How B2B SaaS, MarTech & Dev Tools brands advertise
By volume this is the 6th largest of the 22 categories in the library: 22,997 ads from 8 advertisers, 6% of everything analysed. 3,748 of those are still live.
Jun 17, 2020 → Aug 24, 2026 · Meta ad library · updated Sep 8, 2026
Where it sits
Advertisers here ship more than most: an average of 2,875 ads each, against a cross-category median of 1,718. This is a category that treats creative as volume.
It is a video category. 71% of its creatives are video against 47% across every advertiser analysed, so the production bar is the price of entry rather than a differentiator.
Its creative splits 82% value-led to 13% discount-led.
28% of its ads run in an Indian language, led by Hindi (6,002), Spanish (921), Portuguese (151).
What it says
The opening move, classified across the category. Problem-Solution leads with 6,750 ads from 8 of the 8 advertisers here.
Based on the 100% of this category's ads that carried a hook classification.
What it offers
Verbatim deal copy, grouped into the shapes an offer actually takes. Free extras is the most-run, on 1,590 ads from 4 advertisers.
Based on the 100% of this category's ads that carried a readable offer.
What it sells
The ask
57% of the category's ads end on “Learn more”. Only platform buttons are counted: a value run by a single advertiser is that brand's ad copy in the button field, not a button.
What it runs in
10 languages across the category, with 28% of its ads in an Indian language.
What survives
How long a creative stays in market, first sighting to last. There is no spend in the source, so longevity is the only conviction signal a public library carries: an ad a brand keeps running is one it has decided to keep paying for.
Based on the 19,249 creatives in this category carrying both a first and last sighting.
Output over time
What it appeals to
- Empowerment 1,403
- Creativity 1,165
- Efficiency 782
- Ease of use 764
- Curiosity 646
- Aspiration for creativity 642
- Aspiration for efficiency 396
- Innovation 203
- Aspiration for productivity 181
- Aspiration for innovation 143
- Aspiration for success 83
- Devotion 70
- Spiritual connection 70
- Cost-consciousness 61
Based on the 29% of this category's ads that carried an emotional appeal.
People who have run marketing here
5 Velocity episodes with practitioners from this category. The numbers above are what the category does; these are people who had to decide it.
- AJ WilcoxB2Linked
The Ultimate LinkedIn Ads Playbook from $200M in Spend
Velocity EP 16
- Nishith SrivastavaAgentics
Breaking down the "AI Native" Enterprise
Velocity EP 15
- Anuj NiranjanTopmate
How Topmate Turns Creators into ₹4L+/Month Earners
Velocity EP 14
- Summer LiuSocialPeta
Three of China's Top Five Micro Dramas Are Now AI-Made
Velocity EP 19
- Ahmed ElsamadisiPolyform
Why Your AI Gives You Confident, Wrong Answers
Velocity EP 18
The 8 brands in this category
Other categories
Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred. Hook type, offer, emotional appeal and creative category are model-assigned classifications rather than platform-reported fields, and each chart above states the share of the category's ads that carried the field it draws. Category totals are the sum of the 8 advertisers with a page in this library, not of every advertiser in the category.
