Managing ad budgets across multiple campaigns while trying to identify underperformers, test new creatives, and keep up with competitor moves feels like playing three-dimensional chess blindfolded. You're making critical budget decisions based on yesterday's data while your competitors are already pivoting.

This August, we're introducing features that automate the heavy lifting, from real-time budget optimization to instant competitor alerts to AI-powered creative regeneration. Whether you're managing multi-million dollar budgets or scrappy startup campaigns, these updates help you move faster, spend smarter, and stay ahead of market shifts.

Here's everything new this month.

Now Live: Production-Ready Features

Auto Creative Optimization: From Problem Detection to Solution in Minutes

Automatically identify underperforming creatives across all your campaigns and receive AI-powered regeneration suggestions that transform weak performers into potential winners.

Auto Creative Optimization works continuously to:

• Monitor creative performance across all active campaigns

• Flag underperformers based on your success benchmarks

• Analyze why specific creatives are struggling

• Generate detailed optimization recommendations

• Suggest regeneration strategies using your winning patterns

How it helps: You wake up to a dashboard that shows exactly which creatives need attention and precisely how to fix them, no manual analysis required. Understanding what drives creative fatigue helps you appreciate why automated detection and optimization is crucial for maintaining campaign performance.

Instead of reactive crisis management, you get proactive optimization that keeps campaigns performing at peak efficiency.

Video Script Generator: Engineered for Performance, Not Just Views

Generate AI-powered video scripts specifically optimized for hook strength, audience retention, and conversion, all based on patterns extracted from your winning creatives.

The Video Script Generator analyzes:

• Hook patterns from your top-performing video ads

• Retention curves showing where audiences drop off

• Conversion-driving messaging elements

• Platform-specific best practices (Meta vs. Google vs. TikTok)

Then it generates complete scripts structured around:

• Hook (first 3 seconds): Attention-grabbing openings based on your proven patterns

• Hold (middle section): Engagement tactics that maintain viewer interest

• Conversion (final CTA): Action-driving closes that align with your top performers

How it helps: Launch video campaigns faster with scripts that are pre-optimized for your audience. Instead of guessing what hooks will work, you start with patterns proven to capture attention in your specific market. This approach complements how creative directors scale production by accelerating the scripting phase while maintaining quality.

Hyperlocal Account Integration: One Dashboard, Complete Visibility

Manage all your ad accounts and platforms from a single, centralized dashboard that provides unified reporting and control across your entire advertising ecosystem.

Hyperlocal Account Integration connects:

• Multiple Meta ad accounts

• Google Ads accounts across brands or regions

• Cross-platform campaign performance

• Multi-market or franchise-level data

How it helps: See performance across all accounts instantly, identify trends that span markets or brands, and make strategic decisions based on complete visibility rather than fragmented data. This unified view is essential for marketing leadership seeking comprehensive visibility into advertising performance.

You spend less time hunting for data and more time acting on insights.

Bottom Funnel Integration: Connect Creatives to Real Business Outcomes

Track actual conversions, revenue, and customer lifetime value, not just clicks and platform metrics. Connect your CRM data directly to creative performance to see which ads drive valuable customers.

Bottom Funnel Integration (now out of beta) links:

• CRM data (Salesforce and other platforms)

• E-commerce platforms (Shopify and more)

• Mobile measurement partners (Appsflyer)

• Google Analytics and custom conversion tracking

How it helps: Discover which creative approaches attract your most valuable customers, not just the most conversions. Stop killing profitable campaigns because they look expensive at the platform level. This integration extends dynamic creative optimization beyond platform metrics to actual business impact.

Make creative decisions based on revenue and customer value, not vanity metrics.

Creative Adapts: Multi-Format Deployment in Seconds

Auto-generate multiple sizes and formats for Meta and Google placements instantly, transforming one winning creative into a complete multi-placement campaign suite.

Creative Adapts (now fully launched) handles:

• All Meta placement sizes (feed, story, reel, in-stream)

• Google display and video format requirements

• Responsive design adjustments for different aspect ratios

• Text and visual element repositioning for optimal composition

How it helps: Launch comprehensive multi-placement tests immediately. When you identify a winning creative, deploy it across all relevant placements in minutes. This acceleration is critical for how marketing agencies scale without proportionally increasing design resources.

AI Creative Generation: Intelligence-Driven Creative Production at Scale

Create unlimited creative variations using your brand guidelines and competitor intelligence, now fully available with enhanced learning from your performance patterns.

