How Ecommerce, Marketplaces & Quick Commerce brands advertise
By volume this is the 7th largest of the 22 categories in the library: 22,101 ads from 8 advertisers, 6% of everything analysed. 1,940 of those are still live.
Jul 14, 2021 → Aug 15, 2026 · Meta ad library · updated Sep 8, 2026
Where it sits
Advertisers here ship more than most: an average of 2,763 ads each, against a cross-category median of 1,718. This is a category that treats creative as volume.
It is a video category. 67% of its creatives are video against 47% across every advertiser analysed, so the production bar is the price of entry rather than a differentiator.
The category sells on price. 70% of its classified creative leads with a discount and 29% with the product itself — one of the few places where the deal, not the thing, is the headline.
35% of its ads run in an Indian language, led by Hindi (7,055), Telugu (93), Kannada (92).
Creator ads are a real part of the mix here: 20% of its output runs from a creator's page rather than the brand's own.
What it says
The opening move, classified across the category. Problem-Solution leads with 7,157 ads from 7 of the 8 advertisers here.
Based on the 79% of this category's ads that carried a hook classification.
What it offers
Verbatim deal copy, grouped into the shapes an offer actually takes. Percent off is the most-run, on 3,501 ads from 6 advertisers.
Based on the 88% of this category's ads that carried a readable offer.
What it sells
The ask
63% of the category's ads end on “Shop now”. Only platform buttons are counted: a value run by a single advertiser is that brand's ad copy in the button field, not a button.
What it runs in
12 languages across the category, with 35% of its ads in an Indian language.
What survives
How long a creative stays in market, first sighting to last. There is no spend in the source, so longevity is the only conviction signal a public library carries: an ad a brand keeps running is one it has decided to keep paying for.
Based on the 20,434 creatives in this category carrying both a first and last sighting.
Output over time
What it appeals to
- Convenience 1,047
- Value for money 686
- Fear of missing out 569
- Affordability 368
- Excitement for savings 307
- Urgency 303
- Excitement 282
- Aspiration for savings 220
- Financial security 196
- Trust in quality 142
- Practicality 129
- Desire for savings 125
- Celebration 76
- Health-consciousness 62
Based on the 38% of this category's ads that carried an emotional appeal.
The 8 brands in this category
Other categories
Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred. Hook type, offer, emotional appeal and creative category are model-assigned classifications rather than platform-reported fields, and each chart above states the share of the category's ads that carried the field it draws. Category totals are the sum of the 8 advertisers with a page in this library, not of every advertiser in the category.
