Price point ads: who runs this offer and how

Price point is one of the shapes a deal takes in the ad library, grouped from the verbatim offer copy on each creative. It is the 2nd most-run of the 13 offer types in the library, on 13,029 mentions from 85 advertisers across 18 categories.

Meta ad library · updated Sep 8, 2026

Offer mentions
16% of all offer types
13,029
Advertisers
run it at least once
85
Categories
it appears in
18
Video share
of the brands that run it
53%

Which categories run it

Ecommerce, Marketplaces & Quick Commerce runs it hardest, on 2,295 mentions from 7 advertisers, ahead of Jewellery and EdTech & Education.

Ecommerce, Marketplaces & Quick Commerce2,295Jewellery1,927EdTech & Education1,140Healthcare, Clinics & Diagnostics1,056B2B SaaS, MarTech & Dev Tools1,007Beauty & Personal Care928BFSI — Insurance782Real Estate & PropTech720BFSI — Lending & Credit665Health, Wellness & Nutrition639Auto — Two-Wheelers & EV625BFSI — Investing, Broking & Wealth420

Who runs it most

Minutes - Flipkart runs it on 1,081 mentions, 15% of its own output.

Minutes - Flipkart1,081Kaagaz1,001Synthesis894Kushals865DMart628Mia by Tanishq606VLCC567Palmonas388ZET385Bella Vita337Healthians305Bajajauto295

Who leans on it hardest

Volume and commitment are different questions. These are the advertisers for whom it is the largest share of their own library, rather than the ones who simply run the most ads overall.

In their own words

The bucket above is ours; the wording below is the advertiser's, taken verbatim from the ad and counted across the library. The same deal is worth reading in the words the market actually uses for it.

  • “PREMIUM PLAN STARTING AT ₹9”Kaagaz · 725
  • “From ₹9”Minutes - Flipkart · 540
  • “Starting at ₹4999*”Mia by Tanishq · 535
  • “Farm fresh Veggies From ₹9”Minutes - Flipkart · 390
  • “Less than $1/day”Synthesis · 327
  • “Investment Starting @ ₹10,000”BondScanner · 206
  • “₹5/kg”JioMart · 198
  • “Starting from ₹1,000”Kushals · 188
  • “FD STARTS at ₹2,000”ZET · 175
  • “PREMIUM PLAN STARTING AT ₹ 9”Kaagaz · 167
  • “BUY 4 AT ₹2,999”Palmonas · 163
  • “₹1799 @ ₹1299”OZiva · 163
  • “Get fresh milk at ₹1 On orders above ₹199”Minutes - Flipkart · 151
  • “Save in 24K GOLD with just ₹10”Myjar · 146
  • “STARTING FROM ₹180”Kushals · 145
  • “FD STARTS at ₹2000”ZET · 144
  • “starting from ₹700”Kushals · 134
  • “₹1 Crore Cover @ Just ₹24/Day¹”HDFC Life · 130

All 13 offer types

Percent off28,154Price point13,029Free extras12,378Zero fee5,979Free trial or class4,485Flat amount off3,728BOGO and multibuy3,568Free shipping3,322Risk reversal2,116Cashback and rewards929EMI and finance906Sale event772Gift with purchase760
Every offer type in the library by volume; this page's in orange.

Offer type is grouped from the verbatim offer text on each creative by a rule set, not a platform field, so a creative with no readable offer is counted in the denominator and appears on no page. Every figure is a count from the analysed creatives, not an estimate. There is no spend, impression or performance data in the source and none is inferred.