Hawky + Meta Ads
Spend, results and creatives for Facebook and Instagram ads.
- How it connects
- Built in: Nothing to connect.
- Role in an agent
- Spend: What did you pay, and what did the ads do?
- Group
- Ad accounts
- Access
- Read, and act within your guardrails
Meta Ads in your workspace
Campaigns, ad sets, ads and their metrics, with every creative attached. Launches and changes to ads happen within the guardrails you set, and the big ones wait for your yes.
Connect it once and every agent in your workspace can use it. Agents that propose changes ask for your yes before anything moves.
What teams do with Meta Ads
No agent runs on one tool. Each of these combines Meta Ads with what it is judged against or where the result goes.
- Meta AdsSlack
Every morning, flag ads with rising frequency and falling CTR, and pause the worst after a yes in the Slack thread.
- Meta AdsHubSpot
Rank ads by cost per qualified lead, and move budget to the winners every Monday, with approval.
- Meta AdsShopify
Cost per first order by creative, so ads are judged on buyers, not clicks.
- Meta AdsCompetitor ads
When a rival launches a new offer, make four counter-creatives in your brand the same day, for your creative lead to approve.
Agents that use Meta Ads
Performance monitoringWorkflow board
Creative fatigue watch
Every morning, find ads with rising frequency and falling CTR, judge fatigue with AI, and propose pausing the worst, with your approval.
CreativeLive board
What's winning
This week's numbers against last week, the creatives that deliver best once they have real spend, and where every creative sits on spend against efficiency.
BudgetLive board
Scale, fix or kill
Every creative with real spend on one matrix against the account's own efficiency: what to give more budget, what is wasting it, and which ads are tiring.
CreativeLive board
Creative Intel
Every creative with your brand's own columns and naming filters, written for you by the agent. Ask it to change anything.
AnalysisLive board
Why does it work?
Your creatives grouped by an AI creative tag you pick: what each value delivers, its share of spend, and its best creative.
ReportingLive board
Account pulse
Spend, results and efficiency against the previous period, the daily trend, where spend goes by objective and every campaign side by side.
CreativeLive board
Creative performance
Which creatives spend and deliver: totals, the top creatives by spend, and the daily trend.
ReportingWorkflow board
Morning performance digest
Yesterday's spend, results and cost per result against your 7-day average, as a board you open with your coffee.
Performance monitoringWorkflow board
Weekly What Changed
Last week against the week before for each Meta account, with the ROAS change broken down into CPM, CTR, CVR and AOV, campaign drivers and an AI-written cause.
Performance monitoringWorkflow board
Daily pause and push calls
Judges every active Meta ad on the result its ad set is optimised for, 7-day against 28-day, and lists ads to pause, ads dipping and ads to push.
BudgetWorkflow board
Cost per qualified lead
Rank Meta ads by cost per qualified lead from HubSpot, and move budget to the winners every Monday, after a yes in Slack.
AnalysisWorkflow board
First-order finder
Cost per first order by creative, from Meta and Shopify, so ads are judged on new buyers, not clicks.
AnalysisWorkflow board
Repeat buyer finder
Which Meta and Google ads bring customers who come back to buy again, read from Shopify and posted to Slack.
Performance monitoringWorkflow board
Uncontacted leads alert
Leads from yesterday's ads that no one has contacted, by campaign, posted to Slack before the day starts.
AnalysisWorkflow board
Day-7 retention by campaign
Which campaigns bring users who are still doing the core action on day 7, from AppsFlyer and Mixpanel.
BudgetWorkflow board
Sale-day war room
Hourly pacing against the sale plan sheet on big sale days, posted to the war-room WhatsApp group, with budget changes approved in Hawky.
BudgetWorkflow board
Out-of-stock ad guard
When a product sells out, propose pausing its ads and moving the budget to products you can still sell, after a yes.
BudgetWorkflow board
Weather-led budget
Propose more budget in cities forecasting rain or a heatwave, for products that sell with the weather, after a yes.
CreativeWorkflow board
Fatigue to fresh creatives
When an ad tires, make fresh creatives in your brand from your best ad, for your creative lead to approve before they launch.
CompetitorsWorkflow board
Competitor counter-creatives
When a rival launches a new offer, make four counter-creatives in your brand the same day, for your creative lead to approve.
AnalysisWorkflow board
Landing page leak finder
Landing-page conversion rate by ad from GA4, to find ads that get the click but lose the sale.
More in ad accounts
Where the money goes. Spend, results and creatives from every channel you buy on.
Google Ads
Built inSearch, Shopping, Performance Max and YouTube spend and results.
TikTok Ads
Built inSpend and results by campaign and creative.
LinkedIn Ads
Sign inSpend and results for B2B campaigns.
Snapchat Ads
Sign inSpend and results by campaign and creative.
ChatGPT Ads
API keySpend and results for ads in ChatGPT.
Competitor ads
Built inRivals' live ads, from Hawky's own ad library.
Connect Meta Adsonce. Hawky’s agents put it to work for your performance marketing.
Describe a growth job in chat, and an agent runs it on Meta Ads and the rest of your stack.
