How OZiva advertises
7,170 public ads run by OZiva, with 757 still live. Mostly about Energy booster (all).
Oct 17, 2024 → Aug 15, 2026· Meta ad library
Key learnings
Read from OZiva's own figures against the other 7 Health, Wellness & Nutrition brands here.
It out-advertises everyone in its category.
7,170 ads against a peer median of 949 across the other 9 Health, Wellness & Nutrition brands here.
One hook does the heavy lifting.
“BUY 1 GET 4 FREE” runs across 111 creatives, with Happy birthday to you (36), FREE GLUTA FIZZY + ₹200 OFF (32) behind it.
It is a video-first advertiser.
67% video against 49% across the rest of Health, Wellness & Nutrition, on 4,831 video creatives.
The ask barely varies.
96% of its ads end on “Shop now”, ahead of Learn more (205), Order now (57).
Creator pages carry a real share of the spend.
25% of its ads ran through a creator's page rather than its own. The source names no creator, so only the share is shown.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
OZiva runs 67% video against 33% static, above the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 98% of 7,170 ads that carried this field.
Format
Video against static, across everything it has run.
4,831 video · 2,339 static · 25% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output rose in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical OZiva ad runs 46 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week2,351
- 1–4 weeks1,655
- 1–3 months2,379
- Over 3 months785
4 shown · 7,170 ads across them
Based on the 90% of 7,170 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
15,495 ad variants across 7,170 creatives
What it says
Its most repeated opening line is "BUY 1 GET 4 FREE", used on 111 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- BUY 1 GET 4 FREE111
- Happy birthday to you36
- FREE GLUTA FIZZY + ₹200 OFF32
- Har din ka delay ek follicle permanently khatam kar deta hai23
- Why women trust this protein?21
- Get Brighter Skin21
- ONE SIP TO CRAVING CONTROL!20
- UPTO 30% OFF18
8 shown · 282 ads across them
Offers
The deal being put in front of the buyer.
- BUY 1 GET 4 FREE435
- ₹1799 @ ₹1299163
- Limited Stocks148
- Upto 25% off this Week Only.144
- ₹1299 ₹999119
- While Stocks Last!111
6 shown · 1,120 ads across them
Based on the 80% of 7,170 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Highlighting product benefits87
- Benefit-led messaging84
- Benefit-driven messaging49
- Highlighting product benefits and affordability42
- Educational and problem/solution-oriented.41
- Celebratory event-based promotion with high-value discount32
6 shown · 335 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Health-consciousness259
- Fear of missing out176
- Aspiration for health120
- Value for money117
- Aspiration for better skin101
- Excitement89
6 shown · 862 ads across them
Based on the 40% of 7,170 ads that carried this field.
Hook type
How the opening earns the next second.
- Problem-Solution2,252
- Benefit / Value725
- Curiosity522
- Offer / Price416
- Feature / Product87
- Social Proof84
6 shown · 4,086 ads across them
Based on the 58% of 7,170 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Energy booster (all)1,092
- Gluta fizzy glutathione tablets609
- Bloating reduction487
- Bioactive plant protein441
- Acv moringa for craving control434
- Hair vitamins for hair fall416
- Advanced hair growth serum275
7 shown · 3,754 ads across them
Named products
The specific things it puts in the ad.
- OZiva Metabolic ACV Moringa316
- OZiva Hair Vitamins260
- OZiva Advanced Hair Growth Serum240
- OZiva ACV Moringa202
- Oziva Advanced Hair Growth Serum186
- Oziva Metabolic ACV Moringa186
- OZiva Bioactive Gluta Fizzy165
7 shown · 1,555 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now6,857
- Learn more205
- Order now57
- See details50
- OWN IT TODAY!1
5 shown · 7,170 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- oziva.in6,331
- uae.oziva.com299
- oziva.com236
- amzn.in84
- amazon.in80
- blinkit.com56
6 shown · 7,086 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 30% of 7,170 ads that carried this field.
The work
The 8 ads OZiva reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (3)
Top static creatives (5)
How the rest of Health, Wellness & Nutrition advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| OZiva | 7,170 | 11% | 67% | 49% | 46d |
| Wellbeing Nutrition | 2,399 | 0% | 51% | 44% | 52d |
| Be Bodywise | 2,394 | 26% | 74% | 26% | 36d |
| Superpower | 1,276 | 47% | 55% | 24% | 51d |
| CosMix | 1,060 | 35% | 48% | 16% | 40d |
| 1mg | 949 | 36% | 58% | 59% | 61d |
| Ace Blend | 733 | 50% | 63% | 25% | 62d |
| Func Lab | 371 | 47% | 16% | 35% | 19d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 7,170 public Meta ad-library records for OZiva, first seen Oct 17, 2024 through Aug 15, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 90% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Health, Wellness & Nutrition brands in this library, not an external benchmark.
