The Hawky Honour Roll · 2026

The AI-Native Marketers.

Five marketers who stopped pulling levers by hand and started commanding a fleet of AI agents toward a number. Hawky did not automate them. It promoted them. This is their wall.

Meet the fiveBecome one
5
operators on the wall
200+
brands run on Hawky
1,500+
Copilot queries in 6 weeks
+25%
median ROAS in 90 days

The definition

An AI-native marketer doesn't run ads. They run the agents that run the ads.

They set the KPI, decide how much autonomy the system gets, read the machine's reasoning, and apply judgment where it counts. The labor is automated. The marketer owns the outcome.

01

They think in KPIs, not tasks.

The brief is a number — ROAS, CPR, contribution margin — not a checklist of ad sets to touch.

02

They brief agents like teammates.

Context, guardrails, the autonomy gate. They set the rules, then let the fleet run the work.

03

They read the machine's reasoning.

Every move is logged with the why. They check the agent's judgment, not just its output.

04

They compound, not repeat.

Every session writes back to memory, so next week's work starts smarter than this week's.

The wall

Five operators, in their own words.

CreativePerformanceReportingData ForensicsCompetitive Intel
SD
01

Sucharita Das

Bhanzu
The Scriptsmith · Creative

Turns account learnings into Meta ad scripts, then rewrites them line by line with the agent until they convert.

Based on the previous learnings and data, draft me a script — and keep tightening it.
SL
02

Shaona Laskar

Bhanzu
The Diagnostician · Performance

Pulls a single ad's numbers and the exact reason it is winning or dying — then asks for it in fifty words.

Get me the data for this ad, and the reasons why it is not performing.
BM
03

Banani Mandal

Razorpay
The Report Architect · Reporting

Builds client-ready winner and underperformer reports, then ships them as a polished PDF and Excel in one pass.

Turn the report into one continuous sheet — winners, underperformers, what's working, what's not.
MM
04

Maxwell M.

Matrimony
The Data Forensicist · Data

Reconciles spend, registrations and CPR across media, persona and NRI segments — down to the last rupee.

Break it down by media, persona and NRI segment — spend, registrations and CPR.
R
05

Ravija

Bombay Shaving Company
The Competitive Strategist · Competitive Intel

Maps competitor hooks, finds the ads that are scaling, and pinpoints exactly where budget is leaking.

Examine all active campaigns, pinpoint where ad spend is being wasted, and give me the fix.

How we picked them: ranked by Copilot activity in Hawky's Deep-Research Copilot workspace. Every signature and quote is drawn from their real sessions.

Ready to hire your first AI performance team?

The marketers on this wall started with one connected account. So can you. Become an AI-native marketer.

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