Hawky + Google Ads

Search, Shopping, Performance Max and YouTube spend and results.

How it connects: Built in: Nothing to connect.
Role in an agent: Spend: What did you pay, and what did the ads do?
Group: Ad accounts

What Hawky does with it

Google Ads in your workspace

Campaigns, ad groups, ads, keywords and their metrics, manager accounts included.

Connect it once and every agent in your workspace can use it. Agents that propose changes ask for your yes before anything moves.

In practice

What teams do with Google Ads

No agent runs on one tool. Each of these combines Google Ads with what it is judged against or where the result goes.

Google AdsGoogle Sheets
Check daily pacing against the monthly budget sheet finance owns, and flag over- or under-spend.
Google AdsGoogle Search Console
Find keywords you pay for that already rank in the top 3 organically, and suggest lower bids.
Google AdsSalesforce
Won deals per campaign and keyword, emailed every Friday.
Google AdsMeta Ads
One board comparing cost per acquisition by channel and campaign, refreshed daily.

Agents

Agents that use Google Ads

All agents

AnalysisWorkflow board

Repeat buyer finder

Which Meta and Google ads bring customers who come back to buy again, read from Shopify and posted to Slack.

Meta AdsGoogle AdsShopify+1

Build it in chatWeekly

BudgetWorkflow board

Budget pacing guard

Check Google Ads month-to-date spend against the budget sheet finance owns, flag any line off pace in Slack, and propose the daily budget that lands the month.

Google AdsGoogle SheetsSlack