How Chetak advertises
815 public ads run by Chetak, with 33 still live. Mostly about Chetak c2501.
Nov 18, 2024 → Sep 3, 2026· Meta ad library
Key learnings
Read from Chetak's own figures against the other 5 Two-Wheelers & EV brands here.
One product carries the library.
Chetak appears in 446 creatives, 55% of everything Chetak ran, ahead of Chetak C25 (331), The Electric Chetak (51).
One hook does the heavy lifting.
“Only at ₹89 500/*” runs across 100 creatives, with Only at ₹87 100/* (84), Range starts at Rs.1,02,400/- (70) behind it.
What it leads on.
39% of its classified creative leads on category value, 43% on a discount and 18% on a story.
It is built on static.
50% of its creative is static — 406 video against 409 static.
How long its ads stay up.
The typical ad runs 68 days, with 275 still going past three months and 141 pulled inside a week.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Chetak runs 50% video against 50% static, in line with the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 100% of 815 ads that carried this field.
Format
Video against static, across everything it has run.
406 video · 409 static · 2% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output rose in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Chetak ad runs 68 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week141
- 1–4 weeks165
- 1–3 months234
- Over 3 months275
4 shown · 815 ads across them
Based on the 93% of 815 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
1,858 ad variants across 815 creatives
What it says
Its most repeated opening line is "Only at ₹89 500/*", used on 100 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- Only at ₹89 500/*100
- Only at ₹87 100/*84
- Range starts at Rs.1,02,400/-70
- Only at ₹91,399/*28
- IP67 RATED WATERPROOF27
- THE ALL NEW Chetak C2525
- SAVE ₹12,000*25
- Only at ₹87 100/24
8 shown · 383 ads across them
Offers
The deal being put in front of the buyer.
- Only at ₹89 500/*100
- Range starts at Rs.1,02,400/-70
- Only at ₹87 100/*60
- Only at ₹91,399/*28
- Range Starts at Rs.99,500/-27
- SAVE ₹12,000*25
6 shown · 310 ads across them
Based on the 100% of 815 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Price-anchoring with affordable launch pricing184
- Price-anchoring with starting range75
- Price-anchoring with affordable pricing52
- Feature-led showcasing durability27
- Price-anchoring with savings and added benefits25
- Lifestyle appeal and ease of use demonstration, followed by product introduction and special pricing.12
6 shown · 375 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Affordability212
- Aspiration for stylish commuting88
- Reliability75
- Aspiration for eco-friendly lifestyle75
- Aspiration for premium lifestyle57
- Aspiration for stylish mobility49
6 shown · 556 ads across them
Based on the 57% of 815 ads that carried this field.
Hook type
How the opening earns the next second.
- Offer / Price336
- Feature / Product158
- Problem-Solution127
- Curiosity104
- Benefit / Value78
- Brand Storytelling5
6 shown · 808 ads across them
Based on the 100% of 815 ads that carried this field.
What it sells
The ask is almost always "Book now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Chetak c2501482
- Chetak 300131
- Chetak 350121
- Chetak c2517
- Chetak 35024
5 shown · 555 ads across them
Named products
The specific things it puts in the ad.
- Chetak446
- Chetak C25331
- The Electric Chetak51
- THE ELECTRIC Chetak48
- Chetak C250122
- Bajaj Chetak17
- Chetak 300115
7 shown · 930 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Book now377
- Visit Instagram profile193
- Learn more157
- See summary details54
- Learn More26
- See details4
6 shown · 811 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- chetak.com501
- instagram.com182
2 shown · 683 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 7% of 815 ads that carried this field.
The work
The 12 ads Chetak reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (5)
Top static creatives (7)
How the rest of Two-Wheelers & EV advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Aprilia | 2,267 | 10% | 19% | 44% | 53d |
| Bajajauto | 1,582 | 6% | 52% | 34% | 21d |
| Honda 2 Wheelers India | 1,249 | 10% | 38% | 19% | 35d |
| Yamaha Motors India | 872 | 1% | 57% | 32% | 39d |
| Suzuki | 835 | 9% | 58% | 22% | 49d |
| Chetak | 815 | 4% | 50% | 16% | 68d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 815 public Meta ad-library records for Chetak, first seen Nov 18, 2024 through Sep 3, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 93% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 6 Two-Wheelers & EV brands in this library, not an external benchmark.
