What's new
The latest Hawky releases, updates, and improvements.
Feather DB, the living context engine
Meet Feather DB, the memory engine behind every Hawky agent. Feed it briefs, past creatives, competitor ads, and performance exports, plus data from 40+ integrations like Shopify, GA4, and Salesforce. It organizes everything into a connected web so agents always pull the right context, not a random dump.
Creative Agent is live
Your AI creative designer. It reads your past winners, watches competitors, and learns your brand, then ships new creatives ready for approval. Tasks fire on a schedule, on a performance signal like fatigue or a CPL spike, or on demand, each bound to a specific Meta or Google ad set.
PM-AGI, a reasoning benchmark for performance marketing AI
We released PM-AGI, the first reasoning benchmark built for performance marketing AI. 494 expert-authored questions across Meta and Google Ads scenarios, 7 frontier models, and 5 reasoning categories, open-source on Hugging Face. Hawky routes every agent to the model proven best for each task.
Performance Agent is live
Set a goal and the agent runs a continuous loop, monitoring every campaign by the minute, catching creative fatigue 4 to 7 days earlier, pausing losers, and scaling winners across 40+ integrations. Powered by Feather, every move is logged with a full audit trail you can override in two clicks.
Track competitor influencer collaborations
Hawky now detects influencer collaboration ads automatically inside Competitor Analysis, pulled straight from the ad library. See which influencers a brand partners with, and whether the same influencer is running ads for other brands too.
Agents push actions into Command Center
Hawky agents now turn their recommendations into tasks inside Command Center. Pause ads, shift budgets, or launch creatives land assigned to the right team member, ready to approve in one click and execute directly in Meta. Creative tasks go to creative, performance tasks go to performance.
Competitor Analysis revamp
A full revamp with dynamic filters by ad format and creative type, with DPA catalogue ads excluded by default so you only see what matters. Build and save custom filter views for quick access, and generate shareable reports you can send to your team or publish by link.
Creative optimization from winning combinations
Hawky now spots your underperforming creatives and replaces them with AI-generated alternatives built from your winning ad data. It studies your top performers, extracts the patterns that work, and generates fresh variations designed to repeat that success.
Pattern identification on ad performance cohorts
Deep-dive into performance across custom-defined ad groups instead of broad campaign averages. Catch fatigue trends before they spread, find the targeting combinations worth scaling, and make surgical optimization calls.
Competitor intelligence dashboard
A new dashboard with SWOT analysis, hook analysis, and positioning insights. See how competitors position themselves, study their creative hooks, and find the whitespace your brand can own.
Google Search Ads integration
Complete Google Ads analysis and optimization is joining your creative performance data, so you can track Search ads alongside display and social in one unified view.
Command Centre, your AI creative control room
Meet Command Centre, a single control room that surfaces today's priorities, flags the creatives that need attention, and tells you exactly what to fix next.
Auto creative optimization
Hawky continuously monitors creative performance, flags underperformers against your benchmarks, and delivers AI-powered regeneration suggestions. You wake up to a dashboard that shows what needs attention and exactly how to fix it.
Video script generator
Generate video scripts engineered for hook strength, retention, and conversion, all based on patterns from your winning creatives. Every script is structured around a proven hook, hold, and CTA.
Hyperlocal account integration
Manage every ad account and platform from one centralized dashboard. Unified reporting across multiple Meta and Google accounts gives you complete visibility in a single view.
Bottom funnel integration
Now out of beta. Connect your CRM, e-commerce, and measurement data to track real conversions, revenue, and lifetime value, not just clicks. See which creatives bring in your most valuable customers.
Creative Adapts, multi-format deployment in seconds
Now fully launched. Auto-generate every Meta and Google placement size from one winning creative, turning a single asset into a complete multi-placement campaign suite in seconds.
Creative and elements trends
Track how individual creatives and specific elements perform over time with visual trend analysis. See which hooks, headlines, and formats are gaining momentum and which are fading.
Deep creative reports
Executive-ready reports on your top creatives and elements across weekly, monthly, or quarterly intervals. Element-level breakdowns turn raw performance data into a repeatable creative playbook.
Competitor deep analysis report
Break down competitor strategies with scheduled reports that reveal which creative approaches they test, how their messaging evolves, and where the category is heading next.
AI-creative generation
Generate high-performing creatives using signals from your brand guidelines, competitor intelligence, and your own performance data. New concepts combine proven elements in fresh, test-ready ways.
