How Adyen advertises
159 public ads run by Adyen, with 28 still live. Mostly about Electronics.
Jun 4, 2024 → May 18, 2026· Meta ad library
Key learnings
Read from Adyen's own figures against the other 7 Banking, Payments & Fintech Apps brands here.
It advertises sparingly for its category.
159 ads against a category median of 741, so what it does run is worth reading closely.
One product carries the library.
iPhone appears in 36 creatives, 23% of everything Adyen ran, ahead of Adyen (12), adyen (10).
One hook does the heavy lifting.
“Tap to Pay on iPhone” runs across 20 creatives, with Pagamenti innovativi nel settore del lusso (8), The phrase 'Tap to Pay su iPhone. Non serve il POS.' capturing the simplicity of the solution. (5) behind it.
It sells the category, not a deal.
87% of its classified creative leads on value and only 0% on a discount. What discounting there is: None visible (2), Leggi di più (2).
Its ads stay up far longer than the category.
422 days on average against 83 for its peers, with 119 still running past three months.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Adyen runs 9% video against 91% static, below the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 100% of 159 ads that carried this field.
Format
Video against static, across everything it has run.
15 video · 144 static
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output rose in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Adyen ad runs 422 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week28
- 1–4 weeks7
- 1–3 months5
- Over 3 months119
4 shown · 159 ads across them
Based on the 82% of 159 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
230 ad variants across 159 creatives
What it says
Its most repeated opening line is "Tap to Pay on iPhone", used on 20 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- Tap to Pay on iPhone20
- Pagamenti innovativi nel settore del lusso8
- The phrase 'Tap to Pay su iPhone. Non serve il POS.' capturing the simplicity of the solution.5
- Highlighting Prada Group's adoption of flexible payment options.4
- Crescita del 100% dei tassi di autorizzazione4
- Emphasis on innovative payment experiences in the luxury sector4
- Highlighting 'Pagamenti innovativi nel settore del lusso' in large font.4
- The video opens with an aerial shot of a modern, stylish 'Natuzzi Italia' showroom, followed by two well-dressed men int…4
8 shown · 53 ads across them
Offers
The deal being put in front of the buyer.
- None visible2
- Leggi di più2
- Scopri di più1
3 shown · 5 ads across them
Based on the 91% of 159 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Highlighting simplicity and innovation9
- Highlighting convenience and innovation5
- Highlighting innovation and flexibility in payment solutions4
- Feature-led messaging4
- Highlighting luxury payment innovation4
- Highlighting innovation in payment solutions for luxury brands4
6 shown · 30 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Professional interest4
- Curiosity4
- Efficiency1
- Trust1
4 shown · 10 ads across them
Based on the 91% of 159 ads that carried this field.
Hook type
How the opening earns the next second.
- Benefit / Value3
- Curiosity2
2 shown · 5 ads across them
Based on the 3% of 159 ads that carried this field.
What it sells
The ask is almost always "Learn More".
Product categories
The kind of thing being advertised, as classified on each creative.
- Electronics48
- Payments32
- Payment solutions30
- Technology25
- Payment technology23
- Retail9
- Finance9
7 shown · 176 ads across them
Named products
The specific things it puts in the ad.
- iPhone36
- Adyen12
- adyen10
- Prada Group4
- Vibram soles3
- Tap to Pay on iPhone3
- Mobile payment terminal2
7 shown · 70 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Learn More79
- Learn more79
- Book now1
3 shown · 159 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- adyen.com44
1 shown · 44 ads across them
The work
The 12 ads Adyen reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (2)
Top static creatives (10)
How the rest of Banking, Payments & Fintech Apps advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 159 public Meta ad-library records for Adyen, first seen Jun 4, 2024 through May 18, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 82% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Banking, Payments & Fintech Apps brands in this library, not an external benchmark.
