Connectors
Every tool Hawky connects to
40 connectors built for growth teams, and 387 more tools any Hawky agent can read through their API or MCP server. Connect a tool once, and every agent can use it.
Ad accounts40
Where the money goes. Spend, results and creatives from every channel you buy on.
Spend, results and creatives for Facebook and Instagram ads.
Search, Shopping, Performance Max and YouTube spend and results.
Spend and results by campaign and creative.
Spend and results for B2B campaigns.
Spend and results by campaign and creative.
Spend and results for ads in ChatGPT.
Rivals' live ads, from Hawky's own ad library.
Bing search and audience ads
Sponsored Products, Brands and Display
Promoted Pins and shopping ads
Promoted posts in communities
Promoted posts and campaigns on X
Quick commerce and reports4
No API on these platforms, so Hawky reads the report you upload or drop on SFTP.
Marketplaces18
Marketplace sales and ads, read from their API or the report you export.
Orders, sales and inventory on Amazon
Orders and items on Walmart
Listings and orders
Shop orders and listings
Shop orders and affiliate sales
Orders and listings in Latin America
Seller sales and returns reports
Fashion marketplace sales reports
Supplier orders and payouts
Beauty marketplace sales
Fashion marketplace sales
Grocery sales and ads reports
How connectors combine
No agent runs on one tool.
One connector brings the spend, one brings the outcome that spend is judged on, one adds context, and one carries the result to a person. Join them and an agent judges ads on what they actually produced.
01 · Spend9
What did you pay, and what did the ads do?
Ad accounts and quick-commerce reports bring cost, delivery and creative.
02 · Outcome15
What did the spend actually produce?
CRMs, stores, payments, analytics, MMPs and your own backend bring the result.
03 · Context9
What else explains the numbers?
Competitor ads, rival sites, search, weather, plans and briefs.
04 · Delivery7
Where does the result reach a person?
Slack, Teams, WhatsApp, email, in-app, webhooks and Drive.
Budget · Workflow board · Every Monday
Cost per qualified lead
Rank Meta ads by cost per qualified lead from HubSpot, and move budget to the winners every Monday, after a yes in Slack.
Team chat and alerts12
Where results reach a person: a channel, a phone, an inbox, or your own system.
Alerts, reports and approvals in a channel.
Alerts and reports for teams on Microsoft.
Short updates to a person or group.
Scheduled reports and alerts.
Approvals and alerts inside Hawky.
Sends results to any other system.
Alerts to a server channel
Alerts to a Chat space
Alerts from a bot
Read report emails, send summaries
Read report emails, send summaries
Meeting transcripts and recordings
Work management17
Where tasks, briefs and launch plans live, so results land where the team works.
Tasks and launch plans
Tickets and sprints
Briefs, docs and playbooks
Issues and projects
Boards, tasks and plans
Cards and content calendars
Tasks, docs and goals
Projects and to-dos
Projects and creative requests
Plans, trackers and budgets
Docs with tables
Boards for briefs and journeys
Attribution19
App installs and in-app events by media source, from your MMP.
Installs, in-app events, retention and cost by campaign and ad.
Installs, opens and conversions by channel and campaign.
Mobile attribution and app events
Mobile attribution and cost aggregation
Mobile and CTV attribution
Web and app attribution
Attribution for mobile games
Multi-touch attribution for ecommerce
Ecommerce attribution and profit
Multi-touch attribution and MMM
Ad tracking and attribution
Attribution for repeat purchases
CRM and leads23
Leads, deals and stages: the outcome a lead-gen ad is really judged on.
Lead stages, qualified leads and deals, matched to ads.
Lead stages and deals, matched to ads.
Lead stages for education, real estate and finance brands.
Opportunities and won deals, matched to campaigns and keywords.
Deals and pipeline stages
Leads and deals
Leads, calls and deals
Leads and opportunities
Leads and deals
Leads and pipelines for agencies
Contacts and sales automation
CRM for Google Workspace
Analytics23
Sessions, events and conversions on your site and app.
Sessions, funnel steps and conversions by source.
In-app actions and retention by user.
Organic queries, clicks and rankings.
Product analytics and cohorts
Auto-captured product analytics
Product analytics and experiments
Enterprise web analytics
Heatmaps and session recordings
Heatmaps, recordings and surveys
Digital experience analytics
Experience analytics
Privacy-first web analytics
Customer data platforms9
Events and audiences your CDP already collects, joined to spend.
Events and audiences
Warehouse-native event pipelines
Customer data for apps and web
Tags and customer data
Reverse ETL and audiences
Reverse ETL from your warehouse
Customer data and personalisation
Cross-channel customer data
Enterprise customer data
Email, SMS and push31
Owned channels and their revenue, next to paid.
Email campaigns and audiences
Cross-channel lifecycle messaging
Lifecycle campaigns
Behaviour-based messaging
Push, email and in-app journeys
Engagement and retention
Retention journeys
Email and customer engagement
SMS and email marketing
SMS for Shopify brands
Ecommerce email and SMS
Email automation
Commerce and payments33
Orders, revenue, subscriptions and owned-channel revenue.
Orders, first versus repeat buyers, revenue by UTM.
Payments and subscriptions traced to campaigns.
Payments for Indian brands, traced to campaigns.
Email and SMS flows and their revenue.
Orders and products on WordPress
Orders and products
Orders and catalogue
Salesforce orders and coupons
Store orders
Orders and catalogue
Store orders
Headless commerce orders
Shipping and fulfilment7
Deliveries, returns and RTO, so ads stop paying for orders that come back.
