How IGP advertises
850 public ads run by IGP.com, with 98 still live. Mostly about Gifts.
Feb 11, 2026 → Aug 12, 2026· Meta ad library
Key learnings
Read from IGP's own figures against the other 7 Ecommerce, Marketplaces & Quick Commerce brands here.
It advertises sparingly for its category.
850 ads against a category median of 2,581, so what it does run is worth reading closely.
One hook does the heavy lifting.
“Starting at ₹375” runs across 28 creatives, with Thoughtful surprises that go a long way (20), Get 15% Off (18) behind it.
It holds on to static.
73% static against 36% for the category, on 617 static creatives.
The ask barely varies.
88% of its ads end on “Order now”, ahead of Get quote (54), Shop now (38).
What the ads are about.
Gifts leads at 385 creatives, ahead of Cake (343), Flowers (284).
Every figure is a count from the analysed creatives, not an estimate.
What it makes
IGP runs 27% video against 73% static, below the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 86% of 850 ads that carried this field.
Format
Video against static, across everything it has run.
233 video · 617 static
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical IGP ad runs 31 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week210
- 1–4 weeks302
- 1–3 months313
- Over 3 months25
4 shown · 850 ads across them
Based on the 90% of 850 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
1,232 ad variants across 850 creatives
What it says
Its most repeated opening line is "Starting at ₹375", used on 28 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- Starting at ₹37528
- Thoughtful surprises that go a long way20
- Get 15% Off18
- ARTFULLY HAND-TIED BY EXPERT FLORIST16
- DELIVERED IN 30 MINUTES!15
- Get flowers delivered in 60 minutes15
- MANGO THIS13
- 82% Say Flowers Make Them Feel Instantly Happier❤️13
8 shown · 138 ads across them
Offers
The deal being put in front of the buyer.
- Starting at ₹37532
- Get 15% Off23
- DELIVERY IN 60 MINUTES19
- Same Day Delivery10
- Starting at ₹3459
- USE CODE : JOY157
6 shown · 100 ads across them
Based on the 86% of 850 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Price-anchoring with starting price emphasis32
- Emotional appeal for gifting flowers20
- Craftsmanship emphasis for premium appeal16
- Speed-focused convenience messaging15
- Speed emphasis for immediate delivery15
- Speed-focused delivery promise15
6 shown · 113 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Thoughtfulness130
- Celebration73
- Urgency62
- Personalization45
- Aspiration for quality42
- Love41
6 shown · 393 ads across them
Based on the 59% of 850 ads that carried this field.
Hook type
How the opening earns the next second.
- Benefit / Value253
- Problem-Solution135
- Speed / Convenience123
- Feature / Product79
- Offer / Price67
- Social Proof42
6 shown · 699 ads across them
Based on the 86% of 850 ads that carried this field.
What it sells
The ask is almost always "Order now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Gifts385
- Cake343
- Flowers284
- Birthday118
- Hamper116
- Anniversary70
6 shown · 1,316 ads across them
Named products
The specific things it puts in the ad.
- Bento Cakes33
- IGP23
- Chocolate cake19
- Red Velvet13
- CHOCO CHIPS CAKE12
- Floral Hamper11
- Motichoor Ladoolicious Magic11
7 shown · 122 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Order now751
- Get quote54
- Shop now38
- Contact us6
- See details1
5 shown · 850 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- igp.com840
- fb.com10
2 shown · 850 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 86% of 850 ads that carried this field.
The work
The 11 ads IGP reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (1)
Top static creatives (10)
How the rest of Ecommerce, Marketplaces & Quick Commerce advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Minutes - Flipkart | 7,433 | 7% | 95% | 8% | 17d |
| JioMart | 6,571 | 3% | 51% | 55% | 38d |
| Tata Neu | 2,718 | 18% | 43% | 61% | 33d |
| Bigbasket | 2,581 | 16% | 79% | 28% | 28d |
| Reliance Digital | 1,006 | 9% | 37% | 12% | 28d |
| IGP | 850 | 12% | 27% | 25% | 31d |
| FirstClub | 738 | 12% | 62% | 37% | 12d |
| DMart | 204 | 27% | 81% | 7% | 20d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 850 public Meta ad-library records for IGP.com, first seen Feb 11, 2026 through Aug 12, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 90% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Ecommerce, Marketplaces & Quick Commerce brands in this library, not an external benchmark.
