How BondScanner advertises
757 public ads run by BondScanner, with 78 still live. Mostly about Bond.
Jan 22, 2026 → Jul 1, 2026· Meta ad library
Key learnings
Read from BondScanner's own figures against the other 7 Investing, Broking & Wealth brands here.
One product carries the library.
BondScanner appears in 124 creatives, 16% of everything BondScanner ran, ahead of Bond Scanner (52), Vedika Credit Capital Limited (45).
One hook does the heavy lifting.
“Diversify your portfolio with BONDS” runs across 313 creatives, with UPTO 13.65% (38), A news report style introduction announcing Akara Capital Advisors Private Limited offering a bond with a high yield of 15.25% per annum. (35) behind it.
It sells the category, not a deal.
81% of its classified creative leads on value and only 14% on a discount. What discounting there is: Investment Starting @ ₹10,000 (206), UPTO 13.65% (38).
The ask barely varies.
82% of its ads end on “Install now”, ahead of Sign up (126), Use app (13).
This is app-install media.
85% of its links point at an app store rather than its own site, across 757 classified destinations.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
BondScanner runs 24% video against 76% static, below the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 100% of 757 ads that carried this field.
Format
Video against static, across everything it has run.
184 video · 573 static
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical BondScanner ad runs 41 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week66
- 1–4 weeks23
- 1–3 months668
3 shown · 757 ads across them
Based on the 99% of 757 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
2,955 ad variants across 757 creatives
What it says
Its most repeated opening line is "Diversify your portfolio with BONDS", used on 313 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- Diversify your portfolio with BONDS313
- UPTO 13.65%38
- A news report style introduction announcing Akara Capital Advisors Private Limited offering a bond with a high yield of …35
- A woman casually eating a cupcake transitions into discussing a high-yield financial investment opportunity.32
- Discover a bond offering a 13.5% per annum yield with a minimum investment of just Rs 1,00,000.31
- 10.65% YTM30
- Vedika Credit Capital Limited is offering a yield of 11.2% per annum on a minimum investment of ₹1,00,000.30
- Bring stability to your portfolio by investing in BONDS27
8 shown · 536 ads across them
Offers
The deal being put in front of the buyer.
- Investment Starting @ ₹10,000206
- UPTO 13.65%38
- Minimum investment of ₹10,00035
- 15.25% per annum yield35
- Investment Starting @ ₹100032
- 12% per annum yield32
6 shown · 378 ads across them
Based on the 100% of 757 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Highlighting financial benefits127
- Highlighting financial benefits and security.51
- Highlighting investment benefits49
- 36
- Informational and direct response, leveraging a news format for credibility.35
- Highlighting the benefits of bond investments33
6 shown · 331 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Trust126
- Financial security89
- Security38
- Aspiration for financial growth35
4 shown · 288 ads across them
Based on the 84% of 757 ads that carried this field.
Hook type
How the opening earns the next second.
- Benefit / Value63
- Offer / Price35
- Feature / Product27
- Problem-Solution19
- Curiosity14
5 shown · 158 ads across them
Based on the 21% of 757 ads that carried this field.
What it sells
The ask is almost always "Install now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Bond757
1 shown · 757 ads across them
Named products
The specific things it puts in the ad.
- BondScanner124
- Bond Scanner52
- Vedika Credit Capital Limited45
- Akara Capital Advisors Private Limited35
- IIFL Samasta Finance Limited30
- Listed Secured Bond25
- Profectus Capital Pvt Ltd24
7 shown · 335 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Install now618
- Sign up126
- Use app13
3 shown · 757 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- play.google.com600
- bondscanner.com117
- itunes.apple.com35
- apps.apple.com5
4 shown · 757 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 17% of 757 ads that carried this field.
The work
The 7 ads BondScanner reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top static creatives (7)
How the rest of Investing, Broking & Wealth advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Jiraaf | 1,868 | 12% | 5% | 51% | 76d |
| Wint Wealth | 1,842 | 28% | 49% | 41% | 71d |
| BondScanner | 757 | 10% | 24% | 47% | 41d |
| Kotak Neo | 590 | 80% | 28% | 41% | 85d |
| GRIP | 588 | 7% | 33% | 52% | 106d |
| Angel One | 541 | 28% | 38% | 24% | 125d |
| 5paisa | 283 | 31% | 25% | 9% | 108d |
| IndiaBonds | 106 | 25% | 63% | 8% | 103d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 757 public Meta ad-library records for BondScanner, first seen Jan 22, 2026 through Jul 1, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 99% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Investing, Broking & Wealth brands in this library, not an external benchmark.
