Ad Gallery
How the biggest advertisers actually advertise
Creative libraries for 206 brands across 23 industries, built from 399,593 public ads. Every page breaks down what a brand makes, what it says, what it sells and how much it ships.
Sourced from the public Meta ad library · updated Aug 27, 2026 · includes DPA, DCO and catalogue ads
206 brand ad-strategy breakdowns — what each advertiser makes, says and sells, built from 399,593 of their own public ads.
The same measures applied to every category, so the differences between them are readable rather than asserted.
- Beauty & Personal Care61% video, 74% value-led.15 brands · 51,076 ads
- Fashion & Apparel8% video, 72% value-led.3 brands · 47,028 ads
- EdTech & Education35% video, 86% value-led.21 brands · 42,758 ads
- Jewellery34% video, 36% value-led.11 brands · 30,832 ads
- BFSI — Lending & Credit96% video, 96% value-led.5 brands · 24,200 ads
- B2B SaaS, MarTech & Dev Tools71% video, 82% value-led.8 brands · 22,997 ads
- Ecommerce, Marketplaces & Quick Commerce67% video, 29% value-led.8 brands · 22,101 ads
- BFSI — Banking, Payments & Fintech Apps50% video, 81% value-led.14 brands · 21,597 ads
The shapes brands actually build their ads in. Each format names the creative move rather than the product, so the same list holds across categories.
- Offer-ledPrice, discount, sale or deadline set as the headline; the product is secondary.Static · 872 brands
- Feature calloutNamed features or benefits labelled directly onto the creative.Static · 978 brands
- TestimonialA named customer states what changed for them, in their own words.Video and static · 606 brands
- Creator and UGCShot and voiced by a creator rather than the brand, in a native social register.Video · 553 brands
- Problem and solutionA named pain is dramatised first, the product answers it second.Video and static · 514 brands
- Product demoThe product used, step by step, so the viewer sees it work.Video · 600 brands
- Product showcaseThe product as hero object, clean or styled, with no story around it.Static · 496 brands
- LifestyleThe product placed inside a life: people, places, ordinary use.Video and static · 620 brands
The first move a creative makes. The hook is the part of an ad most often described and least often counted; these are counts.
- Problem-Solution31% of every classified hook.167 brands · 70,128 ads
- Benefit / Value27% of every classified hook.180 brands · 61,706 ads
- Offer / Price15% of every classified hook.158 brands · 34,813 ads
- Curiosity12% of every classified hook.172 brands · 28,540 ads
- Feature / Product11% of every classified hook.170 brands · 24,474 ads
- Social Proof2% of every classified hook.118 brands · 3,871 ads
- Speed / Convenience1% of every classified hook.81 brands · 2,878 ads
- Urgency / Scarcity1% of every classified hook.97 brands · 2,648 ads
Verbatim deal copy grouped into the shapes an offer actually takes, with the advertisers' own wording kept behind each bucket.
- Percent offRuns as “FLAT 20% OFF* on Silver Temple Jewellery on pu…”128 brands · 28,154 mentions
- Price pointRuns as “PREMIUM PLAN STARTING AT ₹9”85 brands · 13,029 mentions
- Free extrasRuns as “FREE Hair Test”77 brands · 12,378 mentions
- Zero feeRuns as “0% deduction on old gold”20 brands · 5,979 mentions
- Free trial or classRuns as “Free Trial Class”20 brands · 4,485 mentions
- Flat amount offRuns as “GET ₹150 OFF”26 brands · 3,728 mentions
- BOGO and multibuyRuns as “Buy 1 Get 1 Free”18 brands · 3,568 mentions
- Free shippingRuns as “FREE DELIVERY”14 brands · 3,322 mentions
Which button an ad ends on, and which categories choose which ask.
- Shop now91 advertisers end an ad on it.17 categories · 144,404 ads
- Learn more160 advertisers end an ad on it.23 categories · 75,930 ads
- Install now60 advertisers end an ad on it.17 categories · 44,846 ads
- Book now55 advertisers end an ad on it.14 categories · 34,378 ads
- Order now34 advertisers end an ad on it.12 categories · 23,093 ads
- Sign up67 advertisers end an ad on it.20 categories · 19,383 ads
- Get quote25 advertisers end an ad on it.8 categories · 13,346 ads
- Download23 advertisers end an ad on it.11 categories · 12,484 ads
The gallery counts what advertisers did. Velocity asks the people who decided it why, mapped to the categories they actually worked in.
- AJ WilcoxThe Ultimate LinkedIn Ads Playbook from $200M in SpendEP 16 · B2Linked
- Nishith SrivastavaBreaking down the "AI Native" EnterpriseEP 15 · Agentics
- Anuj NiranjanHow Topmate Turns Creators into ₹4L+/Month EarnersEP 14 · Topmate
- Kapil AroraReal Estate Marketing 101: Moving from Lead Gen to Revenue AccountabilityEP 13 · ANAROCK
- Varun Kaushik10 Years of Insurance Industry SecretsEP 12 · PolicyBoss
- Summer LiuThree of China's Top Five Micro Dramas Are Now AI-MadeEP 19 · SocialPeta
Counts are of public ad-library records and include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view reports fewer for the same brand and month. Public ad libraries carry no spend, impression or performance data, and none is inferred here. Creative category, hook type and emotional appeal are model-assigned classifications rather than platform-reported fields; each page states the share of the library that carried the field it charts. Format mix is measured across 1,103 advertisers, a wider set than the brand pages cover. Browse every brand.
