Free extras ads: who runs this offer and how

Free extras is one of the shapes a deal takes in the ad library, grouped from the verbatim offer copy on each creative. It is the 3rd most-run of the 13 offer types in the library, on 12,378 mentions from 77 advertisers across 19 categories.

Meta ad library · updated Sep 8, 2026

Offer mentions
15% of all offer types
12,378
Advertisers
run it at least once
77
Categories
it appears in
19
Video share
of the brands that run it
62%

Which categories run it

EdTech & Education runs it hardest, on 3,867 mentions from 15 advertisers, ahead of Beauty & Personal Care and BFSI — Lending & Credit.

EdTech & Education3,867Beauty & Personal Care1,907BFSI — Lending & Credit1,783B2B SaaS, MarTech & Dev Tools1,590Dating & Matrimony1,193BFSI — Banking, Payments & Fintech Apps421Jewellery401Media, Streaming & Audio323Home Interiors, Furniture & Decor207BFSI — Investing, Broking & Wealth190Healthcare, Clinics & Diagnostics119Health, Wellness & Nutrition98

Who runs it most

Traya runs it on 1,284 mentions, 68% of its own output.

Traya1,284Coursera1,070Canva944Oolka917Myjar861Jeevansathi807BrightCHAMPS592Outskill557Replit555Codingal519Palmonas371Pilgrim329

Who leans on it hardest

Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.

In their own words

The bucket above is ours; the wording below is the advertiser's, taken verbatim from the ad and counted across the library. The same deal is worth reading in the words the market actually uses for it.

  • FREE Hair TestTraya · 900
  • Enroll for freeCoursera · 820
  • +75 Free GoldMyjar · 334
  • Try for freeCanva · 298
  • Free chatJeevansathi · 273
  • + 75 Free GoldMyjar · 270
  • Free lessonCodingal · 261
  • First chat FREEOolka · 221
  • Try Canva Pro for freeCanva · 210
  • free assessmentMathnasium · 203
  • Free Jute Bag on orders above ₹699Pilgrim · 197
  • Free Coding ClassBrightCHAMPS · 185
  • TRY A FREE MATH CLASS TODAYBrightCHAMPS · 183
  • build an app for FREEReplit · 180
  • Try a free lessonCodingal · 171
  • + ₹75 Free GoldMyjar · 159
  • FREE Studs Worth ₹1,495Palmonas · 153
  • Sign up for freeCanva · 148

All 13 offer types

Percent off28,154Price point13,029Free extras12,378Zero fee5,979Free trial or class4,485Flat amount off3,728BOGO and multibuy3,568Free shipping3,322Risk reversal2,116Cashback and rewards929EMI and finance906Sale event772Gift with purchase760
Every offer type in the library by volume; this page's in orange.

Offer type is grouped from the verbatim offer text on each creative by a rule set, not a platform field, so a creative with no readable offer is counted in the denominator and appears on no page. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.