Hub

Ready-made agents, connectors for your ad accounts, and the models and skills Hawky builds with.

From Hawky

Official agents, built for Meta and Google ads

Performance monitoring · Workflow board

Creative fatigue watch

Every morning, find ads with rising frequency and falling CTR, judge fatigue with AI, and propose pausing the worst, with your approval.

Meta Ads
Hawky·Every morning

Creative · Live board

What's winning

This week's numbers against last week, the creatives that deliver best once they have real spend, and where every creative sits on spend against efficiency.

Meta Ads
Hawky·Live

Budget · Live board

Scale, fix or kill

Every creative with real spend on one matrix against the account's own efficiency: what to give more budget, what is wasting it, and which ads are tiring.

Meta Ads
Hawky·Live

Creative · Live board

Creative Intel

Every creative with your brand's own columns and naming filters, written for you by the agent. Ask it to change anything.

Meta Ads
Hawky·Live

Analysis · Live board

Why does it work?

Your creatives grouped by an AI creative tag you pick: what each value delivers, its share of spend, and its best creative.

Meta Ads
Hawky·Live

Reporting · Live board

Account pulse

Spend, results and efficiency against the previous period, the daily trend, where spend goes by objective and every campaign side by side.

Meta Ads
Hawky·Live

Creative · Live board

Creative performance

Which creatives spend and deliver: totals, the top creatives by spend, and the daily trend.

Meta Ads
Hawky·Live

Competitors · Live board

Competitor Intel

Your tracked competitors' ads, live: who is most active, what they push now, their proven ads, and the hooks and formats they lean on.

Competitor ads
Hawky·Live

Reporting · Workflow board

Morning performance digest

Yesterday's spend, results and cost per result against your 7-day average, as a board you open with your coffee.

Meta Ads
Hawky·Every morning

New from your team and community

Built by marketers in their own workspace, then published to the Hub

Performance monitoring · Workflow board

Weekly What Changed

Last week against the week before for each Meta account, with the ROAS change broken down into CPM, CTR, CVR and AOV, campaign drivers and an AI-written cause.

Meta Ads
CCommunity·Every Monday, 8 AM

Performance monitoring · Workflow board

Daily pause and push calls

Judges every active Meta ad on the result its ad set is optimised for, 7-day against 28-day, and lists ads to pause, ads dipping and ads to push.

Meta Ads
CCommunity·Every morning, 9 AM

Competitors · Workflow board

Competitor influencer watch

Tracks creator collab ads from competitors over the last 90 days: creators per brand, live activity, creators shared across brands, new creators, and a full directory.

Competitor ads
CCommunity·Weekly

Skills4

What Hawky follows when it designs a page, draws charts or writes copy

Design skill

Carousel

One story across swipeable slides: the story first, one theme from the brand, one background that runs across every slide, then each slide's words and logo.

Hawky·Anyone can copy it

Charts skill

Data visualization

The right chart form for the question, the finding in the title, colour that encodes, and the usual mistakes to avoid.

Hawky·Anyone can copy it

Design skill

Frontend design

Intentional visual design for a page you write (layout, type, colour, copy), so it does not read as a templated default.

Hawky·Anyone can copy it

Analysis skill

Hawky report

Turns what a chat found into a client-ready Hawky report: a short version up front, then the evidence, the fixes and the ask, in Hawky's house style, as HTML and PDF.

Hawky·Anyone can copy it

Ad accounts7

Where the money goes. Spend, results and creatives from every channel you buy on.

Meta AdsBuilt in

Spend, results and creatives for Facebook and Instagram ads.

Ready
Google AdsBuilt in

Search, Shopping, Performance Max and YouTube spend and results.

Ready
TikTok AdsBuilt in

Spend and results by campaign and creative.

Ready
LinkedIn AdsSign in

Spend and results for B2B campaigns.

Set up
Snapchat AdsSign in

Spend and results by campaign and creative.

Set up
ChatGPT AdsAPI key

Spend and results for ads in ChatGPT.

Set up
Competitor adsBuilt in

Rivals' live ads, from Hawky's own ad library.

Ready

Quick commerce and reports4

No API on these platforms, so Hawky reads the report you upload or drop on SFTP.

BlinkitUpload

Ad spend, sales and share of search on Blinkit.

Set up
ZeptoUpload

Ad spend, sales and share of search on Zepto.

Set up
Swiggy InstamartUpload

Ad spend, sales and share of search on Instamart.

Set up
Any report (CSV or XLSX)Upload

Any export with no connector yet: marketplaces, offline sales, agency reports.

Set up

Team chat and alerts6

Where results reach a person: a channel, a phone, an inbox, or your own system.

SlackSign in

Alerts, reports and approvals in a channel.

Set up
Microsoft TeamsURL

Alerts and reports for teams on Microsoft.

Set up
WhatsAppBusiness number

Short updates to a person or group.

Set up
EmailBuilt in

Scheduled reports and alerts.

Ready
In-app notificationsBuilt in

Approvals and alerts inside Hawky.

Ready
WebhookURL

Sends results to any other system.

Set up

Attribution2

App installs and in-app events by media source, from your MMP.

AppsFlyerConnect

Installs, in-app events, retention and cost by campaign and ad.

Set up
BranchConnect

Installs, opens and conversions by channel and campaign.

Set up

CRM and leads4

Leads, deals and stages: the outcome a lead-gen ad is really judged on.

HubSpotSign in

Lead stages, qualified leads and deals, matched to ads.

Set up
Zoho CRMConnect

Lead stages and deals, matched to ads.

Set up
LeadSquaredConnect

Lead stages for education, real estate and finance brands.

