Agentic Performance Marketing Platform

AI Agents for Performance Marketing Teams

Two always-on agents and a Copilot for performance marketers. They buy media against your KPI, generate on-brand creatives from your winners, and answer any question about the account instantly.

Trusted by 100+ brands and agencies

Amazon
Swiggy
Bhanzu
Snapdeal
Razorpay
TVS
WPP
Omnicom
Social Beat
Madison
IPG
Amazon
Swiggy
Bhanzu
Snapdeal
Razorpay
TVS
WPP
Omnicom
Social Beat
Madison
IPG

Hawky helped us identify winning creative patterns across our ad library. With AI-powered fatigue alerts and automated variation generation, we cut iteration cycles in half and doubled the performance of our top-performing ads.

Performance Marketing Lead, Performance Marketing
at The Man Company

Creative performance

50%

Faster iteration cycles

Read full story
The Man Company
The shift

Dashboards describe the past. Agents change the present.

For a decade, performance teams have lived inside reports - pivoting tabs, comparing weeks, deciding what to change next. The reports tell you what already happened. Hawky's agents work the account while you sleep - buying media, generating creatives, writing what they learn back to Feather so next week starts smarter.

Humans own strategy and brand. The agents own the auctions and the iteration.

Hawky decision path showing signals, evidence, action, and the next creative
The agents

Two agents. One operating brain.

They split the work the way your team already does. One runs the account. The other makes the creatives that go into it. Both share the same memory in FeatherDB.

Performance Agent live account decisions dashboard
Performance Agent

Buys media against your KPI, 24/7.

Plans, launches, and optimizes Meta, Google, and YouTube against the number you actually care about. Re-allocates spend the moment a slice underperforms. No dashboards to babysit.

  • Always-on across Meta, Google & YouTube
  • Decisions tied to KPI, not vanity metrics
  • Subscription minimum + KPI-tied upside
Explore Performance Agent
Creative Agent approval rail for spring offer variants
Creative Agent

Designs on-brand creatives, every week.

Pulls your winners, your competitor's playbook, and your portfolio gaps. Synthesises tasks, renders finished creatives, and routes them through approval. Statics today, video next.

  • Brand kit baked in - on-brand by default
  • Every creative cites the evidence behind it
  • Approval workflow your team already knows
Explore Creative Agent
FeatherDB

The context layer both agents write back to.

FeatherDB is Hawky's living performance memory. It holds the brand kit, past winners, competitor patterns, campaign reads, approvals, and rejections that keep every agent decision grounded.

Shared memory ledgerAlways updating
Brand memory

Guidelines, claims, tone, exclusions

Creative winners

Hooks, frames, CTAs, formats

Market signals

Competitor moves and pattern shifts

Decision history

Approvals, rejections, launches, learnings

Every launch, approval, rejection, and performance read feeds the next cycle.
The Copilot

Ask anything. Get the answer.

Your campaigns, creatives, and competitor moves wired into a single conversation. Type a question. Get a sourced answer in seconds.

Click a prompt to drop it in - or type your own.

Integrations

Connect everything.
Work seamlessly.

Hawky integrates with 100+ tools you already use - your ad platforms, your CRM, your analytics stack.

Meta
Google Ads
Google Analytics 4
HubSpot
LinkedIn
Salesforce
AppsFlyer
LeadSquared
Meta
Google Ads
Google Analytics 4
Salesforce
HubSpot
LinkedIn
AppsFlyer
LeadSquared

Frequently Asked Questions

What does Hawky actually do?

Hawky ships two agents and a Copilot. Performance Agent runs your paid media against your KPI. Creative Agent designs the creatives that go into it. Copilot answers any question about your accounts in plain English.

What's the difference between Hawky and a dashboard tool?

Dashboards describe the past. Hawky's agents operate the present - re-allocating spend, shipping new creatives, and writing what they learn back to memory so next week starts smarter.

What platforms does Hawky support?

Meta and Google today, with YouTube under Performance Agent. Connect both during onboarding - bids and creatives push directly into the campaigns and ad sets the agents are bound to.

How much autonomy do the agents have?

You pick the gate. Every batch, every campaign, every brand, or none. Move it tighter or looser as trust builds. The audit trail stays the same either way.

How is Hawky priced?

Subscription minimum plus KPI-tied upside. Pricing tracks the value the agent delivers, not seats or headcount.

Hire your first AI performance team.

Connect Meta and Google. Upload your brand kit. Hawky's agents start operating on day one - and only get sharper from there.