Two always-on agents and a Copilot for performance marketers. They buy media against your KPI, generate on-brand creatives from your winners, and answer any question about the account instantly.
✦Trusted by 100+ brands and agencies✦
“
Hawky helped us identify winning creative patterns across our ad library. With AI-powered fatigue alerts and automated variation generation, we cut iteration cycles in half and doubled the performance of our top-performing ads.
Performance Marketing Lead, Performance Marketing at The Man Company
Dashboards describe the past. Agents change the present.
For a decade, performance teams have lived inside reports - pivoting tabs, comparing weeks, deciding what to change next. The reports tell you what already happened. Hawky's agents work the account while you sleep - buying media, generating creatives, writing what they learn back to Feather so next week starts smarter.
Humans own strategy and brand. The agents own the auctions and the iteration.
The agents
Two agents. One operating brain.
They split the work the way your team already does. One runs the account. The other makes the creatives that go into it. Both share the same memory in FeatherDB.
Performance Agent
Buys media against your KPI, 24/7.
Plans, launches, and optimizes Meta, Google, and YouTube against the number you actually care about. Re-allocates spend the moment a slice underperforms. No dashboards to babysit.
Pulls your winners, your competitor's playbook, and your portfolio gaps. Synthesises tasks, renders finished creatives, and routes them through approval. Statics today, video next.
FeatherDB is Hawky's living performance memory. It holds the brand kit, past winners, competitor patterns, campaign reads, approvals, and rejections that keep every agent decision grounded.
Shared memory ledgerAlways updating
Brand memory
Guidelines, claims, tone, exclusions
Creative winners
Hooks, frames, CTAs, formats
Market signals
Competitor moves and pattern shifts
Decision history
Approvals, rejections, launches, learnings
↻Every launch, approval, rejection, and performance read feeds the next cycle.
The products
The capabilities your agents bring to work.
The competitor radar, the generation pipeline, and the element-level analysis that power every agent run. You can use any of them on their own too.
Hawky integrates with 100+ tools you already use - your ad platforms, your CRM, your analytics stack.
Frequently Asked Questions
What does Hawky actually do?
Hawky ships two agents and a Copilot. Performance Agent runs your paid media against your KPI. Creative Agent designs the creatives that go into it. Copilot answers any question about your accounts in plain English.
What's the difference between Hawky and a dashboard tool?
Dashboards describe the past. Hawky's agents operate the present - re-allocating spend, shipping new creatives, and writing what they learn back to memory so next week starts smarter.
What platforms does Hawky support?
Meta and Google today, with YouTube under Performance Agent. Connect both during onboarding - bids and creatives push directly into the campaigns and ad sets the agents are bound to.
How much autonomy do the agents have?
You pick the gate. Every batch, every campaign, every brand, or none. Move it tighter or looser as trust builds. The audit trail stays the same either way.
How is Hawky priced?
Subscription minimum plus KPI-tied upside. Pricing tracks the value the agent delivers, not seats or headcount.
Hire your first AI performance team.
Connect Meta and Google. Upload your brand kit. Hawky's agents start operating on day one - and only get sharper from there.