Set up
SalesforceConnect

Opportunities and won deals, matched to campaigns and keywords.

Set up

Analytics3

Sessions, events and conversions on your site and app.

Google Analytics 4Connect

Sessions, funnel steps and conversions by source.

Set up
MixpanelConnect

In-app actions and retention by user.

Set up
Google Search ConsoleConnect

Organic queries, clicks and rankings.

Set up

Commerce and payments4

Orders, revenue, subscriptions and owned-channel revenue.

ShopifyConnect

Orders, first versus repeat buyers, revenue by UTM.

Set up
StripeConnect

Payments and subscriptions traced to campaigns.

Set up
RazorpayConnect

Payments for Indian brands, traced to campaigns.

Set up
KlaviyoConnect

Email and SMS flows and their revenue.

Set up

Sheets, files and warehouses6

Your own tables, plans and files, including systems with no API at all.

Google SheetsConnect

Budget plans, targets and trackers. Hawky can also write results back.

Set up
Google DriveSign in

Creatives, briefs and reports.

Set up
AirtableConnect

Content calendars, creative trackers and plans.

Set up
Google BigQueryConnect

Your own tables: revenue, cohorts, LTV.

Set up
SFTP and filesSFTP

Scheduled file drops from systems with no API.

Set up
Your own backendAPI

Internal data such as orders, inventory or attribution, through an API.

Set up

MCP servers and more tools4

Sign in once and Hawky's agents can use the tool, while they build and in every run.

FirecrawlMCP

Reads web pages: landing pages, rival sites, prices.

Set up
NotionMCP

Briefs, docs and plans.

Set up
OpenWeatherConnect

Weather by city, for weather-led spend.

Set up
GitHubConnect

Code and data files, for technical teams.

Set up

Language models8

Writing, analysis and the reasoning behind every agent run

ClaudeAnthropic

Long-form reasoning and writing: briefs, summaries and the cause behind a number.

GPTOpenAI

General-purpose writing and analysis across agents and chat.

GeminiGoogle

Analysis over large exports and long account histories.

KimiMoonshot AI

Long-context model for agents and research.

QwenAlibaba

Open-weight multilingual family, from small models to frontier ones.

DeepSeekDeepSeek

Open-weight reasoning and coding model.

GLMZhipu AI

Open-weight model built for agentic tasks and tool use.

MiniMaxMiniMax

Long-context model for agents and coding.

Image models6

Static creatives and edits, in your brand

Nano BananaGoogle

Generate and edit images from plain instructions, keeping the product or person the same across edits.

GPT ImageOpenAI

Follows detailed prompts closely and renders legible text inside the image.

SeedreamByteDance

High-resolution image generation and editing.

FLUXBlack Forest Labs

Photoreal generation and in-context edits from a reference image.

Qwen-ImageAlibaba

Open-weight image model, strong at rendering text, including Chinese.

IdeogramIdeogram

Strong at type inside images, for offer-led statics and banners.

Video models8

Video creatives, from a prompt, a product shot or a winning static

VeoGoogle

Google's video model: text and image to video, with sound.

SoraOpenAI

OpenAI's video model: text and image to video, with sound.

KlingKuaishou

Text and image to video with strong, natural motion.

SeedanceByteDance

Text and image to video, including multi-shot sequences.

RunwayRunway

Image to video with control over camera and motion.

HailuoMiniMax

Text and image to video for short, punchy clips.

WanAlibaba

Open video model for text and image to video.

OmniHumanByteDance

Animates a person from one photo and an audio track: talking avatars for UGC-style ads.

Browse all 31 agents
How the Hub works

Start from what is already there. Share what you build.

  1. 01

    Find it

    Search the Hub before you build. Most jobs a performance team repeats every week are already here: fatigue, pacing, lead quality, competitor watch.

  2. 02

    Add it

    Hawky rebuilds the agent for your brand, asks what only you know, like your targets and naming, and tests it on your own accounts.

  3. 03

    Make it yours

    Change anything by asking in chat. The workflow behind it and the board in front of it are yours to edit, and nothing acts without your yes.

  4. 04

    Publish it back

    When you build something good, publish it to the Hub from the agent's menu, so the next marketer doesn't start from zero.

Browse the Agent DirectorySee all connectors
Questions

About the Hub

What is the Hawky Hub?

The Hub is the public library inside Hawky. It holds ready-made agents, skills, connectors and models, from Hawky and from the marketers who use it. Your own running agents live in Agents; the Hub is where you find new ones.

What happens when I add an agent from the Hub?

Hawky rebuilds it for your brand. It connects to your accounts, asks what only you know (targets, naming, who approves), and tests it before it goes live. You get your own copy, with a board your team opens and a workflow underneath that runs on a schedule.

Can an agent from the Hub change my ad accounts?

Only with your approval. Agents that propose changes, such as pausing an ad or moving budget, wait for someone to say yes before anything changes. The rest only read and report.

Who builds what is in the Hub?

Hawky publishes the official agents and skills. Anyone using Hawky can publish an agent or a skill they built, so the library grows with the community.

Which models can I use?

Pick the model for the job. For writing and analysis, the Hub has the frontier language models from the US and China: Claude, GPT, Gemini, Kimi, Qwen, DeepSeek, GLM and MiniMax. For creatives, it brings the popular image models (Nano Banana, GPT Image, Seedream, FLUX, Qwen-Image, Ideogram) and video models (Veo, Sora, Kling, Seedance, Runway, Hailuo, Wan, OmniHuman). New models are added as they ship.

Start your performance marketing from the Hub, not a blank page.

Add a ready-made Hawky agent, connect your accounts, and it runs every day. See it on your own accounts in a live demo.