How Postly advertises
3,330 public ads run by Postly, with 417 still live. Mostly about Status maker.
May 14, 2026 → Aug 20, 2026· Meta ad library
Key learnings
Read from Postly's own figures against the other 7 B2B SaaS, MarTech & Dev Tools brands here.
Its output runs well above the category.
3,330 ads, 3.0× the category median of 1,094, which places it 2nd of 8.
One product carries the library.
Postly appears in 3,123 creatives, 94% of everything Postly ran, ahead of Postly App (156), Postly app (71).
One hook does the heavy lifting.
“फोटो जोड़ें” runs across 60 creatives, with स्वतंत्रता दिवस (58), अपने बच्चे का स्वतंत्रता दिवस का स्टेटस पायें (56) behind it.
It sells the category, not a deal.
91% of its classified creative leads on value and only 1% on a discount. What discounting there is: ₹1 Trial Offer (6), ₹1 Trial offer (5).
Creative turns over fast.
94% of its dated ads ran under a week and the average life is 5 days, against 24 for the category.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Postly runs 99% video against 1% static, above the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 100% of 3,330 ads that carried this field.
Format
Video against static, across everything it has run.
3,293 video · 37 static
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output rose in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Postly ad runs 5 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week2,738
- 1–4 weeks551
- 1–3 months41
3 shown · 3,330 ads across them
Based on the 87% of 3,330 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
3,360 ad variants across 3,330 creatives
What it says
Its most repeated opening line is "फोटो जोड़ें", used on 60 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- फोटो जोड़ें60
- स्वतंत्रता दिवस58
- अपने बच्चे का स्वतंत्रता दिवस का स्टेटस पायें56
- रोज नए भगवान के स्टेटस पाएं।40
- हर हर महादेव34
- HAPPY INDEPENDENCE DAY32
- अपनी फोटो से खूबसूरत ISLAMIC WHATSAPP STATUS बनाइए31
- पाइये रोज नए स्वतंत्रता दिवस की Status28
8 shown · 339 ads across them
Offers
The deal being put in front of the buyer.
- ₹1 Trial Offer6
- ₹1 Trial offer5
- सिर्फ एक रुपये में3
- सिर्फ ₹1 Trial में3
- सिर्फ ₹1 के Trial में3
- 5,00,00,000 (Five Crores Only)3
6 shown · 23 ads across them
Based on the 100% of 3,330 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Value proposition of creating personalized status updates15
- Value proposition of creating personalized content14
- Showcasing ease of personalized content creation for social sharing11
- Utility and personalization for social sharing22
- Highlighting ease of creating personalized patriotic content for a specific event.10
5 shown · 72 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Creativity8
- Self-expression7
- Spiritual connection7
- Personalization6
- Positivity6
- Devotion6
6 shown · 40 ads across them
Based on the 1% of 3,330 ads that carried this field.
Hook type
How the opening earns the next second.
- Benefit / Value1,287
- Curiosity1,052
- Problem-Solution500
- Feature / Product463
- Urgency / Scarcity10
- Offer / Price10
6 shown · 3,322 ads across them
Based on the 100% of 3,330 ads that carried this field.
What it sells
The ask is almost always "Install now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Status maker3,015
- Poster maker1,136
2 shown · 4,151 ads across them
Named products
The specific things it puts in the ad.
- Postly3,123
- Postly App156
- Postly app71
- Tiranga ID Card27
- Tiranga ID card10
- Postly-Status, Poster & Videos10
- Mera Bharat - Meri Pehchan ID Card9
7 shown · 3,406 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Install now3,330
1 shown · 3,330 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- play.google.com3,330
1 shown · 3,330 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 100% of 3,330 ads that carried this field.
The work
The 12 ads Postly reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (12)
How the rest of B2B SaaS, MarTech & Dev Tools advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 3,330 public Meta ad-library records for Postly, first seen May 14, 2026 through Aug 20, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 87% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 B2B SaaS, MarTech & Dev Tools brands in this library, not an external benchmark.
