How Jiraaf advertises
1,868 public ads run by Jiraaf, with 219 still live. Mostly about Bonds.
Oct 7, 2025 → Jun 30, 2026· Meta ad library
Key learnings
Read from Jiraaf's own figures against the other 7 Investing, Broking & Wealth brands here.
It out-advertises everyone in its category.
1,868 ads against a peer median of 588 across the other 7 Investing, Broking & Wealth brands here.
One hook does the heavy lifting.
“Unlock fixed returns with Jiraaf!” runs across 135 creatives, with INVEST NOW (133), 13.5% P.A. (118) behind it.
It sells the category, not a deal.
91% of its classified creative leads on value and only 9% on a discount. What discounting there is: 13.5% P.A. fixed returns (114), Start with ₹1,000 (81).
It holds on to static.
95% static against 63% for the category, on 1,773 static creatives.
This is app-install media.
31% of its links point at an app store rather than its own site, across 1,722 classified destinations.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Jiraaf runs 5% video against 95% static, below the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 100% of 1,868 ads that carried this field.
Format
Video against static, across everything it has run.
95 video · 1,773 static
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Jiraaf ad runs 76 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week102
- 1–4 weeks285
- 1–3 months794
- Over 3 months687
4 shown · 1,868 ads across them
Based on the 99% of 1,868 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
8,086 ad variants across 1,868 creatives
What it says
Its most repeated opening line is "Unlock fixed returns with Jiraaf!", used on 135 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- Unlock fixed returns with Jiraaf!135
- INVEST NOW133
- 13.5% P.A.118
- Let your investments earn a fixed return*.101
- Your FIRE Plan Needs Fuel.87
- YTM 10.65% P.A56
- What it feels like when your investments finally support you53
- Fixed returns (YTM) up to 13.70% P.A.52
8 shown · 735 ads across them
Offers
The deal being put in front of the buyer.
- 13.5% P.A. fixed returns114
- Start with ₹1,00081
- Fixed Returns* of 10% - 14% p.a.58
- Tenure starting from 6 months54
- Start from ₹100052
- Fixed returns (YTM) 11.00% P.A.48
6 shown · 407 ads across them
Based on the 100% of 1,868 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Highlighting financial benefits237
- Highlighting fixed returns and ease of investment135
- Highlighting trust and fixed returns78
- Highlighting fixed returns and credibility58
- Highlight regulatory assurance and high returns56
- Highlighting fixed returns and regulatory trust50
6 shown · 614 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Trust193
- Financial security182
- Aspiration for financial growth57
- Trust in regulation42
4 shown · 474 ads across them
Based on the 95% of 1,868 ads that carried this field.
Hook type
How the opening earns the next second.
- Benefit / Value86
- Problem-Solution85
- Offer / Price47
- Feature / Product2
- Curiosity2
5 shown · 222 ads across them
Based on the 12% of 1,868 ads that carried this field.
What it sells
The ask is almost always "Sign up".
Product categories
The kind of thing being advertised, as classified on each creative.
- Bonds1,777
- Fd (fixed deposit)245
- Mobile app138
- Fd (fixed deposits)6
- Digital gold1
5 shown · 2,167 ads across them
Named products
The specific things it puts in the ad.
- JIRAFF156
- Jiraaf110
- Profectus Capital Private Limited82
- MUTHOOTTU MINI FINANCIERS LIMITED61
- AKME FINTRADE LIMITED53
- Secured Bonds & FDs33
- Avanti Finance Private Limited31
7 shown · 526 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Sign up1,184
- Install now535
- Learn More135
- Download the Jiraaf mobile app now4
- Sign Up3
- See details3
6 shown · 1,864 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- jiraaf.com1,186
- play.google.com511
- itunes.apple.com20
- apps.apple.com4
- jiraaf.onelink.me1
5 shown · 1,722 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 4% of 1,868 ads that carried this field.
The work
The 7 ads Jiraaf reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top static creatives (7)
How the rest of Investing, Broking & Wealth advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Jiraaf | 1,868 | 12% | 5% | 51% | 76d |
| Wint Wealth | 1,842 | 28% | 49% | 41% | 71d |
| BondScanner | 757 | 10% | 24% | 47% | 41d |
| Kotak Neo | 590 | 80% | 28% | 41% | 85d |
| GRIP | 588 | 7% | 33% | 52% | 106d |
| Angel One | 541 | 28% | 38% | 24% | 125d |
| 5paisa | 283 | 31% | 25% | 9% | 108d |
| IndiaBonds | 106 | 25% | 63% | 8% | 103d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 1,868 public Meta ad-library records for Jiraaf, first seen Oct 7, 2025 through Jun 30, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 99% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Investing, Broking & Wealth brands in this library, not an external benchmark.
