How BFSI — Banking, Payments & Fintech Apps brands advertise

By volume this is the 8th largest of the 22 categories in the library: 21,597 ads from 14 advertisers, 6% of everything analysed. 2,578 of those are still live.

Jun 17, 2019 → Aug 21, 2026 · Meta ad library · updated Sep 8, 2026

Ads analysed

14 advertisers

21,597

Still live

12%

2,578

Video share

47% across all categories

50%

Value-led

of classified creative

81%

Reused

ran as more than one ad

49%

Typical run

first to last sighting

109d

Where it sits

Its 50% video share sits close to the 47% average across every advertiser analysed.

Its creative splits 81% value-led to 15% discount-led.

Every category in the library by ad count; this page's category in orange.

What it says

The opening move, classified across the category. Benefit / Value leads with 5,554 ads from 14 of the 14 advertisers here.

Based on the 63% of this category's ads that carried a hook classification.

What it offers

Verbatim deal copy, grouped into the shapes an offer actually takes. Percent off is the most-run, on 563 ads from 9 advertisers.

Based on the 85% of this category's ads that carried a readable offer.

What it sells

Named products and product categories, merged across spellings.

The ask

52% of the category's ads end on “Learn more”. Only platform buttons are counted: a value run by a single advertiser is that brand's ad copy in the button field, not a button.

What it runs in

16 languages across the category, with 5% of its ads in an Indian language.

What survives

How long a creative stays in market, first sighting to last. There is no spend in the source, so longevity is the only conviction signal a public library carries: an ad a brand keeps running is one it has decided to keep paying for.

Based on the 19,197 creatives in this category carrying both a first and last sighting.

Output over time

New creatives first seen in each month, summed across the category. The final month is partial.

What it appeals to

Trust 2,055
Convenience 625
Efficiency 510
Ease of use 365
Family connection 364
Reliability 307
Trust in technology 294
Aspiration for growth 288
Cost-saving 282
Financial security 230
Security 227
Financial relief 207
Cost-consciousness 204
Trust in transparency 203

Based on the 52% of this category's ads that carried an emotional appeal.

The 14 brands in this category

Other categories

Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred. Hook type, offer, emotional appeal and creative category are model-assigned classifications rather than platform-reported fields, and each chart above states the share of the category's ads that carried the field it draws. Category totals are the sum of the 14 advertisers with a page in this library, not of every advertiser in the category.