Hawky vs. Smartly
AI Agents That Operate Your Account, or an Enterprise Production Suite?
Smartly automates creative production and cross-channel media at enterprise scale, behind large annual contracts. Hawky runs always-on AI agents that buy media against your KPI and generate on-brand creatives from your winners, with every action logged and reversible.
Where Hawky Wins
What Hawky Does That Smartly Doesn't
Agents That Operate the Account
Hawky
Hawky's Performance Agent plans, launches, and optimizes media against your KPI 24/7, with every move logged and one-click reversible, rather than a suite a human still operates.
Smartly
Smartly does not offer this capability. Teams relying on Smartly for this need external tools or manual workarounds.
Creative Generated From Your Winners
Hawky
Hawky's Creative Agent generates on-brand creatives from your winning patterns and competitor signals, bound to specific ad sets, rather than scaling templated variations.
Smartly
Smartly does not offer this capability. Teams relying on Smartly for this need external tools or manual workarounds.
Competitor Monitoring Built In
Hawky
Hawky monitors competitor ad libraries across Meta and Google and feeds those patterns into FeatherDB, the living memory both agents read from.
Smartly
Smartly does not offer this capability. Teams relying on Smartly for this need external tools or manual workarounds.
Conversational Copilot
Hawky
Hawky's Copilot answers any question about campaigns, creatives, and competitor moves in plain language, with sourced answers, and can act on them.
Smartly
Smartly does not offer this capability. Teams relying on Smartly for this need external tools or manual workarounds.
Head to Head
Hawky vs. Smartly, Direct Comparison
| Feature | Hawky | Smartly |
|---|---|---|
| Core Model | Agents operate for you | Production and media suite |
| Pricing | Outcome-based plus pilot | Enterprise annual contract |
| Creative | Generated from your winners | Templated and DCO |
| Competitor Monitoring | Meta and Google | Not available |
| Onboarding | Fast pilot | Long ramp |
Decision Guide
Which One Is Right for You?
Choose Hawky When
When you want AI agents to run paid media against your KPI and generate creatives from your winners, with outcome-based pricing and a 30-day pilot, not an enterprise production suite to staff.
Where Hawky is strong:
- Agents That Operate the Account
- Creative Generated From Your Winners
- Competitor Monitoring Built In
- Conversational Copilot
Smartly May Fit If
When you are a large brand or agency producing thousands of ad variants across markets and need template-based creative automation and cross-channel media at enterprise scale.
Where Smartly is strong:
- Creative automation and dynamic creative optimization at scale
- Cross-channel media buying across Meta, TikTok, Pinterest, and Snapchat
- Enterprise integrations, compliance, and templating
- Established platform for high-volume production teams
See Hawky in Action
Connect your ad accounts and get actionable insights on what's working, what needs optimisation, and what to build next, in minutes.
