Reporting · Live board
Account pulse
Spend, results and efficiency against the previous period, the daily trend, where spend goes by objective and every campaign side by side.
Meta Ads
Hawky·LiveIn the Hub
ReportingOfficial
Morning performance digest
Yesterday's spend, results and cost per result against your 7-day average, as a board you open with your coffee.
HawkyEvery morning
Overview
The morning check means opening every account and comparing numbers in your head against a week you don't remember.
Anyone who starts the day by asking how yesterday went.
What it does
- 1Yesterday by campaign
- 2Previous 7-day average
- 3Merge and compute change
- 4AI summary
What you’ll see
Headline numbers
Biggest movers table
Spend by campaign chart
Added from the Hub, Hawky builds it for your brand, asks you for anything only you know, tests it and shows you the board.
Illustrative example
What a run looks like
Cost per result is 14% above the 7-day average, all of it from one campaign whose CPM jumped overnight.
Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.
Questions
About Morning performance digest
What does Morning performance digest need to run?
It connects to Meta Ads. Connect each tool once and every agent in your workspace can use it.
Does Morning performance digest change anything in my accounts?
No. It only reads and reports, and it changes nothing in your accounts.
How often does Morning performance digest run?
Every morning. Its workflow runs on that schedule and keeps the board current, and you can change the schedule by asking in chat.
Agents that pair well
All 31 agentsPerformance monitoring · Workflow board
Weekly What Changed
Last week against the week before for each Meta account, with the ROAS change broken down into CPM, CTR, CVR and AOV, campaign drivers and an AI-written cause.
Meta Ads
CCommunity·Every Monday, 8 AMIn the Hub
Performance monitoring · Workflow board
Creative fatigue watch
Every morning, find ads with rising frequency and falling CTR, judge fatigue with AI, and propose pausing the worst, with your approval.
Meta Ads
Hawky·Every morningIn the Hub
Put Hawky’s agents on your performance marketing.
See Morning performance digest running on your own accounts in a live demo.
