Performance monitoringOfficial

Creative fatigue watch

Every morning, find ads with rising frequency and falling CTR, judge fatigue with AI, and propose pausing the worst, with your approval.

HawkyEvery morning

Overview

Fatigue shows up as a slow slide: frequency creeps up, CTR drifts down, cost per result climbs. Nobody checks every ad every day, so tired creatives keep their budget long after they stop earning it.

Performance marketers running Meta accounts with many live creatives, who find out an ad is tired a week after it stopped working.

What it does

  1. 1Pull ad-level data, last 7 days
  2. 2Keep ads above a spend floor
  3. 3AI judges fatigue per ad
  4. 4If fatigued ads exceed a threshold, propose a pause
  5. 5Approval on the board
  6. 6Summary card

What you’ll see

Fatigue summary

Fatigued ads table

Top ads by spend chart

Added from the Hub, Hawky builds it for your brand, asks you for anything only you know, tests it and shows you the board.

Illustrative example

What a run looks like

The overnight run finds 6 Meta ads with frequency above 4 and falling CTR, and proposes pausing the worst 3. The marketer checks the table and says yes to two. Those two pause, and the run is logged.

Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.

Questions

About Creative fatigue watch

What does Creative fatigue watch need to run?

It connects to Meta Ads. Connect each tool once and every agent in your workspace can use it.

Does Creative fatigue watch change anything in my accounts?

Only with your approval. It proposes pausing any ad, and nothing changes until someone says yes.

How often does Creative fatigue watch run?

Every morning. Its workflow runs on that schedule and keeps the board current, and you can change the schedule by asking in chat.

Agents that pair well

All 31 agents

Creative · Workflow board

Fatigue to fresh creatives

When an ad tires, make fresh creatives in your brand from your best ad, for your creative lead to approve before they launch.

Meta Ads
Build it in chat·Every morning

Performance monitoring · Workflow board

Daily pause and push calls

Judges every active Meta ad on the result its ad set is optimised for, 7-day against 28-day, and lists ads to pause, ads dipping and ads to push.

Meta Ads
CCommunity·Every morning, 9 AMIn the Hub

Creative · Live board

What's winning

This week's numbers against last week, the creatives that deliver best once they have real spend, and where every creative sits on spend against efficiency.

Meta Ads
Hawky·LiveIn the Hub

Put Hawky’s agents on your performance marketing.

See Creative fatigue watch running on your own accounts in a live demo.