Budget · Live board
Scale, fix or kill
Every creative with real spend on one matrix against the account's own efficiency: what to give more budget, what is wasting it, and which ads are tiring.
Meta Ads
Hawky·LiveIn the Hub
CreativeOfficial
What's winning
This week's numbers against last week, the creatives that deliver best once they have real spend, and where every creative sits on spend against efficiency.
HawkyLive
Overview
What is winning for your brand this week. The week's spend, results and efficiency against the week before, so a change reads as a change and not as a level. The creatives that deliver best on your brand's own efficiency, counted only once they have spent enough to be judged, because a small spender that looks great is often luck. And where every creative sits on spend against efficiency, so the team sees which winners still have room to grow and which big spenders are not earning it.
What it does
- 1Makes a live board in your brand, private to you until you share it
- 2Hawky writes its filters, queries and page from the brief, in your brand's own metrics
- 3Every opening runs its queries fresh; ask in its chat to change anything
What you’ll see
This week vs last week
Best creatives with real spend
Spend vs efficiency map
Added from the Hub, Hawky builds this live board for your brand from the brief, and every time you open it the numbers are fresh.
Illustrative example
What a run looks like
After pausing two tired ads, the marketer opens What's winning to see where that budget should go, asks for only video ads launched this month, and two winners stand out.
Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.
Questions
About What's winning
What does What's winning need to run?
It connects to Meta Ads. Connect each tool once and every agent in your workspace can use it.
Does What's winning change anything in my accounts?
No. It only reads and reports, and it changes nothing in your accounts.
How often does What's winning run?
Its board reads live data, so it is current whenever your team opens it. Ask it in chat to change any card.
Agents that pair well
All 31 agentsCreative · Live board
Creative performance
Which creatives spend and deliver: totals, the top creatives by spend, and the daily trend.
Meta Ads
Hawky·LiveIn the Hub
Analysis · Live board
Why does it work?
Your creatives grouped by an AI creative tag you pick: what each value delivers, its share of spend, and its best creative.
Meta Ads
Hawky·LiveIn the Hub
Put Hawky’s agents on your performance marketing.
See What's winning running on your own accounts in a live demo.
