my brand book once and every ad speaks the language we want to speak.
TestimonialWith Hawky's performance agent we finally went deep on the analytics, suggestions, and frequency, and it was unmatched. In a couple of weeks we tested more hypotheses than we normally would in a quarter.
Case studyHawky fundamentally changed how we approach creative decisions. Instead of guessing what works, we now know exactly which elements drive performance.
TestimonialHawky's hypothesis agent hands us a solid 10 hypotheses to work on and tracks their progress. We're testing from day one instead of spending the first week figuring out what to test.
Case studyHawky turned creative analysis from our biggest time sink into a competitive advantage. Our team now spends time acting on insights, not generating them.
Hawky helped us identify winning creative patterns across our ad library. With AI-powered fatigue alerts and automated variation generation, we cut iteration cycles in half and doubled the performance of our top-performing ads.
Performance Marketing Lead, Performance Marketing
at The Man Company
2×
Creative performance
50%
Faster iteration cycles
For a decade, performance teams have lived inside reports - pivoting tabs, comparing weeks, deciding what to change next. The reports tell you what already happened. Hawky's agents work the account while you sleep - buying media, generating creatives, writing what they learn back to Feather so next week starts smarter.
Humans own strategy and brand. The agents own the auctions and the iteration.
They split the work the way your team already does. One runs the account. The other makes the creatives that go into it. Both share the same memory in FeatherDB.
The competitor radar, the generation pipeline, and the element-level analysis that power every agent run. You can use any of them on their own too.
Brainstorming hooks? ChatGPT/Claude is great. Running real spend to a CPL target is different - it takes something wired into the account that decides on its own, diagnoses at the element level, and moves before you ask. With connectors and enough prompting, general AI can execute. It still can't decide.
| Capability | Hawky | ChatGPT / Claude |
|---|---|---|
| Media buying | ||
| Connects to Meta & Google Ads | YesNative, live | YesVia connectors you set up and maintain |
| Executes bids, budgets, pauses | Yes | YesVia connector, prompt by prompt |
| Runs to your KPI | YesSet a CPL or ROAS target, agents work toward it | No |
| Scales winners automatically | Yes | No |
| Kills underperformers | Yes | No |
| Budget pacing and spend guardrails | Yes | No |
| Runs structured experiments | YesForms hypotheses, tests, records outcomes | NoYou design and track every test yourself |
| Creative | ||
| Analyzes why your ads win or lose | YesElement-level: hook, visual, copy, CTA | NoOnly what you paste in |
| Generates creative from your winners | YesOut of the box | YesIf you write the rulebook: skills, prompts, brand docs |
| Decides what to make next | Yes | NoWaits for your instruction every time |
| Detects creative fatigue | Yes | YesAd-level, via connector + scheduled task |
| Knows which element is fatiguing | Yes | No |
| Acts on fatigue before performance drops | Yes | NoReports it; you build and swap |
| On-brand by default | Yes | NoYou maintain the brand docs |
| Launches variants into live campaigns | Yes | NoDownload, upload, rebuild targeting yourself |
| Intelligence | ||
| Tracks competitor ads | Yes | No |
| Surfaces anomalies before you ask | Yes | NoScheduled tasks exist, but nothing surfaces until you ask |
| Answers any account question | YesCopilot, in plain English, from live data | NoOnly from what you paste in |
| Knows your account history | YesFeather memory compounds every week | No |
| Learns from every action it takes | Yes | No |
| Control | ||
| Approval gates you set | YesEvery batch, campaign, or brand | No |
| Human override in real time | Yes | No |
| Audit trail of every action | Yes | No |
| Your data stays yours | YesNever used to train models | NoDepends on your plan and settings |
| Built for performance marketing | Yes | NoGeneral-purpose |
Comparison reflects ChatGPT and Claude with ad connectors and scheduled tasks enabled, as of July 2026.
Hawky ships two agents and a Copilot. Performance Agent runs your paid media against your KPI. Creative Agent designs the creatives that go into it. Copilot answers any question about your accounts in plain English.
Dashboards describe the past. Hawky's agents operate the present - re-allocating spend, shipping new creatives, and writing what they learn back to memory so next week starts smarter.
Meta and Google today, with YouTube under Performance Agent. Connect both during onboarding - bids and creatives push directly into the campaigns and ad sets the agents are bound to.
You pick the gate. Every batch, every campaign, every brand, or none. Move it tighter or looser as trust builds. The audit trail stays the same either way.
Subscription minimum plus KPI-tied upside. Pricing tracks the value the agent delivers, not seats or headcount.
Connect Meta and Google. Upload your brand kit. Hawky's agents start operating on day one - and only get sharper from there.
