The gap between collecting ad data and turning it into actionable creative strategy continues to widen for most performance marketers. You're drowning in metrics but starving for insights that actually tell you what to create next.

This July, we're bridging that gap with a powerful suite of intelligence features, some already live in your dashboard, others available in beta for early adopters. From trend analysis that reveals what's working over time to AI-powered creative generation that learns from your best performers, these updates transform how you approach creative strategy and execution.

Here's everything new this month.

Now Live: Production-Ready Features

Creative & Elements Trends: Stop Guessing, Start Seeing Patterns

Track how individual creatives and specific creative elements perform over time with visual trend analysis that reveals what's gaining momentum and what's declining.

The new Creative & Elements Trends feature shows you:

• Performance trajectory for each creative asset

• Which visual elements are trending up or down

• Headline and CTA effectiveness over time

• Format and placement performance shifts

How it helps: You can identify which specific elements in your product demonstration videos are gaining traction while lifestyle imagery is declining, or that benefit-focused headlines are outperforming feature-based messaging this month. Understanding creative tagging helps you organize these elements for more powerful trend insights.

Instead of making creative decisions based on last week's snapshot, you're working with momentum data that tells you where performance is heading.

Deep Creative Reports: Your Comprehensive Performance Intelligence

Get detailed, executive-ready reports on your top-performing creatives and elements across weekly, monthly, or quarterly intervals.

Deep Creative Reports compile:

• Top performers by objective (awareness, consideration, conversion)

• Element-level performance breakdown (visuals, copy, CTAs, formats)

• Performance changes period-over-period

• Winning pattern identification across campaigns

How it helps: Instead of manually compiling performance data across platforms and campaigns, you get comprehensive analysis delivered on your schedule. Share quarterly reports with leadership that demonstrate not just campaign performance, but the creative strategies driving those results, providing the marketing visibility that executives need to make informed decisions.

These reports become your creative playbook, documenting what works and why, so every new campaign builds on proven success patterns.

Competitor Deep Analysis Report: Reverse Engineer Winning Strategies

Break down the performance strategies of competitor brands with detailed analysis reports available on weekly, monthly, or quarterly intervals.

Competitor Deep Analysis Reports reveal:

• Which creative approaches competitors are testing

• How their messaging and positioning evolves

• Format and platform allocation patterns

• Campaign duration and refresh cycles

How it helps: Spot emerging trends in your category before they become saturated. If a competitor suddenly shifts from product features to social proof messaging, you can analyze whether that approach is worth testing for your brand. When multiple competitors adopt similar creative strategies, you know there's likely a winning pattern worth investigating.

This intelligence helps you stay ahead of market shifts and identify white space opportunities that competitors haven't exploited yet.

Ad Repository of Competitors: Your Competitive Intelligence Library

Explore and analyze competitor ads running on Meta and Google with a comprehensive, searchable repository that organizes creative strategies by brand, format, and platform.

The Ad Repository includes:

• Current and historical competitor ads

• Performance indicators and engagement patterns

• Creative format distribution across platforms

• Messaging and positioning evolution over time

How it helps: When planning a new campaign, quickly reference what competitors are currently running, which creative angles they're testing, and how their strategies have evolved. Identify gaps in competitive positioning or creative approaches that you can exploit.

This repository becomes your competitive intelligence command center, ensuring you're never creating in a vacuum so you always know the competitive landscape before launching new creative.

In Beta: Next-Generation Capabilities

Bottom Funnel Data Integration: Connect the Full Customer Journey

Plug in data from your CRM, mobile measurement partner (MMP), Google Analytics, and other bottom-funnel sources to see how creative performance impacts actual business outcomes beyond platform metrics.

How it helps: Discover that certain creative approaches drive lower-cost acquisitions but higher lifetime value customers. Optimize for business impact rather than just efficiency metrics. This integration bridges the gap between what dynamic creative optimization can achieve at the platform level and what actually matters to your bottom line.

Creative Adapts: One Creative, Every Placement

Generate creatives in multiple sizes and specifications for different placements across Meta and Google with automated adaptation that maintains brand consistency and creative quality.

Creative Adapts handles:

• Multi-format resizing (square, vertical, horizontal, story formats)

• Platform-specific specification requirements

• Text and visual element repositioning for optimal composition

• Quality control across all variants

How it helps: Create once, deploy everywhere. When you produce a winning creative, instantly generate optimized versions for every placement without additional design work. This dramatically accelerates testing velocity, you can launch comprehensive multi-placement campaigns in minutes rather than days.

AI-Creative Generation: Intelligence-Driven Creative Production

Generate high-performing ad creatives using signals from your brand guidelines, competitor intelligence, and your own performance data.

AI-Creative Generation analyzes:

• Your top-performing creative elements and patterns

• Successful competitor approaches in your category

• Brand visual identity and messaging guidelines

• Current performance trends and audience preferences

The system then generates new creative concepts that combine proven elements in fresh ways, providing ready-to-test variations that align with your brand while incorporating winning patterns from your data.

How it helps: Accelerate creative testing by generating intelligent variations rather than brainstorming in a vacuum. When you need to refresh fatigued creatives quickly, AI-Creative Generation provides new concepts based on what's already working for your brand and category.

The result is a continuous flow of test-ready creatives that maintain brand consistency while exploring high-potential variations.

What These Updates Mean for Your Workflow

July's updates represent a significant expansion of Hawky's Creative Intelligence capabilities, from deeper performance analysis to automated creative production.

The production-ready features (Creative & Elements Trends, Deep Creative Reports, Competitor Deep Analysis, Ad Repository) give you immediate intelligence advantages, helping you make smarter creative decisions backed by comprehensive data.

The beta features (Bottom Funnel Data Integration, Creative Adapts, AI-Creative Generation) preview where creative workflows are heading; more automated, more intelligent, and more connected to actual business outcomes.

Together, these capabilities transform creative strategy from reactive guesswork to proactive, data-driven decision-making.

Get Started Today

All production-ready features are available now in your Hawky dashboard. Log in to explore Creative & Elements Trends, generate your first Deep Creative Report, or dive into the Competitor Ad Repository.

Log into your Hawky dashboard to explore the new features, or book a 15-minute demo to see how Hawky analyzes your specific campaign data and generates optimization recommendations.