ReportingOfficial

Account pulse

Spend, results and efficiency against the previous period, the daily trend, where spend goes by objective and every campaign side by side.

HawkyLive

Overview

How your brand's account is doing. Spend, results on its main KPI and efficiency against the previous period of the same length, because a number alone does not say whether things got better. The daily trend, so a sudden change shows when it happened. Where the spend goes by campaign objective, since that is how the budget is split by intent. And every campaign side by side, so the one behind a change can be found.

What it does

  1. 1Makes a live board in your brand, private to you until you share it
  2. 2Hawky writes its filters, queries and page from the brief, in your brand's own metrics
  3. 3Every opening runs its queries fresh; ask in its chat to change anything

What you’ll see

Period over period

Daily trend

Spend by objective

Campaigns side by side

Added from the Hub, Hawky builds this live board for your brand from the brief, and every time you open it the numbers are fresh.

Illustrative example

What a run looks like

Spend is up 9% on last week while results are up 2%. The objective split shows the extra money went to awareness campaigns.

Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.

Questions

About Account pulse

What does Account pulse need to run?

It connects to Meta Ads. Connect each tool once and every agent in your workspace can use it.

Does Account pulse change anything in my accounts?

No. It only reads and reports, and it changes nothing in your accounts.

How often does Account pulse run?

Its board reads live data, so it is current whenever your team opens it. Ask it in chat to change any card.

Agents that pair well

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Reporting · Workflow board

Morning performance digest

Yesterday's spend, results and cost per result against your 7-day average, as a board you open with your coffee.

Meta Ads
Hawky·Every morningIn the Hub

Performance monitoring · Workflow board

Weekly What Changed

Last week against the week before for each Meta account, with the ROAS change broken down into CPM, CTR, CVR and AOV, campaign drivers and an AI-written cause.

Meta Ads
CCommunity·Every Monday, 8 AMIn the Hub

Creative · Live board

Creative performance

Which creatives spend and deliver: totals, the top creatives by spend, and the daily trend.

Meta Ads
Hawky·LiveIn the Hub

Put Hawky’s agents on your performance marketing.

See Account pulse running on your own accounts in a live demo.