BudgetBuild it in chat

Weather-led budget

Propose more budget in cities forecasting rain or a heatwave, for products that sell with the weather, after a yes.

You, in one sentence in chatEvery morning

Overview

Demand for weather-led products spikes city by city, but budgets are set once a week. The rainy day passes before anyone moves spend.

Brands whose demand moves with the weather: rainwear, cooling, beverages, quick commerce.

What it does

  1. 1Read the forecast for every city you advertise in.
  2. 2Match cities and days to past order spikes.
  3. 3Propose budget or bid changes by city for the days ahead.

What you’ll see

Forecast by city

Past weather vs orders

Proposed changes by city

Not in the Hub yet. Describe this job in one sentence in chat, and Hawky builds the agent with the connectors it needs, asks you for anything only you know, tests it and shows you the board.

Illustrative example

What a run looks like

Heavy rain is forecast in two cities for three days. Past rainy days there doubled umbrella orders, so the agent proposes 40% more budget in both cities for those days.

Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.

Questions

About Weather-led budget

What does Weather-led budget need to run?

It connects to OpenWeather, Meta Ads and Google Ads. Connect each tool once and every agent in your workspace can use it.

Does Weather-led budget change anything in my accounts?

Only with your approval. It proposes changing budgets or bids, and nothing changes until someone says yes.

How often does Weather-led budget run?

Every morning. Its workflow runs on that schedule and keeps the board current, and you can change the schedule by asking in chat.

Agents that pair well

All 31 agents

Reporting · Workflow board

Quick-commerce ROAS

One weekly board of spend, orders and ROAS across Blinkit, Zepto and Instamart, with SKUs that spend but don't sell flagged in Slack.

BlinkitZeptoSwiggy InstamartSlack
Build it in chat·Weekly

Budget · Workflow board

Budget pacing guard

Check Google Ads month-to-date spend against the budget sheet finance owns, flag any line off pace in Slack, and propose the daily budget that lands the month.

Google AdsGoogle SheetsSlack
Build it in chat·Every morning

Budget · Workflow board

Sale-day war room

Hourly pacing against the sale plan sheet on big sale days, posted to the war-room WhatsApp group, with budget changes approved in Hawky.

Meta AdsGoogle AdsGoogle SheetsWhatsApp
Build it in chat·Every hour on sale days

Put Hawky’s agents on your performance marketing.

See Weather-led budget running on your own accounts in a live demo.