CreativeOfficial

Creative performance

Which creatives spend and deliver: totals, the top creatives by spend, and the daily trend.

HawkyLive

Overview

Which of your brand's creatives take the most spend and what that spend delivers: the account's totals as the frame, the creatives ranked by spend with their results and efficiency beside them, because where the money goes matters most when it is not earning, and the daily trend so the team sees whether it is changing.

What it does

  1. 1Makes a live board in your brand, private to you until you share it
  2. 2Hawky writes its filters, queries and page from the brief, in your brand's own metrics
  3. 3Every opening runs its queries fresh; ask in its chat to change anything

What you’ll see

Totals

Top creatives by spend

Daily trend

Added from the Hub, Hawky builds this live board for your brand from the brief, and every time you open it the numbers are fresh.

Illustrative example

What a run looks like

The top 5 creatives take 61% of spend. The daily trend shows the newest one climbing for four days running.

Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.

Questions

About Creative performance

What does Creative performance need to run?

It connects to Meta Ads. Connect each tool once and every agent in your workspace can use it.

Does Creative performance change anything in my accounts?

No. It only reads and reports, and it changes nothing in your accounts.

How often does Creative performance run?

Its board reads live data, so it is current whenever your team opens it. Ask it in chat to change any card.

All 31 agents

Creative · Live board

Creative Intel

Every creative with your brand's own columns and naming filters, written for you by the agent. Ask it to change anything.

Meta Ads
Hawky·LiveIn the Hub

Creative · Live board

What's winning

This week's numbers against last week, the creatives that deliver best once they have real spend, and where every creative sits on spend against efficiency.

Meta Ads
Hawky·LiveIn the Hub

Reporting · Live board

Account pulse

Spend, results and efficiency against the previous period, the daily trend, where spend goes by objective and every campaign side by side.

Meta Ads
Hawky·LiveIn the Hub

Put Hawky’s agents on your performance marketing.

See Creative performance running on your own accounts in a live demo.