How each industry advertises
The same measures applied to every category, so the differences between them are readable rather than asserted. Built from 3,92,217 public ads run by 197 advertisers across 22 industries. A typical category here holds 8 brands and 15,187 ads.
Sourced from the public Meta ad library · updated Sep 8, 2026
Beauty & Personal Care
51,07627% of its ads run in an Indian language.
15 brands · 11,851 live · 61% video
Fashion & Apparel
47,0288% video — the category still runs on static.
3 brands · 2,954 live · 8% video
EdTech & Education
42,75886% leads on value rather than a deal.
21 brands · 8,449 live · 35% video
Jewellery
30,83247% of its creative leads on a discount.
11 brands · 5,005 live · 34% video
BFSI — Lending & Credit
24,20096% video, well above the 47% average.
5 brands · 3,529 live · 96% video
B2B SaaS, MarTech & Dev Tools
22,99771% video, well above the 47% average.
8 brands · 3,748 live · 71% video
Ecommerce, Marketplaces & Quick Commerce
22,10167% video, well above the 47% average.
8 brands · 1,940 live · 67% video
BFSI — Banking, Payments & Fintech Apps
21,5971,543 ads per advertiser.
14 brands · 2,578 live · 50% video
Health, Wellness & Nutrition
16,80124% of its ads run in an Indian language.
10 brands · 3,555 live · 61% video
BFSI — Insurance
16,28631% of everything it ever ran is still live.
8 brands · 5,130 live · 37% video
Home Interiors, Furniture & Decor
15,18725% of its ads run in an Indian language.
13 brands · 3,527 live · 64% video
Travel — Hotels, OTA & Leisure
12,45726% video — the category still runs on static.
6 brands · 6,590 live · 26% video
Dating & Matrimony
12,26772% video, well above the 47% average.
7 brands · 7,522 live · 72% video
Kitchenware & Cookware
11,98861% of everything it ever ran is still live.
14 brands · 7,319 live · 53% video
Healthcare, Clinics & Diagnostics
10,02880% of its creative leads on a discount.
7 brands · 3,727 live · 29% video
Footwear & Sportswear
8,58924% video — the category still runs on static.
5 brands · 4,351 live · 24% video
Auto — Two-Wheelers & EV
7,62015% of its ads run in an Indian language.
6 brands · 568 live · 41% video
BFSI — Investing, Broking & Wealth
6,57529% video — the category still runs on static.
8 brands · 1,599 live · 29% video
Real Estate & PropTech
4,86482% of everything it ever ran is still live.
15 brands · 3,979 live · 39% video
Media, Streaming & Audio
3,79123% video — the category still runs on static.
6 brands · 1,218 live · 23% video
Auto — Cars & Marketplaces
2,03628% video — the category still runs on static.
5 brands · 673 live · 28% video
Bath, Kitchen & Building Fittings
1,13915% video — the category still runs on static.
2 brands · 317 live · 15% video
Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred. Category, hook type and offer are model-assigned classifications rather than platform-reported fields, so each category page states the share of its own ads that carried the field it charts. One further category, Solar & Energy, is analysed but has no page: a single advertiser (139 ads) is that brand's page under a second name, not a category.