Shipments, NDR and RTO
Shipments and returns
Orders and inventory across channels
Inventory and order management
Shipping labels and tracking
Tracking and returns
Returns and exchanges
Sheets, files and warehouses29
Your own tables, plans and files, including systems with no API at all.
Budget plans, targets and trackers. Hawky can also write results back.
Creatives, briefs and reports.
Content calendars, creative trackers and plans.
Your own tables: revenue, cohorts, LTV.
Scheduled file drops from systems with no API.
Internal data such as orders, inventory or attribution, through an API.
Your warehouse tables
Your warehouse tables
Lakehouse tables
Event tables at scale
Your own database
Your own database
BI and reporting16
The dashboards and pipelines your team already reports from.
Dashboards your team reads
Governed BI
Dashboards and workbooks
Reports and dashboards
Questions and dashboards
Marketing reporting
Marketing data hub
Client reporting
Agency client dashboards
Marketing dashboards
KPI dashboards
Spreadsheet-style BI
Creative, design and video25
Where creatives are designed, stored and produced.
Designs and ad templates
Designs and brand kits
Quick social creatives
Image edits
Video edits
Video review and approvals
Creative asset library
Digital asset management
Brand asset management
Image and video delivery
Short-form video edits
Video and podcast edits
SEO and search14
Rankings, search demand and merchant feeds.
Keywords, rankings and rivals
Backlinks, keywords and AI visibility
Rankings and domain authority
Rank tracking
Traffic of you and your rivals
Rivals' keywords and ads
Search demand over time
Product feed and disapprovals
Local listings and reviews
Bing search performance
SERP and keyword data
Live search results
Social and listening20
Organic posts, communities and what people say about your brand.
Organic posts, reels and comments
Page posts and comments
Channel videos and comments
Company page posts
Organic videos and comments
Posts and mentions
Posts and replies
Threads that mention your brand
Social listening and care
Social listening
Social and news listening
Media and social monitoring
Reviews and UGC15
Ratings and reviews that explain why a product or an ad converts.
Company and product reviews
Software reviews
Software reviews
Reviews and loyalty
Product reviews for Shopify
Reviews and UGC
Reviews and loyalty
Photo reviews
Product and company reviews
Ratings, reviews and UGC
Ratings and reviews
Verified reviews
Support, chat and calls23
Tickets, chats and calls, the voice of the customer behind the numbers.
Tickets and satisfaction
Conversations and tickets
Tickets
Ecommerce helpdesk
WhatsApp commerce and support
Conversational AI
Conversational AI
Live chat
Customer service CRM
Shared inbox
Customer service
Helpdesk for stores
Affiliate and influencer21
Partner, creator and referral programmes, measured like any other channel.
Partnership and affiliate programmes
B2B partner programmes
Affiliate tracking
Affiliate network
Affiliate network
Affiliate network
Affiliate network
Partner tracking
Partner marketing platform
Affiliates for subscriptions
Affiliate and referral tracking
Creator management
Websites, forms and tags24
Landing pages, lead forms, CMS and tag managers.
Landing pages and CMS
Sites and stores
Sites and blogs
Landing pages
Landing pages and leads
Ad landing pages
Landing pages and leads
Shopify page builder
Shopify page builder
Shopify landing pages
Lead forms and quizzes
Forms and submissions
MCP servers and more tools4
Sign in once and Hawky's agents can use the tool, while they build and in every run.
Don’t see yours? Upload any report, let Hawky read your own backend, send results to a webhook or add an MCP server by URL.
About connectors
What is a connector in Hawky?
A connector is something Hawky can connect to: an ad account, a quick-commerce report, a CRM, an MMP, analytics, a store, a sheet, a warehouse or an MCP server. Once you link one, it becomes a connection that every agent in your workspace can use.
Which connectors are built in?
Meta Ads, Google Ads and TikTok Ads are built in through Hawky, as are competitor ads from Hawky's own ad library, email and in-app notifications. There is nothing to connect for those. Everything else is connected once from Connections.
Why does an agent need more than one connector?
No agent runs on one tool. An ad account brings the spend, a CRM, store or MMP brings the outcome that spend is judged on, other tools add context, and a chat or email connector carries the result to a person. Joining them is what lets an agent rank ads by qualified leads or first orders instead of clicks.
How do Blinkit, Zepto and Instamart work without an API?
None of the quick-commerce platforms has an ads API. Hawky reads the ads and sales report you upload or drop on SFTP, and writes a change list of bids and budgets that a person applies in each portal.
How does Hawky connect to a tool without its own connector?
Tools without a Built in or Set up label have no dedicated Hawky connector yet. Hawky reads them through their API, building the read from the tool's own API docs and test-running it before anything syncs, the same way it reads your own backend. Tools that ship an official MCP server are signed in to once. Either way, every agent in your workspace can then use the tool.
What if the tool I use is not listed?
Most tools are still covered: upload any report as a CSV or XLSX, let Hawky read your own API, send results to a webhook, or add an MCP server by URL. You can also ask for a connector, and requests shape what gets built next.
The tools Indian brands actually run on, in one place.
Quick commerce, the CRMs Indian sales teams use, Indian payments and WhatsApp, next to Meta and Google.
Connect your stack once. Hawky’s agents run your performance marketing on it.
See your own ad accounts, CRM and store connected, and an agent at work on them, in a live demo.
