How Bath, Kitchen & Building Fittings brands advertise
By volume this is the 22nd largest of the 22 categories in the library: 1,139 ads from 2 advertisers, under 1% of everything analysed. 317 of those are still live.
Oct 7, 2024 → Feb 24, 2026 · Meta ad library · updated Sep 8, 2026
Where it sits
Output per advertiser is light: about 570 ads each against a cross-category median of 1,718. It is a small library rather than a slow one: the typical creative here runs 23 days, so there is less of it rather than more life in each piece.
It still runs on static. Only 15% of its creatives are video against 47% across every advertiser analysed, which makes it one of the cheaper categories to test at volume.
Its creative splits 84% value-led to 1% discount-led.
What it sells
What survives
How long a creative stays in market, first sighting to last. There is no spend in the source, so longevity is the only conviction signal a public library carries: an ad a brand keeps running is one it has decided to keep paying for.
Based on the 887 creatives in this category carrying both a first and last sighting.
Output over time
The 2 brands in this category
Other categories
Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred. Hook type, offer, emotional appeal and creative category are model-assigned classifications rather than platform-reported fields, and each chart above states the share of the category's ads that carried the field it draws. Category totals are the sum of the 2 advertisers with a page in this library, not of every advertiser in the category.