AI Creative Generation (graduated from beta) produces:

• On-brand creative concepts aligned with your visual identity

• Variations that incorporate winning patterns from your top performers

• Competitive intelligence integration showing category trends

• Multiple concept directions for A/B testing

How it helps: Never run out of fresh creative concepts. When ads fatigue, instantly generate new variations that maintain your brand consistency while exploring high-potential angles. This represents the evolution of creative intelligence from analysis to production.

In Beta: Next-Generation Capabilities

Smart Creative Fusion: Systematic Winner Combination

Combine winning elements from your top-performing creatives into new high-probability variations that systematically explore successful element combinations.

Smart Creative Fusion identifies:

• Your highest-performing headlines, visuals, CTAs, and formats

• Element combinations that consistently outperform

• Unexplored combinations of proven winners

• Cross-campaign patterns that can be applied universally

Then it generates new creative variations that mix and match these successful elements in novel combinations, creating test-ready assets with higher probability of success than random brainstorming.

How it helps: Accelerate creative testing velocity while maintaining quality. Instead of guessing what might work, test variations built from components that have already proven successful.

Competitor Data Querying: On-Demand Competitive Intelligence

Query any competitor's creative strategy, estimated spend patterns, and performance trends on demand, transforming competitive analysis from periodic research projects into instant intelligence.

Ask questions like:

• "What creative formats is [Competitor] testing this month?"

• "How has [Competitor's] messaging evolved over the past quarter?"

• "What placement strategies is [Competitor] prioritizing?"

• "Which of [Competitor's] recent campaigns show engagement patterns?"

The system analyzes competitor data and returns detailed answers with supporting examples and trend analysis.

How it helps: Make informed creative decisions with real-time competitive context. Identify opportunities competitors are missing or understand why they're shifting strategies. This intelligence helps you stay ahead rather than reactive.

In Progress: Coming Soon

Auto Budget Optimization: Real-Time Spend Intelligence

Real-time budget reallocation to your highest-performing creatives with automatic reduction of spend on underperformers; currently in final development.

Auto Budget Optimization will:

• Monitor creative performance across campaigns continuously

• Automatically shift budget toward top performers

• Reduce or pause spend on underperforming creatives

• Maintain minimum test budgets for new creatives

• Provide transparency on all budget decisions

This feature represents the next evolution of campaign management, moving from manual budget adjustments to intelligent, automated optimization that responds to performance changes in real time.

Platform Integrations: One-Click Data Flow

Seamless one-click integration with Salesforce, Shopify, and Appsflyer, currently in development to complement existing Bottom Funnel Integration capabilities.

These integrations will simplify:

• Initial setup and authentication

• Data mapping and field matching

• Ongoing synchronization

• Cross-platform reporting

Making it easier than ever to connect creative performance to business outcomes.

Competitor Alert System: Never Miss a Competitive Shift

Instant notifications when competitors launch new promotions or creative strategies, currently being built to complement Competitor Data Querying capabilities.

The Competitor Alert System will notify you when:

• Competitors launch new campaign types or formats

• Major messaging or positioning shifts occur

• Promotional strategies change

• Spend patterns indicate strategic pivots

Stay informed about competitive moves without constant manual monitoring.

What August's Updates Mean for Your Workflow

This month's releases represent a significant shift toward automation and intelligence; from Auto Creative Optimization that identifies and solves problems automatically, to AI Creative Generation that produces unlimited test-ready concepts, to Bottom Funnel Integration that connects creative decisions to real business outcomes.

The beta features (Smart Creative Fusion and Competitor Data Querying) preview even more powerful capabilities for systematic creative testing and competitive intelligence.

Together, these updates transform creative management from manual, reactive work into automated, proactive optimization that continuously improves campaign performance.

Get Started Today

All production-ready features are live in your Hawky dashboard now:

• Enable Auto Creative Optimization to start catching underperformers automatically

• Generate your first video script using the Video Script Generator

• Connect additional ad accounts through Hyperlocal Account Integration

• Link your CRM or e-commerce platform via Bottom Funnel Integration

• Start creating multi-format assets with Creative Adapts

• Explore AI Creative Generation for unlimited concept variations

Interested in beta features? We're working with select partners to pilot Smart Creative Fusion and Competitor Data Querying. Contact our team to discuss early access.

Log into your Hawky dashboard to explore the new features, or book a 15-minute demo to see how our Smart Creative Fusion and Competitor Data Querying in action.