How BFSI — Investing, Broking & Wealth brands advertise
By volume this is the 18th largest of the 22 categories in the library: 6,575 ads from 8 advertisers, 2% of everything analysed. 1,599 of those are still live.
Dec 18, 2023 → Aug 3, 2026 · Meta ad library · updated Sep 8, 2026
Where it sits
Output per advertiser is light: about 822 ads each against a cross-category median of 1,718. The creatives that do run stay up longer than most, at 79 days against a median of 70.
It still runs on static. Only 29% of its creatives are video against 47% across every advertiser analysed, which makes it one of the cheaper categories to test at volume.
Its creative splits 81% value-led to 18% discount-led.
9% of its ads run in an Indian language, led by Hindi (525), Malayalam (20), Tamil (17).
What it says
The opening move, classified across the category. Benefit / Value leads with 899 ads from 8 of the 8 advertisers here.
Based on the 38% of this category's ads that carried a hook classification.
What it offers
Verbatim deal copy, grouped into the shapes an offer actually takes. Percent off is the most-run, on 1,660 ads from 8 advertisers.
Based on the 92% of this category's ads that carried a readable offer.
What it sells
The ask
61% of the category's ads end on “Install now”. Only platform buttons are counted: a value run by a single advertiser is that brand's ad copy in the button field, not a button.
What it runs in
5 languages across the category, with 9% of its ads in an Indian language.
What survives
How long a creative stays in market, first sighting to last. There is no spend in the source, so longevity is the only conviction signal a public library carries: an ad a brand keeps running is one it has decided to keep paying for.
Based on the 5,539 creatives in this category carrying both a first and last sighting.
Output over time
What it appeals to
- Financial security 645
- Trust 494
- Aspiration for financial growth 417
- Cost-saving 133
- Security 131
- Financial empowerment 121
- Trust in SEBI registration 73
- Flexibility 57
- Ease of trading 45
- Security in investment 44
- Trust in regulation 44
- Trust in investment 43
- Efficiency 41
- Trust in secure investment 31
Based on the 75% of this category's ads that carried an emotional appeal.
The 8 brands in this category
Other categories
Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred. Hook type, offer, emotional appeal and creative category are model-assigned classifications rather than platform-reported fields, and each chart above states the share of the category's ads that carried the field it draws. Category totals are the sum of the 8 advertisers with a page in this library, not of every advertiser in the category.
