How Bolt advertises
377 public ads run by Bolt.new, with 9 still live. Mostly about No-code/low-code.
Oct 1, 2025 → Jul 30, 2026· Meta ad library
Key learnings
Read from Bolt's own figures against the other 7 B2B SaaS, MarTech & Dev Tools brands here.
It advertises sparingly for its category.
377 ads against a category median of 1,682, so what it does run is worth reading closely.
One product carries the library.
bolt.new appears in 139 creatives, 37% of everything Bolt ran, ahead of Bolt (133), Bolt.new (101).
One hook does the heavy lifting.
“Everyone laughed at my app idea... until I launched it myself and people are actually paying” runs across 17 creatives, with They laughed when I said I'd launch my SaaS without learning how to code... until I did. (17), Building apps without AI: (15) behind it.
It sells the category, not a deal.
100% of its classified creative leads on value and only 0% on a discount. What discounting there is: Free to start (8), Start free (8).
It backs its winners hard.
70% of its creatives ran under more than one ad, 1,526 variants across 377 creatives.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Bolt runs 76% video against 24% static, above the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 100% of 377 ads that carried this field.
Format
Video against static, across everything it has run.
286 video · 91 static · 2% via a creator page
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Bolt ad runs 40 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week64
- 1–4 weeks172
- 1–3 months102
- Over 3 months39
4 shown · 377 ads across them
Based on the 98% of 377 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
1,526 ad variants across 377 creatives
What it says
Its most repeated opening line is "Everyone laughed at my app idea... until I launched it myself and people are actually paying", used on 17 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- Everyone laughed at my app idea... until I launched it myself and people are actually paying17
- They laughed when I said I'd launch my SaaS without learning how to code... until I did.17
- Building apps without AI:15
- This isn't no-code13
- Create your own App11
- I accidentally built a website 💀10
- Old me (as a product manager)10
- Freelance web designers using bolt.new9
8 shown · 102 ads across them
Offers
The deal being put in front of the buyer.
- Free to start8
- Start free8
- Try it today for free!7
- Try it for FREE!6
- free to start5
- A MILLION TOKENS a month, no card5
6 shown · 39 ads across them
Based on the 100% of 377 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Success story to inspire action17
- Problem-solution narrative for non-coders17
- Problem-solution contrast demonstrating efficiency15
- Problem-solution with ease of use and empowerment12
- Problem-solution with emphasis on speed and accessibility for creators.11
- Problem-solution (difficulty of app creation solved by ai) combined with aspiration (earning money from a side…11
6 shown · 83 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Empowerment44
- Curiosity37
- Aspiration for success17
- Overcoming doubt17
- Efficiency16
- Creativity13
6 shown · 144 ads across them
Based on the 24% of 377 ads that carried this field.
Hook type
How the opening earns the next second.
- Problem-Solution209
- Curiosity73
- Benefit / Value48
- Feature / Product22
- Speed / Convenience20
- Social Proof5
6 shown · 377 ads across them
Based on the 100% of 377 ads that carried this field.
What it sells
The ask is almost always "Learn more".
Product categories
The kind of thing being advertised, as classified on each creative.
- No-code/low-code345
- Ai app builder304
- Ai website builder234
- Product prototyping168
- Developer tools150
- Saas builder58
- Full-stack web apps51
7 shown · 1,310 ads across them
Named products
The specific things it puts in the ad.
- bolt.new139
- Bolt133
- Bolt.new101
- Claude Code25
- Bolt AI builder23
- ScriptVision Storyboarding Application15
- Bolt V212
7 shown · 448 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Learn more359
- Sign up12
- See details6
3 shown · 377 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- bolt.new377
1 shown · 377 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 100% of 377 ads that carried this field.
The work
The 7 ads Bolt reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (4)
Top static creatives (3)
How the rest of B2B SaaS, MarTech & Dev Tools advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 377 public Meta ad-library records for Bolt.new, first seen Oct 1, 2025 through Jul 30, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 98% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 B2B SaaS, MarTech & Dev Tools brands in this library, not an external benchmark.
