Solutions · Performance Marketers

An always-on operator for every account you run.

Hawky's Performance Agent reads performance across your campaigns, spots the patterns, and takes action in the live account, around the clock, inside the guardrails you set. You stop pushing buttons at midnight and start directing an operator that never sleeps.

Trusted by 100+ brands and agencies

Your agent

The Performance Agent is the operator that never logs off.

Hawky runs on named AI agents, not a dashboard you babysit. For an operator, one agent does the work: it reads the account, finds the patterns, and takes the action in the live campaign, not in a report you have to act on later.

Performance Agent reading account patterns and acting on the live campaign

Reads the account, spots the pattern, takes the action.

Watches performance across every campaign and account, finds the patterns a person would never have time to cross-reference, and acts on them in the live account: re-allocating budget, adjusting bids, pausing losers, and scaling winners, inside the guardrails you set.

  • Reads spend, results, and creative performance continuously
  • Acts in the live campaign, not in a report you read later
  • Always-on across Meta, Google & YouTube
Explore Performance Agent
FeatherDB

The Performance Agent writes to one memory: FeatherDB.

Every winner, test, and decision is retained, so the account gets smarter over time instead of resetting when the context in your head walks out the door.

How it works

From reading the account to acting on it, in one loop.

The Performance Agent does not stop at analysis. It pulls the data, finds the pattern, and acts on the live campaign, then logs the move and learns from it.

01

Pulls live performance, continuously

Reads spend, results, and creative performance across every campaign and account in real time, not on a weekly export you have to build by hand.

02

Sees the patterns across the account

Spots what is working, what is fatiguing, and which audience or creative is carrying the account, cross-referencing campaigns you would never have the hours to line up yourself.

03

Acts in the live campaign

Re-allocates budget, adjusts bids, pauses losers, and scales winners in the running account, inside your guardrails. Analysis turns into action, not into another slide.

04

Logs every move and learns

Each decision is logged with its trigger and a confidence score and retained in FeatherDB, so the account compounds instead of resetting when context leaves your head.

Analysis you can act on, because the agent already did.

Seeing what happened is the easy part. The Performance Agent closes the gap between insight and action, making the change in the live account the hour the data moves, inside your limits.

Proof · Growth teams

A growth team that replaced the manual analysis grind.

Univest · Fintech / Investment

In just one week with Hawky, we saw a 20% boost in CTR and conversions. The platform gave our team the creative intelligence we needed to move faster without sacrificing depth.

Dinesh Arora
SVP Marketing, Univest
Read the story
+20%CTR & Conversions
80%Less Analysis Time
300+Creatives Analyzed Weekly
Your AI partner

Ask the account anything. Get a sourced answer in seconds.

Copilot is the analyst you never had to hire. Instead of building a pull and a deck, you ask a question and get an answer you can act on, with the data behind it.

From a half-day of reporting to a one-line question.

Why did CAC move, which creative is fatiguing, what is the competitor shipping: ask in plain language and the answer comes back sourced and ready to use.

Every number traces back to the decision and the data behind it, so what you take into a client call holds up to questions.

Copilot breaking down account performance with a sourced answer
By hand vs with Hawky

Manual optimization has a ceiling. An agent does not.

There are only so many accounts, hours, and tests one marketer can read and act on. The agent removes that limit without taking you out of the decisions.

Dimension
Running it manually
HawkyTHIS
Speed
Changes wait for you to log in, notice, and act.
Changes happen the hour the data moves, around the clock.
Pattern-spotting
You cross-reference what you have time to, and miss the rest.
Every campaign and account is read together, so patterns surface that a person would never line up.
Action
Analysis ends in a report. Acting on it is still your job.
Analysis ends in action, taken in the live account, inside your guardrails.
Reporting
Hours rebuilding the same pull and deck every week.
Copilot answers in plain language and drafts the brief from the live account.
Scale
More accounts means more nights and more dropped balls.
The agent absorbs the labour. You take on more without burning out.
Memory
Hard-won context lives in your head and leaves when you do.
Feather keeps every winner and decision, so nothing is relearned twice.

Frequently Asked Questions

What does the Performance Agent actually do on its own?

It reads performance across your campaigns, finds the patterns, and acts on them in the live account: re-allocating budget, adjusting bids, pausing losers, and scaling winners. You choose how much it does autonomously, from shadow mode where it only recommends, to fully autonomous, and every move stays inside your guardrails.

Does this replace my job?

No. The agent does the manual labour of running an account, the analysis, the bid changes, the budget shifts. You do the strategy, the creative direction, and the judgement calls a machine should not make. The button-pushing leaves, the marketer stays.

How much control do I keep?

Full control. You set hard budget and bid caps and choose the autonomy level. Every action stays inside your guardrails and can be reversed in one click, and Copilot will explain any decision in plain language.

Which channels does the agent run?

Meta, Google, and YouTube, against the metric you own: ROAS, CAC, LTV, or contribution margin. The Performance Agent plans, launches, and optimizes across all of them in one closed loop.

How long until it is actually useful?

The agent acts from day one. Most marketers start in shadow mode to watch its calls, then promote it to live once the decisions look right. Univest saw a 20% lift in CTR and conversions inside the first week.

Spend your day on strategy, not on bid changes.

If the work that actually wins accounts keeps losing to the work that maintains them, Hawky's Performance Agent takes the maintenance off your plate.