How Wellbeing Nutrition advertises
2,399 public ads run by Wellbeing Nutrition, with 10 still live. Mostly about Protein & fitness supplements.
Apr 15, 2020 → Aug 21, 2026· Meta ad library
Key learnings
Read from Wellbeing Nutrition's own figures against the other 7 Health, Wellness & Nutrition brands here.
Its output runs well above the category.
2,399 ads, 2.5× the category median of 949, which places it 2nd of 10.
One hook does the heavy lifting.
“FLAT 15% OFF + FREE GIFTS” runs across 71 creatives, with 48HR HOLI SALE (29), Flat 15% OFF + FREE GIFTS (28) behind it.
The ask barely varies.
95% of its ads end on “Shop now”, ahead of Order now (65), Visit Instagram profile (23).
This is a record, not a live picture.
Only 0% of its 2,399 ads are still running, so read it as what the brand has done.
What the ads are about.
Protein & Fitness Supplements leads at 882 creatives, ahead of General Wellness & Energy (782), Skin & Hair Supplements (722).
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Wellbeing Nutrition runs 51% video against 49% static, in line with the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 100% of 2,399 ads that carried this field.
Format
Video against static, across everything it has run.
1,216 video · 1,183 static · 10% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Wellbeing Nutrition ad runs 52 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week534
- 1–4 weeks578
- 1–3 months798
- Over 3 months489
4 shown · 2,399 ads across them
Based on the 99% of 2,399 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
5,598 ad variants across 2,399 creatives
What it says
Its most repeated opening line is "FLAT 15% OFF + FREE GIFTS", used on 71 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- FLAT 15% OFF + FREE GIFTS71
- 48HR HOLI SALE29
- Flat 15% OFF + FREE GIFTS28
- FLAT 15% OFF +FREE GIFTS20
- 3 Reasons Why You Should take Triple Magnesium Complex.19
- I'm going to blow your mind with this.17
- Stop Settling for Bad-Tasting Protein.17
- HIGH BLOOD FAT CAN QUIETLY IMPACT YOUR HEART OVER TIME17
8 shown · 218 ads across them
Offers
The deal being put in front of the buyer.
- Free gifts107
- Flat 15% off95
- Extra ₹100 off on first app order82
- FREE GIFTS63
- FLAT 15% OFF62
- Extra ₹100 off on your first app order48
6 shown · 457 ads across them
Based on the 79% of 2,399 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Discount-led promotion40
- Highlighting product benefits38
- Discount-led21
- Problem-solving by offering better taste and quality17
- Highlighting health benefits for stress relief and sleep improvement17
- Highlighting product benefits for health-conscious consumers17
6 shown · 150 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Aspiration for better health133
- Health-consciousness115
- Aspiration for health112
- Trust in science61
- Aspiration for better skin60
- Desire for relaxation52
6 shown · 533 ads across them
Based on the 54% of 2,399 ads that carried this field.
Hook type
How the opening earns the next second.
- Problem-Solution716
- Benefit / Value414
- Curiosity124
- Feature / Product92
- Social Proof31
- Offer / Price6
6 shown · 1,383 ads across them
Based on the 58% of 2,399 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Protein & fitness supplements882
- General wellness & energy782
- Skin & hair supplements722
- Cognitive & mood support441
- Vitamins & minerals433
- Specialty nutrients391
- Gut & digestive health379
7 shown · 4,030 ads across them
Named products
The specific things it puts in the ad.
- Marine Collagen142
- ISOLATE112
- Slow Triple Magnesium Complex94
- Triple Magnesium Complex90
- Liposomal Berberine HCL+88
- marine collagen70
- Kids Superfuel65
7 shown · 661 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now2,282
- Order now65
- Visit Instagram profile23
- Learn More17
- Shop Now3
- Install now2
6 shown · 2,392 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- wellbeingnutrition.com2,274
- buy.wellbeingnutrition.com37
- amazon.in30
- instagram.com21
- play.google.com2
5 shown · 2,364 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 26% of 2,399 ads that carried this field.
The work
The 12 ads Wellbeing Nutrition reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (8)
Top static creatives (4)
How the rest of Health, Wellness & Nutrition advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| OZiva | 7,170 | 11% | 67% | 49% | 46d |
| Wellbeing Nutrition | 2,399 | 0% | 51% | 44% | 52d |
| Be Bodywise | 2,394 | 26% | 74% | 26% | 36d |
| Superpower | 1,276 | 47% | 55% | 24% | 51d |
| CosMix | 1,060 | 35% | 48% | 16% | 40d |
| 1mg | 949 | 36% | 58% | 59% | 61d |
| Ace Blend | 733 | 50% | 63% | 25% | 62d |
| Func Lab | 371 | 47% | 16% | 35% | 19d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 2,399 public Meta ad-library records for Wellbeing Nutrition, first seen Apr 15, 2020 through Aug 21, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 99% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Health, Wellness & Nutrition brands in this library, not an external benchmark.
