How Auto — Two-Wheelers & EV brands advertise
By volume this is the 17th largest of the 22 categories in the library: 7,620 ads from 6 advertisers, 2% of everything analysed. 568 of those are still live.
May 24, 2021 → Sep 7, 2026 · Meta ad library · updated Sep 8, 2026
Where it sits
Its 41% video share sits close to the 47% average across every advertiser analysed.
Its creative splits 61% value-led to 25% discount-led.
15% of its ads run in an Indian language, led by Hindi (822), Bengali (72), Punjabi (57).
What it says
The opening move, classified across the category. Feature / Product leads with 1,539 ads from 6 of the 6 advertisers here.
Based on the 69% of this category's ads that carried a hook classification.
What it offers
Verbatim deal copy, grouped into the shapes an offer actually takes. Percent off is the most-run, on 1,080 ads from 4 advertisers.
Based on the 93% of this category's ads that carried a readable offer.
The ask
47% of the category's ads end on “Book now”. Only platform buttons are counted: a value run by a single advertiser is that brand's ad copy in the button field, not a button.
What it runs in
12 languages across the category, with 15% of its ads in an Indian language.
What survives
How long a creative stays in market, first sighting to last. There is no spend in the source, so longevity is the only conviction signal a public library carries: an ad a brand keeps running is one it has decided to keep paying for.
Based on the 7,141 creatives in this category carrying both a first and last sighting.
Output over time
What it appeals to
- Affordability 353
- Excitement 258
- Aspiration for adventure 240
- Fear of missing out 238
- Aspiration for performance 214
- Aspiration for premium lifestyle 203
- Reliability 127
- Aspiration for affordability 114
- Value for money 113
- Thrill of speed 109
- Freedom 96
- Confidence 90
- Aspiration for lifestyle 72
- Aspiration for high performance 67
Based on the 66% of this category's ads that carried an emotional appeal.
The 6 brands in this category
Other categories
Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred. Hook type, offer, emotional appeal and creative category are model-assigned classifications rather than platform-reported fields, and each chart above states the share of the category's ads that carried the field it draws. Category totals are the sum of the 6 advertisers with a page in this library, not of every advertiser in the category.
