How Media, Streaming & Audio brands advertise
By volume this is the 20th largest of the 22 categories in the library: 3,791 ads from 6 advertisers, 1% of everything analysed. 1,218 of those are still live.
Apr 15, 2019 → Aug 8, 2026 · Meta ad library · updated Sep 8, 2026
Where it sits
Output per advertiser is light: about 632 ads each against a cross-category median of 1,718. It is a small library rather than a slow one: the typical creative here runs 36 days, so there is less of it rather than more life in each piece.
It still runs on static. Only 23% of its creatives are video against 47% across every advertiser analysed, which makes it one of the cheaper categories to test at volume.
Its creative splits 36% value-led to 18% discount-led.
18% of its ads run in an Indian language, led by Swedish (517), Hindi (267), Telugu (13).
What it offers
Verbatim deal copy, grouped into the shapes an offer actually takes. Free extras is the most-run, on 323 ads from 1 advertisers.
Based on the 79% of this category's ads that carried a readable offer.
What it sells
The ask
69% of the category's ads end on “Learn more”. Only platform buttons are counted: a value run by a single advertiser is that brand's ad copy in the button field, not a button.
What it runs in
4 languages across the category, with 18% of its ads in an Indian language.
What survives
How long a creative stays in market, first sighting to last. There is no spend in the source, so longevity is the only conviction signal a public library carries: an ad a brand keeps running is one it has decided to keep paying for.
Based on the 2,555 creatives in this category carrying both a first and last sighting.
Output over time
People who have run marketing here
A Velocity episode with practitioners from this category. The numbers above are what the category does; these are people who had to decide it.
The 6 brands in this category
Other categories
Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred. Hook type, offer, emotional appeal and creative category are model-assigned classifications rather than platform-reported fields, and each chart above states the share of the category's ads that carried the field it draws. Category totals are the sum of the 6 advertisers with a page in this library, not of every advertiser in the category.
