How Kaagaz advertises
1,964 public ads run by Posters App by Kaagaz, with 343 still live. Mostly about Business poster maker.
Jan 22, 2024 → Aug 20, 2026· Meta ad library
Key learnings
Read from Kaagaz's own figures against the other 7 B2B SaaS, MarTech & Dev Tools brands here.
One product carries the library.
Poster Maker appears in 1,292 creatives, 66% of everything Kaagaz ran, ahead of Poster Maker App (351), पोस्टर मेकर ऐप (100).
One hook does the heavy lifting.
“₹9 में बनाओ अपने धंधे का मार्केटिंग पोस्टर” runs across 42 creatives, with ₹9 में करो अपने बिजनेस की शानदार मार्केटिंग (37), ₹9 में बनाओ जबरदस्त मार्केटिंग पोस्टर (31) behind it.
The offer stack is discount, not product.
77% of its classified creative leads on a discount against 22% on category value. Top offers: PREMIUM PLAN STARTING AT ₹9 (725), सिर्फ ₹9 में (379), सिर्फ ₹ 9 में (256).
Its ads stay up far longer than the category.
48 days on average against 23 for its peers, with 317 still running past three months.
It is a video-first advertiser.
97% video against 71% across the rest of B2B SaaS, MarTech & Dev Tools, on 1,914 video creatives.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Kaagaz runs 97% video against 3% static, above the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 100% of 1,964 ads that carried this field.
Format
Video against static, across everything it has run.
1,914 video · 50 static
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output rose in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Kaagaz ad runs 48 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week576
- 1–4 weeks780
- 1–3 months291
- Over 3 months317
4 shown · 1,964 ads across them
Based on the 83% of 1,964 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
2,500 ad variants across 1,964 creatives
What it says
Its most repeated opening line is "₹9 में बनाओ अपने धंधे का मार्केटिंग पोस्टर", used on 42 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- ₹9 में बनाओ अपने धंधे का मार्केटिंग पोस्टर42
- ₹9 में करो अपने बिजनेस की शानदार मार्केटिंग37
- ₹9 में बनाओ जबरदस्त मार्केटिंग पोस्टर31
- सिर्फ ₹9 में बनाओ ऐसा शानदार पोस्टर24
- मार्केटिंग सिर्फ ₹9 में21
- सिर्फ ₹9 में ऐसा शानदार पोस्टर अपने नाम, नंबर और दुकान के एड्रेस के साथ बनाना चाहते हो?20
- Business Poster 9 रुपये में20
- मात्र ₹9 में बनाओ जबरदस्त पोस्टर18
8 shown · 213 ads across them
Offers
The deal being put in front of the buyer.
- PREMIUM PLAN STARTING AT ₹9725
- सिर्फ ₹9 में379
- सिर्फ ₹ 9 में256
- मात्र ₹9 में199
- PREMIUM PLAN STARTING AT ₹ 9167
- मार्केटिंग सिर्फ ₹9 में73
6 shown · 1,799 ads across them
Based on the 100% of 1,964 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Problem-solution with affordability and ease of use39
- Low-cost solution for business marketing37
- Problem-solution with ease of use and affordability31
- Low price offer for poster creation20
- Problem-solution with ease of use and low-cost premium access20
- Problem-solution with value proposition and low-price offer19
6 shown · 166 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Affordability14
- Convenience9
- Trust8
- Personalization5
- Reliability5
- Patriotism5
6 shown · 46 ads across them
Based on the 3% of 1,964 ads that carried this field.
Hook type
How the opening earns the next second.
- Offer / Price761
- Problem-Solution738
- Benefit / Value219
- Curiosity163
- Feature / Product76
- Speed / Convenience5
6 shown · 1,962 ads across them
Based on the 100% of 1,964 ads that carried this field.
What it sells
The ask is almost always "Install now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Business poster maker1,634
- Posterx ai ad generator501
- Video maker89
- Business growth marketing suite5
- Website maker1
- Ai content optimization for resumes1
6 shown · 2,231 ads across them
Named products
The specific things it puts in the ad.
- Poster Maker1,292
- Poster Maker App351
- पोस्टर मेकर ऐप100
- Kaagaz Apps100
- Poster Maker app74
- Kaagaz48
- KAAGAZ APPS34
7 shown · 1,999 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Install now1,949
- Download15
2 shown · 1,964 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- play.google.com1,964
1 shown · 1,964 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 71% of 1,964 ads that carried this field.
The work
The 11 ads Kaagaz reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (11)
How the rest of B2B SaaS, MarTech & Dev Tools advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 1,964 public Meta ad-library records for Posters App by Kaagaz, first seen Jan 22, 2024 through Aug 20, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 83% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 B2B SaaS, MarTech & Dev Tools brands in this library, not an external benchmark.
